The Customer Wins

Suvrat Bansal is the Founder and CEO of Clarista, a platform that connects fragmented enterprise data and delivers real-time, AI-powered insights for faster decision-making. He is a seasoned data leader with over 25 years of experience transforming data into business growth across global financial institutions. Before founding Clarista, Suvrat held senior roles, including Chief Data Officer at UBS, as well as leadership positions at Credit Suisse and Morgan Stanley. He is known for building scalable data strategies and pioneering approaches that simplify complex data environments into actionable intelligence. In this episode… Organizations struggle to make sense of fragmented data spread across multiple systems, slowing decision-making and increasing operational costs. Traditional approaches rely on copying and restructuring data, which creates inefficiencies and risks around accuracy and security. With the rapid rise of AI, many leaders are left wondering, how can they unlock real-time insights without adding more complexity? Suvrat Bansal, a data and AI expert with decades of experience in global financial institutions, explains that the key is to rethink how data is accessed and used rather than how it is stored. He emphasizes a data-first mindset, where organizations connect and process data in real time instead of duplicating it across systems. Suvrat highlights the value of simplifying data access through business-friendly structures, automating workflows with AI, and aligning innovation with enterprise constraints like security and compliance. He also advises leaders to focus on outcomes and user experience, while gradually introducing change at a pace organizations can realistically adopt. In this episode of The Customer Wins podcast, Richard Walker interviews Suvrat Bansal, Founder and CEO of Clarista, about transforming enterprise data with AI. Suvrat discusses real-time data processing, eliminating data duplication, and balancing innovation with compliance.

Liz Fritz is the Co-Founder of F2 Strategy, a leading wealthtech consulting firm that helps wealth and asset management companies make better technology and business decisions. She is a seasoned marketing executive with nearly two decades of experience in the financial services industry, including leadership roles at prominent firms such as Wells Fargo, US Bank, and BNP Paribas. Liz specializes in brand strategy, marketing, and culture development, helping organizations translate strategy into growth and enterprise value. She is also a frequent industry speaker and advocate for advancing women in the wealthtech space. In this episode… Many firms struggle to balance technology adoption with maintaining strong human relationships and a clear brand identity. As tools evolve rapidly, especially with AI, businesses risk implementing technology for its own sake rather than enhancing customer experience and trust. How can organizations use technology strategically while staying authentic and customer-focused? Liz Fritz, a marketing executive and wealth management expert, explains that success starts with clarity of purpose and a deep understanding of the customer. She emphasizes defining a core mission to guide decisions, focusing on a specific target audience, and building an authentic brand that reflects both internal culture and external experience. Liz highlights that technology should streamline operations and free teams to build relationships, while consistent thought leadership, content, and credibility signals help businesses stand out — especially in an AI-driven search environment. In this episode of The Customer Wins, Richard Walker interviews Liz Fritz, Co-Founder of F2 Strategy, about building authentic brands and leveraging technology for growth. Liz discusses defining a clear purpose, aligning culture with brand, and using AI-driven marketing. She also shares insights on niche targeting, thought leadership, and creating trust-driven customer experiences.

Dr. Kara Hartl is the Founder and CEO of Troy Medical and Creator of the Rural Health Hub, which uses a hybrid telehealth model to connect rural communities with high-quality medical specialists and keep care local. She is a Harvard-educated physician and entrepreneur dedicated to improving access to care in underserved areas. After building a multi-specialty medical center in Alaska, Dr. Hartl saw firsthand the challenges rural patients face and set out to solve them. Today, she leads innovative efforts to expand specialty care, integrate technology, and improve health outcomes for millions of rural patients. In this episode… Millions of people living in rural communities face significantly worse health outcomes simply due to a lack of access to specialized care. Long travel distances, limited providers, and delayed treatment create a system where preventable conditions become life-threatening. As medical knowledge advances rapidly, how can high-quality care be delivered to underserved populations in a timely and sustainable manner? Dr. Kara Hartl, a physician and healthcare innovator specializing in rural care delivery, shares a model for bridging this gap by integrating telehealth with local clinical infrastructure. She explains how bringing remote specialists into existing rural clinics improves patient access while keeping care within the community. Dr. Hartl highlights the importance of aligning incentives across hospitals, providers, and payers to create a mutually beneficial ecosystem. She also emphasizes leveraging AI to support diagnosis and decision-making, enabling frontline providers to deliver higher-quality care without needing to master every specialty. In this episode of The Customer Wins, Richard Walker interviews Dr. Kara Hartl, Founder and CEO of Troy Medical, about transforming access to rural healthcare. Dr. Hartl discusses building a scalable healthcare marketplace, aligning financial incentives across stakeholders, and leveraging AI to enhance clinical decision-making.

Shawn Bowen is the CTO of Quik!, a company specializing in enterprise forms processing solutions that empower financial advisors and businesses to digitize workflows and automate complex form submissions. He brings over two decades of experience building high-performance software systems and leading engineering teams. Before joining Quik!, Shawn held leadership roles, including VP of Software Development and CTO at other technology organizations, where he developed advanced data and analytics platforms. At Quik!, he focuses on improving reliability, scalability, and customer experience through API-driven architecture, automation, and AI innovation. In this episode… Modern businesses rely heavily on complex software systems, yet even small disruptions can halt operations and frustrate customers. Maintaining reliability while continuously improving and scaling technology is a constant challenge. How can companies innovate rapidly without breaking the systems their customers depend on? Shawn Bowen, a seasoned technology leader and software architect, explains that the key lies in building strong feedback loops and resilient processes. He emphasizes conducting root-cause analysis after failures, implementing CI/CD pipelines with safeguards like contract and playbook testing, and deeply understanding how customers actually use products. Shawn also highlights AI's role as a force multiplier — helping teams improve code quality, accelerate development, and reduce errors — while stressing the importance of treating AI as a tool that still requires human oversight and context. In this episode of The Customer Wins podcast, Richard Walker interviews Shawn Bowen, CTO of Quik!, about improving customer experience through reliable software and AI innovation. Shawn discusses incident response culture, API consistency, and proactive testing. He also explores AI-driven development, developer productivity, and balancing innovation with stability.

