Hana Jacover - The Community Effect

What this episode covers

In this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert. Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. And she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision makers. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

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