Harnessing the Power of Online Ratings and Reviews With Whit Lanier

Whit Lanier is the Founder and CEO of Amplify Reviews, the market leader for collecting and publishing verified first-party and third-party reviews online. His previous startup was a healthcare review technology vendor that processed over 60 million patient reviews by 2021. Additionally, he has achieved a black belt in jujitsu and recorded music albums in two different bands. In this episode… The Securities and Exchange Commission (SEC) has recently updated its marketing regulations, and as a result, financial advisors can now incorporate testimonials and endorsements into their marketing strategies. Now the voice of your customers can do the marketing for you.  Nowadays, online reputations play a crucial role in shaping the prospects' choices of firms. Marketing expert Whit Lanier says that by leveraging online reviews, you turn your clients into online promoters of your business. With a compliance-first approach, there is no easier or lower-risk way for advisors to embrace client testimonials and take advantage of the new opportunities. In this episode of The Customer Wins, Richard Walker sits down with Whit Lanier, Founder and CEO of Amplify Reviews, to discuss how financial advisors can harness the power of online ratings and reviews. Whit explains how Amplify Reviews helps people, why financial advisors fear customer reviews, the value of using customer reviews in financial advisor marketing, and the process for collecting reviews for advisors.