Eden Ovadia is the Co-Founder and CEO of FINNY, an AI-powered platform helping financial advisors identify prospects, automate outreach, and grow their client base more efficiently. She leads the company's mission to solve the organic growth challenge in wealth management through data, machine learning, and automation. Eden has a background in software engineering and machine learning, and previously worked at Boston Consulting Group, focusing on financial institutions and private equity. In this episode… Financial advisors often struggle to grow their businesses efficiently, relying on outdated methods like referrals, manual prospecting, and fragmented data systems. This makes it difficult to consistently find high-quality clients and build meaningful relationships at scale. With increasing competition and rising expectations, how can advisors modernize their approach to growth and client engagement? Eden Ovadia, an expert in AI, data, and financial services, explains that solving this challenge starts with leveraging large-scale data and automation to identify high-potential prospects. She highlights the importance of combining public and proprietary data sources, continuously updating client insights, and using AI to surface timely opportunities. Eden also emphasizes automating repetitive tasks like outreach and follow-ups, while preserving human connection for relationship-building. Additionally, she encourages teams to adopt AI tools internally, break complex workflows into smaller tasks, and rethink growth strategies with a data-driven mindset. In this episode of The Customer Wins, Richard Walker interviews Eden Ovadia, Co-Founder and CEO of FINNY, about using AI to transform client acquisition and growth. Eden also discusses agentic workflows, the future of user interfaces, and how AI enables leaner teams.

Dr. Jon Randall is the Founder of XFA Coach, a coaching and consulting firm that helps financial advisors scale their practices and achieve extraordinary growth and profitability. He has been coaching and consulting top-performing advisors since 2004 and is recognized for helping firms overcome growth plateaus. Earlier in his career, he spent nearly two decades as a successful financial advisor, gaining firsthand insight into the challenges that advisors face. Dr. Randall is also a published author and holds a doctorate in performance psychology, which informs his approach to leadership and business growth. In this episode… Many financial advisors want to grow faster, attract better clients, and deliver a stronger client experience, but they often encounter hidden capacity limits. When teams are stretched too thin, growth stalls, service quality declines, and the wrong clients can consume excessive time. How can advisory firms scale without sacrificing the experience that drives referrals and long-term success? Dr. Jon Randall, a coach and consultant to financial advisors, explains that the first step involves identifying the real business constraint instead of chasing growth tactics too early. He recommends improving capacity before adding more clients, using segmentation to match service levels to client value, tracking revenue per client to spot unprofitable relationships, and narrowing into specific niches that make referrals and delivery easier. Dr. Randall also emphasizes consistent communication, thoughtful follow-up, and leveraging technology and AI to streamline admin work so advisors can focus more on meaningful client conversations. In this episode of The Customer Wins, Richard Walker interviews Dr. Jon Randall, Founder of XFA Coach, about scaling advisory firms through better capacity management and client experience. Dr. Randall also discusses niching down for stronger referrals, using CRM systems to create thoughtful client touches, and how AI can increase efficiency without replacing human relationships.

George Swetlitz is the Co-Founder and CEO of RightResponse AI, a reputation management platform that helps location-based businesses win more customers by improving their visibility and credibility through strategic responses to online reviews. He previously served as CEO of Alpaca Audiology, a private equity-backed healthcare business that grew to over 200 locations nationwide. Earlier in his career, George worked at McKinsey & Company and held leadership roles at Sara Lee before advising CEOs and private equity firms on operational strategy and profitability improvement. He currently focuses on helping businesses turn customer feedback into actionable insights that drive growth and better customer experiences. In this episode… Online reviews can quietly undermine marketing spend, customer acquisition, and local search visibility, especially for businesses with multiple locations. When responses are generic or missing, strong operations may still lose prospects to competitors with better reputations. How can businesses turn reviews from a reactive chore into a real growth strategy? George Swetlitz, an expert in AI-driven reputation management for location-based businesses, discusses practical ways to fix the problem. He emphasizes treating reviews as public marketing assets — encouraging positive feedback, responding in ways that highlight differentiators, learning from negative reviews, and using AI with guardrails to generate varied, accurate responses. George also highlights the value of combining response automation with human review for lower ratings, leveraging voice-of-customer analysis to spot patterns, and making review generation easier through text, email, and QR codes. In this episode of The Customer Wins, Richard Walker interviews George Swetlitz, Co-Founder and CEO of RightResponse AI, about using AI and customer reviews to drive growth. George also discusses why reputation affects conversion rates, how to keep AI responses accurate without sounding robotic, and what he learned as a non-technical founder building an AI-first business.

Andy Schwartz is the CEO and Managing Partner of OnePoint BFG Wealth Partners, a national wealth management and financial planning firm that provides personalized, goals-based fiduciary services to help individuals, families, and business owners manage and grow their finances. He co-founded the firm and brings over 40 years of experience as a CFP, focusing on helping clients build wealth, plan for retirement, and preserve their legacy. Under his leadership, the firm rebranded from Bleakley Financial Group to OnePoint BFG and has continued to expand its national presence and enhance its advisory capabilities. Andy is widely recognized in the industry for his client-centered approach and commitment to long-term financial partnerships. In this episode… In the financial services industry, leaders face mounting pressure to grow, adopt new technologies, and scale their firms without compromising client trust or company culture. Many advisors struggle with succession planning, enterprise value, and the fear that AI could replace rather than elevate their teams. How can firms expand responsibly while staying true to a client-first philosophy? Andy Schwartz, a veteran financial advisor and industry leader with over four decades of experience in wealth management, shares that growth must begin with mindset. He believes serving clients is a privilege and that deep listening builds lasting trust. Andy outlines three criteria for successful partnerships, including cultural alignment, measurable growth opportunity, and long-term economic upside. He emphasizes succession planning as a responsibility to clients, encourages leaders to share equity and reward teams generously, and views AI as a force multiplier that enhances service rather than replaces people. In this episode of The Customer Wins, Richard Walker interviews Andy Schwartz, CEO and Managing Partner of OnePoint BFG Wealth Partners, about scaling a wealth management firm without losing culture. Andy also discusses choosing the right private equity partner, building enterprise value through succession planning, and leveraging AI to elevate client service.

Adrian Johnstone is the Co-founder and CEO of Practifi, a performance optimization platform that transforms data into insights, action, and excellence at scale. Practifi helps wealth management firms go beyond traditional CRMs and redefine what's possible. With over 20 years of experience in wealth management, Adrian has an extensive background as a consultant and tech company founder, advising businesses on their technology, client experience, and regulation. He is also a renowned speaker at industry events in Australia and the United States. In this episode… AI is everywhere, and financial advisory firms feel intense pressure to adopt it fast. From note-taking bots to automated client communications, the promise of efficiency is seductive. But when technology moves faster than strategy, how do firms ensure AI enhances client relationships instead of eroding trust? Adrian Johnstone, a fintech executive and CRM innovator, explains that the key is starting with client outcomes, not shiny tools. He emphasizes listening closely to customers before building anything and focusing AI on high-impact areas like workflow automation and process standardization. Adrian advises firms to prioritize data integrity, use tight governance to prevent hallucinations, and require clear citations for AI-generated insights. He also encourages leaders to measure ROI rigorously, shut down tools that don't deliver value, and resist layering AI over broken systems. In this episode of The Customer Wins, Richard Walker interviews Adrian Johnstone, CEO of Practifi, about using AI responsibly in wealth management technology. Adrian discusses workflow automation, preventing AI hallucinations, and why fixing your data model matters more than chasing the latest AI trend.

