Harnessing Experience for Successful Business Comeback | Emily DeLapp | Concrete Minerals

Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade. She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces.In This Conversation We Discuss:[00:44] Intro[01:52] How Concrete Materials started[02:26] Growing up in a family of entrepreneurs[03:20] Boldly starting a company out of annoyance[04:44] Learning what the market really wants [05:31] Hitting rock bottom, the only way is up[06:58] Having less Ecommerce resources back in the day[07:48] Building a fan base for people interested [08:23] Leveraging the Wild West of social media[10:14] Episode sponsors[13:05] Setting your business up for success [13:59] Managing backend to support scaling[14:43] Maximizing email marketing[15:33] Finding and working with reliable partners[16:59] Doing the business in-house[17:32] Reaching maximum growth with no solid direction[18:24] Getting maxed out, the only way out is out[19:10] Taking the exit and finding people to take over[20:01] Taking a well-deserved break from everything[20:49] Getting inspired again & revisiting business ideas[21:33] Going back to business stronger and wiser[22:15] Prioritizing in-house production[23:53] Launching D2C and studying the numbers[24:27] Gathering more data and feedback[25:25] The importance of direct connection with audience[26:09] Venture capitalists investing on consumer goods[26:43] Building genuine, direct, & authentic connection [28:05] Where to check out EXOHResources:Subscribe to Honest Ecommerce on YoutubeAmazing-smelling lip balm exoh.co/Follow Emily DeLapp linkedin.com/in/emilydelapp/Schedule an intro call with one of our experts electriceye.io/connectRevolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!