Ian Karnell is the Co-founder and CEO of VastAdvisor, an AI-powered growth platform that helps RIAs and wealth management firms build scalable, compliant client acquisition systems. He has over 25 years of experience at the intersection of FinTech, SaaS, and digital marketing, leading innovations that combine technology with financial services growth strategies. Before founding VastAdvisor, Ian built one of the largest independent digital agencies in the US and held senior roles driving strategic initiatives at firms like Envestnet. He is focused on replacing traditional lead generation with AI-driven systems that lower acquisition costs and accelerate organic growth for advisory firms. In this episode… Many financial advisors rely heavily on referrals, but that strategy may not be enough in a rapidly changing market. With trillions of dollars shifting to digital-first generations, traditional growth tactics are becoming less predictable and harder to scale. How can advisory firms build a repeatable, data-driven growth engine that compounds over time instead of starting from scratch each year? Ian Karnell, an entrepreneur and AI strategist specializing in wealth management growth systems, explains that firms must move beyond lead brokers and manual marketing workflows. He emphasizes defining and refining ideal client profiles using data, activating emerging digital channels, and embedding governance into AI systems to ensure compliance and reliability. Ian also highlights the importance of human-in-the-loop controls, measurable learning loops, and compounding institutional knowledge to create a sustainable competitive advantage. By focusing on learning speed rather than just marketing output, firms can reduce acquisition costs and improve long-term growth outcomes. In this episode of The Customer Wins, Richard Walker interviews Ian Karnell, the Co-founder and CEO of VastAdvisor, about building AI-powered growth systems for financial advisors. Ian discusses governance-first AI design, orchestrating multiple agents instead of single tools, and turning marketing spend into compounding institutional knowledge.

Katie DeFeo is the Vice President and Chief Experience Officer of SunWest Federal Credit Union, a community-focused financial institution offering banking services such as loans, savings, and digital banking solutions. She leads efforts to enhance member experience by blending digital innovation with genuine human connection and clear communication. Katie champions authentic branding and customer-centric strategies to help SunWest stand out in a competitive financial landscape. Her leadership also drives the credit union's digital transformation initiatives, which aim to deliver personalized and efficient services to members. In this episode… Many financial institutions pride themselves on strong service and long-standing member relationships. But in today's digital, fast-moving world, good service is no longer a differentiator. When technology, culture, and processes lag behind member expectations, friction builds and growth stalls. How can organizations evolve without losing the human connection that made them successful in the first place? Katie DeFeo, a financial services executive specializing in member experience, culture transformation, and digital innovation, explains that real change starts internally. She emphasizes that culture must come before strategy, aligning every employee's role to a clear purpose and member impact. Katie advocates for regularly ripping apart processes to uncover friction, mapping the full customer journey, and fixing breakdowns before they cost revenue. She also shares how humanizing AI, owning mistakes publicly, and inviting direct member feedback can rebuild trust and drive smarter innovation. By blending transparency, accountability, and intentional leadership, she shows how organizations can modernize without sacrificing authenticity. In this episode of The Customer Wins, Richard Walker interviews Katie DeFeo, Vice President and Chief Experience Officer of SunWest Federal Credit Union, about transforming member experience through culture and innovation. Katie discusses humanizing AI with transparency, eliminating friction in lending processes, and building purpose-driven teams that fuel sustainable growth.

Bill Cates is the Founder of Referral Coach International, a company that helps professionals grow their business by generating referrals and personal introductions through proven relationship marketing systems. He is a bestselling author of several books on referrals and business growth, including Get More Referrals Now and Radical Relevance. Bill has spent over 25 years helping thousands of financial professionals and business owners move from incremental to exponential growth by improving client engagement and communication. He also hosts the Top Advisor Podcast and founded The Cates Academy for Relationship Marketing. In this episode… Many professionals struggle to grow through referrals without feeling awkward, pushy, or inauthentic. At the same time, deeply held money beliefs — often shaped by fear or scarcity — can quietly sabotage both personal finances and client relationships. How can leaders overcome these hidden barriers to build trust, growth, and lasting wealth? Bill Cates, a referral expert, bestselling author, and coach to financial advisors, explains that referrals still dominate how people choose advisors — but only when handled with empathy and intention. He emphasizes shifting from asking to creating natural introductions, planting referral seeds through service, and aligning growth strategies with how clients want to connect. Bill also highlights the importance of understanding money mindsets, recognizing the emotional stories behind financial decisions, and transforming fear-driven behaviors into confident actions through education and awareness. In this episode of The Customer Wins podcast, Richard Walker interviews Bill Cates, Founder of Referral Coach International, about growth through referrals, money mindset, and client trust. Bill discusses why introductions outperform leads, how scarcity thinking affects advisors, and how storytelling can reshape beliefs about money.

Chirag Gandhi is the Co-founder and CEO of Mili, an AI-powered platform that automates administrative workflows for financial advisors, helping them save time and focus on client relationships. Under his leadership, Mili has raised funding and expanded its enterprise AI platform in the wealth management space. Chirag previously worked in venture capital and growth equity, where he helped raise and manage significant investment funds, gaining deep experience in financial services. Before founding Mili, he held roles in investment firms and served as an angel investor supporting early-stage startups. In this episode… Financial advisors are overwhelmed by administrative work, fragmented systems, and rising expectations to adopt AI — without compromising compliance or client trust. Many teams experiment with AI tools, only to find they don't fit real workflows or create new risks. How can firms use AI to save time and scale impact without losing control? Chirag Gandhi, a fintech entrepreneur and AI systems expert, explains how advisory firms can apply AI in practical, compliant ways by focusing on workflow-specific automation. He emphasizes starting with meetings as a data source, using real-time note structuring, and integrating deeply with existing systems rather than layering generic tools. Chirag also shares why safe design choices, human-in-the-loop oversight, and clarity on build-versus-buy decisions are critical to making AI actually work in regulated environments. In this episode of The Customer Wins, Richard Walker interviews Chirag Gandhi, Co-founder and CEO of Mili, about applying agentic AI in financial services. Chirag discusses designing compliant AI systems, deciding when to build versus buy AI tools, and how agents can automate tasks while preserving human relationships.

Ellen Rogin is a CPA, CFP, and financial intuitive at Create Great, a company dedicated to helping people transform their relationship with money and build lasting prosperity. She combines decades of experience as a traditional financial advisor with her intuitive insights to guide clients toward greater financial confidence and abundance. Ellen is a New York Times bestselling author and sought-after speaker whose work has been featured on major media outlets and helps individuals and entrepreneurs reshape their money mindset. Her approach focuses on easing money stress, expanding wealth potential, and empowering people to use money as a force for good. In this episode… Many people believe that earning more money will automatically reduce stress and create happiness, yet financial anxiety often persists no matter how much income grows. Deep-rooted money beliefs formed early in life can quietly drive worry, overwork, and dissatisfaction. How can individuals change their relationship with money so that it feels supportive and empowering rather than stressful? Ellen Rogin, a CPA, CFP, and financial intuitive, explains that lasting financial well-being starts with awareness of money beliefs and emotional patterns, not just numbers. She encourages noticing the language people use around money, replacing worry with clarity, and questioning beliefs like money must be hard to earn. Ellen also highlights practical steps such as journaling for insight, balancing generosity with self-care, and using intuition alongside logic to make aligned financial decisions. In this episode of The Customer Wins, Richard Walker interviews Ellen Rogin, financial intuitive at Create Great, about transforming one's relationship with money. Ellen discusses financial intuition, reshaping money beliefs, and the impact of generosity, while also exploring ancestral money patterns, mindful language, and her four-step prosperity framework.

Jason Early is the Founder and CEO of RISR, a wealthtech platform that helps financial advisors support business owners with business valuation, succession, exit planning, and risk clarity. With extensive experience in financial services, he has dedicated his career to building innovative tools and solutions for advisors and the clients they serve. RISR was recognized by Investment News as Best New Technology, and Jason was named to the publication's 40 Under 40. Before founding RISR, he held advisory leadership roles and served as President of a wealth technology firm specializing in private company valuation services. In this episode… Business owners often have most of their wealth tied up in their company — but many don't know what their business is really worth or how it fits into their retirement, estate, and legacy plans. Advisors frequently treat the business like a plug-in number, which can lead to misguided planning and missed opportunities. How can advisors bring real clarity, reduce risk, and help business owners plan for a successful exit? Jason Early, a wealthtech founder and longtime financial services leader, explains that effective advice starts with true business clarity: establishing the current value of the business and the value it needs to reach to support goals like retirement and philanthropy. He recommends guiding owners to identify and mitigate both equity risk and operational risk. Jason also emphasizes planning early, operating the business as if it's always ready to sell, and building a succession or exit plan since most businesses don't successfully transact. In this episode of The Customer Wins, Richard Walker interviews Jason Early, Founder and CEO of RISR, about helping advisors deliver better outcomes for business owners. Jason shares insights on business valuation clarity, risk reduction, and exit planning. He also discusses tax planning trends, how AI is changing software building, and the mentors who shaped his leadership.

Dan Zitting is the CEO of Nitrogen, a platform that empowers advisors by creating more engaging, confidence-building client conversations. He is a longtime SaaS entrepreneur and operator with a background in building software in governance, risk, and compliance (GRC). Before Nitrogen, Dan founded Workpapers.com and later led Galvanize through significant growth, culminating in its $1 billion acquisition by Diligent. At Nitrogen, he focuses on using modern technology to help advisors deliver more personalized guidance so clients can invest and live fearlessly. In this episode… Financial advice can feel overwhelming and emotional, especially when clients are unsure whether they're making the right decisions or if their long-term plans are truly secure. Advisors, in turn, often struggle to translate complex topics like risk, taxes, and income planning into conversations that feel clear, personalized, and confidence-building. How can advisors strengthen client trust while scaling those high-impact moments across a growing book of business? Dan Zitting, a SaaS executive and enterprise software leader with deep expertise in governance, risk, and compliance platforms, shares how advisors can elevate client outcomes through better engagement and communication. He emphasizes meeting clients where they are emotionally, using structured talk tracks to prepare for meaningful conversations, and presenting recommendations in a professional, visual format that clients can actually absorb. Dan also highlights how modern AI can reduce prep time by automating data ingestion, uncovering hidden planning insights from documents like brokerage statements and tax returns, and helping advisors focus more on guidance and trust rather than manual workflow. In this episode of The Customer Wins podcast, Richard Walker interviews Dan Zitting, CEO of Nitrogen, about helping advisors create fearless client moments through better engagement and AI-powered tools. Dan discusses rebranding beyond risk tolerance, building an AI-first platform, and using tax insights to deepen planning conversations.

Richart Ruddie is the Founder of Captain Compliance, a data privacy and compliance software platform that helps organizations navigate complex data protection laws and automate compliance. He is a serial founder and entrepreneur with a track record of building and exiting successful online businesses. Richart is recognized as a privacy expert and often speaks on data privacy and regulatory risk at industry events. His work focuses on empowering companies to build trust with customers and avoid costly legal issues related to privacy. In this episode… Many organizations inadvertently expose themselves to legal risk through data privacy oversights, often despite their best efforts to comply. With regulations evolving at breakneck speed, a single misstep — such as an outdated policy or a faulty consent tool — can lead to costly lawsuits. How can your organization stay compliant and protected while continuing to scale and prioritize the customer experience?  Richart Ruddie, a passionate advocate for data privacy, tackles these very issues by offering a comprehensive software solution designed to help businesses navigate data privacy laws and prevent costly litigation. He explains how even B2B and financial services firms are at risk, emphasizing that privacy requirements aren't just about marketing — they're about protecting employee and customer data from breaches and misuse. Richart dives into real-world examples where a lack of compliance led to massive fines and job losses, illustrating the high stakes involved. In this episode of The Customer Wins, Richard Walker interviews Richart Ruddie, Founder of Captain Compliance, about building trust and protecting businesses through innovative privacy compliance. Richart discusses not only the technical challenges of privacy but also the immense value of a customer-obsessed culture, scaling personalized service, and the importance of staying ahead of ever-evolving regulations.

Mark Ovaska is the Co-founder and CEO of Precept, an AI-driven integration platform that helps fintech companies connect to any API quickly and simplify complex data integrations. He co-founded the company to eliminate lengthy and costly integration projects, enabling teams to scale without engineering bottlenecks. Before Precept, Mark led software platform revitalization and other ventures, blending technical leadership with product strategy. His background also includes creative work in photojournalism, with work featured in major publications. In this episode… Many organizations struggle with fragmented data, sluggish integrations, and disconnected systems that create friction for both teams and customers. These challenges hinder the ability to deliver timely, personalized, and reliable customer experiences at scale. How can businesses overcome data complexity without adding more cost, time, or technical debt? Mark Ovaska, a technology and product executive with deep experience in data platforms, integrations, and AI-driven systems, explores these issues. He explains why great customer experiences depend on connected, portable data and how standardization reduces friction and unlocks scale. Mark shares how AI can map and connect systems in real time, eliminate redundant integration work, and shift focus away from "how many integrations exist" toward readiness and flexibility. His guidance centers on treating data infrastructure as foundational plumbing that enables faster innovation, agentic workflows, and long-term growth. In this episode of The Customer Wins podcast, Richard Walker interviews Mark Ovaska, Co-founder and CEO of Precept, about simplifying data integrations to power better customer experiences. Mark discusses AI-powered integration speed, the role of data standardization, and how modern infrastructure enables agentic workflows and scalable growth.

Molly Pierce is the CEO of Track That Advisor, a firm that helps independent financial advisors turn complex business data into clear, actionable insights to grow and scale effectively. She joined Track That Advisor in 2017 and is passionate about helping advisory teams track their metrics and reach their full potential. Molly holds a Bachelor's degree in finance and economics from Grand Canyon University. In this episode… Many advisory firms invest heavily in marketing and lead generation, yet still struggle to convert prospects or understand why their growth stalls. Without clear visibility into which processes work and which break down, teams often rely on guesswork instead of data-driven action. How can advisors simplify their metrics, cut through analysis paralysis, and focus on the numbers that actually drive growth? Data expert Molly Pierce breaks down the core metrics that every advisor should track and explains why these leading indicators matter more than lagging ones, such as ROI. She explains how to measure stick rate, close rate, average case size, and cost per client while emphasizing the importance of serving existing clients to generate organic growth. Molly also encourages firms to compare their results with industry benchmarks, leverage pending leads, and use data as a spotlight to reveal hidden business opportunities. In this episode of The Customer Wins, Richard Walker interviews Molly Pierce, CEO of Track That Advisor, about leveraging data to drive growth for advisory firms. Molly discusses the value of benchmark comparisons, the power of focusing on current clients, and why human connection still matters in an AI-driven world.

Colleen Bowler is the Co-founder of C&J Innovations, a firm that provides tools and assessments to help financial advisors build deeper, life-centered relationships with clients beyond just the numbers. She is the Co-creator of The Passport Package, a mindset-based assessment system bridging the human and financial sides of planning. As a Certified Financial Planner with nearly 30 years of experience, Colleen previously built a top-one-percent advisory firm managing over $500 million in assets and completed a succession plan in 2020. Outside of her business ventures, she has co-authored a book and remains committed to mentorship, generosity, and helping others achieve balance in business and life. In this episode… Many financial advisors excel at the technical side of planning but struggle to deeply understand what clients truly value. Traditional discovery meetings can feel clinical, rushed, or incomplete, leaving advisors without the human insights needed to build stronger relationships. How can advisors uncover what matters most to clients in a fast, scalable, and meaningful way? Colleen Bowler, an expert in mindset-based financial planning and client engagement, explains how helping clients reflect on their own readiness, wellness, longevity, and partnership mindsets leads to richer conversations and deeper trust. She illustrates how five-minute assessments give advisors immediate clarity on client priorities, reduce meeting time spent on basic data gathering, and spark constructive dialogue that might not happen otherwise. Colleen encourages advisors to use these insights to celebrate client progress, strengthen household communication, and shift from purely financial conversations to holistic guidance. In this episode of The Customer Wins, Richard Walker interviews Colleen Bowler, Co-founder of C&J Innovations, about using mindset assessments to humanize financial planning. Colleen also discusses improving advisor–client conversations, uncovering emotional patterns around money, and using AI to free up time for a deeper connection.

Josh DeTar is the EVP of Evangelism at Tyfone, Inc., a company that builds omnichannel digital banking and payments solutions for credit unions and community banks. He champions the use of technology to empower financial institutions to deepen member relationships and deliver seamless digital experiences. Josh's personal credit union journey inspired his advocacy, having experienced the impact of community financial services firsthand before transitioning to the fintech industry. In this episode… Many financial institutions promise personalized service, yet customers often feel disconnected when outdated digital tools undermine that experience. Community banks and credit unions, despite strong relationship-driven missions, struggle to compete with the speed and polish of big-bank technology. How can smaller institutions overcome technical gaps while staying true to their human-centered values? Josh DeTar, an expert in digital banking strategy and customer experience, explains how community institutions can bridge this divide through transparency, empathy, and deliberate relationship-building. He emphasizes the importance of listening closely to customer needs, building only what adds real value, and maintaining open communication — especially when mistakes occur. Josh's approach encourages leaders to sit on the same side of the table with customers, foster trust early in the relationship, and create internal cultures where honesty and accountability thrive. In this episode of The Customer Wins, Richard Walker interviews Josh DeTar, EVP of Evangelism at Tyfone, about elevating digital experiences for community financial institutions. Josh discusses the power of transparency, the role of culture in customer success, and why "breaking bread" — literally — helps strengthen relationships. He also explores long sales cycles, building features that matter, and leading with humility.

Brian Portnoy is the Founder of Shaping Wealth, a company that delivers human-first, applied behavioral-finance learning and engagement for financial advisors, corporations, and educational institutions. A CFA charterholder with a PhD from the University of Chicago, Brian has over two decades of experience in hedge-fund and mutual-fund investing. He now focuses on helping people make better money decisions and align finance with a meaningful life. Brian is also the best-selling author of The Geometry of Wealth and The Investor's Paradox. In this episode… Financial advisors excel at technical guidance but struggle with the deeper human challenges their clients face. Money triggers stress, fear, and uncertainty, yet most advisors aren't trained to navigate those emotional dynamics. How can advisors improve their conversations, build trust, and truly guide clients toward better financial decisions? Brian Portnoy, an expert in behavioral finance and the psychology of money, explains how advisors can strengthen their emotional intelligence, clarify their own money stories, and adopt a human-first mindset. Highlighting the value of skills such as self-awareness, empathy, and better listening, Brian emphasizes practical tools for improving client conversations across prospecting, discovery, onboarding, and reviews. He also shares the importance of well-being science and how understanding happiness and purpose can meaningfully reshape financial guidance. In this episode of The Customer Wins, Richard Walker interviews Brian Portnoy, Founder of Shaping Wealth, about human-centered financial advice. Brian discusses the psychology of money, improving client conversations, and the role of emotional intelligence. He also explores advisor wellbeing, communication strategies, and the impact of AI-powered coaching tools.

Diana Cabrices is the Founder and Fractional Chief Evangelist of Diana Cabrices Consulting, a growth-focused firm that energizes B2B wealthtech and financial services brands by amplifying their stories and building emotional connection with financial advisors. She has a track record of driving significant revenue growth, having helped a martech platform grow its recurring revenue by 10x in three years. Diana partners with CEOs and leadership teams to serve as their outsourced brand evangelist, speaker, and growth ambassador. A frequent industry speaker and contributor, she leverages her experience across sales, marketing, technology, and advisor engagement to help companies scale. In this episode… Many fintech and advisory firms struggle to stand out, explain their value, and consistently get in front of the right audiences. Marketing feels fragmented, sales conversations start too zoomed in on product features, and social content falls flat. How can these firms turn their story into an engine for demand and trust? Diana Cabrices, a brand evangelist specializing in fintech and financial services, recommends starting with deep listening — reviewing sales and customer calls to uncover real pain points and language that resonates. She then builds messaging around the problem, not the product, and amplifies it through stages, webinars, podcasts, video, and especially LinkedIn to meet advisors where they are. Diana stresses partnering with leadership while confidently challenging assumptions, using social content that feels human and bold, and leaning on AI only as a "second brain" to repurpose content, not to replace authentic, on-stage performance. In this episode of The Customer Wins, Richard Walker interviews Diana Cabrices, Founder and Fractional Chief Evangelist of Diana Cabrices Consulting, about using brand evangelism to drive growth. Diana also talks about crafting customer-led messaging, leveraging LinkedIn, and using AI tools without losing authenticity.

Ben Wiener is the Managing Partner at Jumpspeed Ventures, a venture-capital firm focusing on early-stage, Jerusalem-founded tech startups. Since founding the firm in 2014, he has served as the lead investor in dozens of startups and often provided their very first capital. Before his VC work, Ben co-founded his first startup in 1999 and gained experience as both a corporate lawyer and clerk at Israel's Supreme Court. He is also the author of Fever Pitch and holds a BA in economics from Yeshiva University and a JD with honours from Columbia Law School. In this episode… Communicating the true value of an idea is a common hurdle for entrepreneurs — investor interest often fades not from weak concepts but from unclear or uninspired pitches. Even the most innovative founders can stumble when translating passion into persuasion. How can startups tell their story in a way that connects deeply with investors and customers alike? Venture capitalist and author Ben Wiener shares how storytelling can transform the way founders present their businesses. Drawing from his experience and his book Fever Pitch, he introduces the HEART framework — a five-part structure that helps entrepreneurs communicate their purpose, stakes, alternatives, differentiation, and team strengths. He emphasizes truth over performance, encouraging founders to make their product — not themselves — the hero of the story. By focusing on clarity, authenticity, and emotional connection, Ben's approach helps entrepreneurs pitch with confidence and integrity. In this episode of The Customer Wins, Richard Walker interviews Ben Wiener, Managing Partner at Jumpspeed Ventures, about the art of storytelling for entrepreneurs. Ben discusses his HEART framework for crafting compelling startup pitches, why truthfulness matters more than flash, and how to shift the focus from the founder to the product. He also shares insights on the role of AI in storytelling and lessons from his own entrepreneurial journey.

Thomas Clawson is the Co-founder of Slant, a next-generation AI-powered CRM built to help financial advisors streamline workflows and deepen client relationships. He co-launched the platform to replace traditional CRM systems by integrating AI agents that manage meetings, follow-ups, and client interactions. Under his leadership, Slant has raised $3.3 million in seed funding and scaled to serve over a thousand advisors. Prior to this venture, Thomas held leadership roles in marketing and demand generation at tech unicorns, including Whatnot and Podium. In this episode… Financial advisors face growing pressure to deliver personalized service while managing an ever-expanding workload. Traditional CRMs, however, often add complexity instead of reducing it — creating more manual tasks and slowing growth. With AI transforming the way professionals work, how can financial advisors adopt technology that actually simplifies their day-to-day operations while improving client outcomes? Thomas Clawson, an expert in advisor technology and automation, shares how embracing AI-first design principles can completely redefine the CRM experience. He emphasizes simplifying workflows, reducing manual data entry, and allowing advisors to focus on people instead of processes. Thomas discusses how chat-based interfaces and AI-powered insights can make managing client relationships seamless. By building adaptable systems that learn from user behavior, Thomas highlights how advisors can serve more clients efficiently while maintaining a personal touch. In this episode of The Customer Wins, Richard Walker interviews Thomas Clawson, Co-founder of Slant, about reimagining CRM for financial advisors through AI and automation. Thomas also discusses the need for simplicity in advisor technology, the rise of chat-driven user interfaces, and how his team built a secure CRM in just six months.

Michelle Feinstein is the General Manager and Vice President, Global Financial Services at Salesforce, a company that provides cloud-based CRM and enterprise software to help businesses connect with customers. She leads global solutions and strategy for the financial services sector, focusing on wealth and asset management. With over 25 years of experience in the industry, Michelle guides firms in digital transformation, data usage, and advisor-client engagement. She works across product, partner, and client teams to modernize the technology and operations of financial firms. In this episode… Financial services firms face challenges in unifying technology, streamlining advisor workflows, and adopting AI to improve experiences. Legacy systems, fragmented data, and slow governance often block innovation. How can firms modernize, improve adoption, and leverage AI while maintaining trust? Michelle Feinstein, an expert in digital transformation and client experience, explains that success begins with a clear strategic purpose — identifying the specific business outcomes technology should achieve. She shares how leading firms streamline advisor experiences by integrating data, simplifying workflows, and leveraging AI to automate repetitive tasks such as meeting prep and client summaries. Michelle also emphasizes adopting open, flexible systems that allow firms to plug in specialized AI tools while keeping human oversight central to innovation. In this episode of The Customer Wins, Richard Walker interviews Michelle Feinstein, General Manager and VP of Global Financial Services at Salesforce, about transforming financial services with AI and customer-centric design. Michelle discusses how firms can build unified experiences, leverage AI agents for automation, and transition to consumption-based pricing models that drive efficiency. She also shares insights on advisor retention, data integration, and the future of AI adoption.

Greg Bennick is the Founder and Executive Director of One Hundred For Haiti, an international humanitarian initiative focused on rural Haiti's development, community leadership, and human empowerment. He is also a keynote speaker, documentary producer, and author of Reclaim The Moment. Greg has delivered transformative presentations in 27 countries, spoken to audiences ranging from private groups to thousands at major corporate events, and has been recognized as a TEDx speaker. His work centers on building better teams, fostering authentic human interactions, and helping organizations and individuals reclaim focus amidst daily distractions. In this episode… Many professionals struggle to connect authentically with their audiences — whether in sales, leadership, or public speaking. They focus too much on outcomes like applause, recognition, or profit, and lose sight of the people they're meant to serve. How can leaders, speakers, and entrepreneurs shift their focus from themselves to creating genuine, lasting impact for others? Greg Bennick, keynote speaker, author, and humanitarian, offers actionable insights on how to engage people through authenticity, empathy, and listening. He explains that effective communication starts before the first word is spoken — by observing, preparing with intention, and reading the room. Greg encourages listeners to check their egos, focus on shared human experience, and remain adaptable in every interaction. Drawing on decades of stage experience, he emphasizes that success comes from service, not self-promotion. In this episode of The Customer Wins, Richard Walker interviews Greg Bennick, keynote speaker and author at gregbennick.com, about the power of authenticity in communication and leadership. Greg shares how to listen deeply to audiences, build trust through vulnerability, and adapt quickly when plans change. He also discusses public speaking fears, the role of AI in creativity, and lessons from his book Reclaim the Moment.

Max Klein is the Co-Founder and CEO of LEA, a company that automates client data workflows for wealth management firms using AI and APIs. He previously spent seven years at Amazon working on products like Alexa, Kindle, and Prime. Earlier in his career, Max lived in China for eight years, working in international business and public policy. He is also fluent in Mandarin and has founded prior ventures in education and global placement.  In this episode… Wealth management firms often struggle to efficiently organize and manage client data. From PDFs and statements to client conversations, data arrives in countless formats, making it both time-consuming and error-prone to manage. If advisors are overwhelmed with manual data handling, how can they scale their businesses while still delivering exceptional client experiences? Max Klein, an expert in AI workflow automation with years of experience at Amazon, sheds light on how firms can overcome this challenge. He emphasizes the importance of automating data recognition and classification, turning unstructured documents into usable information that drives business processes. Max highlights the role of embedding AI into existing platforms rather than creating new systems, meeting firms where they already work. He also shares lessons from his career, including Amazon's customer-centric approach and the value of written communication and active listening. In this episode of The Customer Wins, Richard Walker interviews Max Klein, Co-Founder and CEO of LEA, about leveraging AI to solve data challenges in wealth management. Max explains how firms can eliminate repetitive manual work with smarter automation. He also discusses embedding technology into existing platforms, centralizing operations in systems like Salesforce, and the importance of customer listening and feedback loops.

Michael Jeanfreau is the Director of Advisor Enablement at Mariner Wealth Advisors, a firm that provides wealth planning, investment management, tax, and estate-planning services to individuals and businesses. He leads strategies and tools to make financial advisors more effective and client-centric. Michael holds Series 63 and 65 licenses and has over 25 years of experience in financial services, spanning roles in wealth management and product development. He joined Mariner in 2021 and works to strengthen the advisor experience and support firmwide growth. In this episode… Many financial advisors are hindered by inefficiencies — from last-minute paperwork and disconnected tech tools to corporate-centered processes. These obstacles waste valuable time and limit the ability to deliver personalized service. How can firms better equip advisors with the tools and processes they need to thrive? Michael Jeanfreau, an expert in advisor enablement, demystifies how streamlining workflows and adopting practical technology boost efficiency. He emphasizes that freeing advisors from manual tasks, such as filling forms or gathering scattered client data, is essential. He urges firms to implement AI-powered tools, such as digital agents and note-taking companions, and to establish stronger feedback loops between advisors and operational teams. For Michael, success means giving advisors more time to strengthen relationships and serve clients. In this episode of The Customer Wins, Richard Walker interviews Michael Jeanfreau, Director of Advisor Enablement at Mariner Wealth Advisors, about creating better advisor and client experiences. Michael explains how AI and digital tools can reduce inefficiencies, why empowering advisors with time drives growth, and how fostering communication between the field and the home office leads to better outcomes.

Brian Edelman is the CEO of FCI, a firm that provides NIST-based endpoint and network cybersecurity and compliance solutions for heavily regulated industries. He founded the company in 1995 and has grown it into a managed security service provider specializing in cyber-regulated organizations. Brian is widely recognized as a cybersecurity expert and frequently speaks at industry conferences on topics like regulatory compliance and incident response. He holds a certificate in cybersecurity risk management from Harvard and serves as a Cybersecurity Technology Expert on the Forbes NY Council. In this episode… Cybercriminals are evolving, and the threats facing financial services have never been more severe. From stolen data sold on the dark web to AI-driven email scams that can drain accounts in days, the risks are escalating. How can firms protect sensitive client information while meeting strict regulatory requirements? Brian Edelman, a cybersecurity expert in the financial services industry, explains how firms can strengthen their defenses. He emphasizes the importance of building trust with clients, adopting a zero-trust security model, and preparing with incident response drills. Brian highlights automation as a means to protect endpoints without overwhelming advisors, while warning that AI is making cyberattacks both faster and more sophisticated. His insights provide practical steps for organizations to safeguard data, finances, and reputation. In this episode of The Customer Wins Podcast, Richard Walker interviews Brian Edelman, CEO of FCI, to discuss cybersecurity in financial services. Brian shares how automation simplifies compliance, why zero trust matters for firms, and how AI is reshaping cybercrime. He explores incident response preparedness, the role of regulators, and the growing responsibility of financial advisors to educate their clients about cyber risks.

Ty Peck is the Co-Founder and CEO of Business Draft, a career acquisition platform that helps companies hire faster through smart matchmaking, video tools, and streamlined applicant tracking. He drives the company's growth, fundraising, and product strategy, with a focus on cutting time-to-hire and enhancing the candidate experience. Under his leadership, Business Draft has secured seed funding and launched tools designed to simplify the hiring process for both candidates and employers. With over a decade of experience in corporate strategy and a candidate-first approach, Ty is passionate about leveraging technology and AI to eliminate hiring busywork. In this episode… Many job seekers today face a frustratingly opaque application process. Candidates often submit resumes and never hear back, while companies drown in unqualified applications and struggle to communicate effectively. With trust eroding on both sides, how can the hiring experience become faster, clearer, and more human? Ty Peck, an experienced entrepreneur in talent acquisition, discusses solutions that make hiring easier for both candidates and employers. He emphasizes designing the process around the candidate first, with tools that bring transparency, automate repetitive tasks, and standardize profiles for easier review. Ty also highlights the value of clear communication, trust scores that reinforce accountability, and AI-driven efficiency that preserves the human touch. In this episode of The Customer Wins, Richard Walker interviews Ty Peck, Co-Founder and CEO of Business Draft, about transforming the hiring process with candidate-first innovation. Ty shares how automation and AI simplify applications, why transparency builds trust, and how cultural fit matters just as much as skills. He also dives into candidate tracking systems, customer-driven product features, and the evolving role of videos in showcasing talent.

Rabih Ramadi is the Co-Founder and CEO of Avantos, an AI-native operating system that streamlines customer onboarding and servicing for financial institutions. Rabih previously served as a founding team member and Chief Revenue Officer at Unqork and was a Senior Partner at KPMG, where he led the Capital Markets sector. He holds an MBA from The Wharton School and an ME in engineering from Cornell University. Rabih also sits on the board of Leathwaite as a non-executive director. In this episode… Many financial institutions struggle with slow, manual onboarding and servicing processes that hamper efficiency. Advisors and operations teams spend significant time re-entering data and managing compliance, creating obstacles to optimal client service. How can financial firms leverage AI to streamline these workflows and elevate client experiences? Rabih Ramadi, an expert in financial technology and artificial intelligence, shares how his team built an AI-driven operating system to address these challenges. He explains how linking clients, products, and advisors through AI agents helps automate tasks, prefill data, and trigger compliant workflows. Rabih emphasizes building flexible systems, embedding human approvals, and prioritizing the right recommendations so advisors can focus on high-value client relationships while still maintaining trust and compliance. In this episode of The Customer Wins, Richard Walker interviews Rabih Ramadi, Co-Founder and CEO of Avantos, about using AI to transform client onboarding and servicing. Rabih discusses the rise of AI agents, how to prefill data from trusted integrations, and why compliance must remain central to innovation. He also explores the risks of too many recommendations, the future of chat-based interfaces, and the importance of pairing business knowledge with technical vision.

Paul Osterberg is the CEO and Managing Director of Security Basecamp, a company that helps financial services firms simplify cybersecurity and compliance while reducing risk. He has over 15,000 hours of experience building and leading information security programs and has completed more than 300 cybersecurity risk assessments. Previously, Paul held senior roles at AFAM Capital, National Financial Partners, and NFP Securities. He holds a degree in finance from the University of Minnesota and has completed further studies at Columbia University and the Wharton School. In this episode… Many businesses struggle with growing cybersecurity risks, from weak passwords and unpatched systems to sophisticated AI-driven scams. These threats not only endanger company data but also erode customer trust when breaches occur. How can organizations strengthen defenses and safeguard their clients while staying ahead of evolving attacks? Paul Osterberg, a cybersecurity leader with decades of experience, explains how companies can take practical steps to reduce vulnerabilities. He highlights the value of risk assessments, the value of multifactor authentication, and the dangers of reusing credentials. Paul also emphasizes the human side of security, showing how training employees to think critically and "trust but verify" can prevent costly mistakes. His insights stress that technology and culture must work together to create resilient organizations. In this episode of The Customer Wins, Richard Walker interviews Paul Osterberg, CEO and Managing Director of Security Basecamp, about building trust through cybersecurity. Paul shares how companies can reduce fear after breaches, why AI presents both risks and opportunities, and how cultivating better human behavior is as important as technical safeguards. He also delves into ransomware, client trust recovery, and the personal side of raising security-aware families.

Shannon Rosic is the Director of Content and Solutions for the Wealth Management Group at Informa Connect, a global provider of events, media, and research for financial professionals. In her role, she leads the omni-channel growth and development of WealthStack, one of the leading events focused on wealth management technology. Shannon regularly represents the group through webinars, podcasts, and video series. Known industrywide as the Gadget Girl, she brings a passion for creative brand storytelling and innovative marketing. In this episode… Financial professionals face the challenge of keeping up with rapid technological change while still nurturing strong client relationships. With AI tools, compliance demands, and shifting client expectations, it can feel overwhelming to decide where to focus. How can advisors and firms adapt quickly while staying human-centered in an increasingly digital world? Shannon Rosic, an expert in content strategy and wealth management media, shares how embracing technology as a co-pilot rather than a replacement helps advisors stay relevant. She highlights the importance of adopting simple AI tools like note takers, building a strong digital presence, and showing up consistently at industry events. Shannon emphasizes the need for authenticity in branding and communication, encouraging professionals to showcase their human side while using technology to streamline workflows, improve compliance, and enhance the client experience. In this episode of The Customer Wins, Richard Walker interviews Shannon Rosic, Director of Content and Solutions for the Wealth Management Group at Informa Connect, about the future of wealth management and technology. Shannon discusses how AI can empower advisors, why authentic storytelling matters, and the importance of consistency in digital and in-person presence. She also shares insights on client-centered experiences and her favorite AI tools for compliance and engagement.

Joshua B. Lee is the Founder and CEO of StandOut Authority, a company dedicated to humanizing marketing by helping entrepreneurs and executives grow their brands through the power of LinkedIn. Known as "The Dopamine Dealer of LinkedIn," Joshua has managed nearly $1 billion in ad spend and driven over 35 trillion online impressions, building influence for high-powered professionals in a noisy digital world. With over 20 years of experience, he has founded 16 companies, worked with platforms such as MySpace and Google, and continues to transform how professionals create genuine human connections online. In this episode… In today's digital world, it's harder than ever to stand out authentically online. Social media is saturated with overproduced content, shallow connections, and constant sales pitches, leaving people feeling overwhelmed and disconnected. How can professionals break through the noise, build real trust, and create opportunities rooted in human connection rather than empty metrics? Joshua B. Lee, a digital marketing leader known as the Dopamine Dealer of LinkedIn, shares how professionals can cut through digital clutter by humanizing their brand. He explains why vulnerability is more powerful than polished promises, how to use personal stories to spark genuine engagement, and why quality always outweighs quantity in content creation. Joshua also introduces his 10-20-70 method for balancing personal insights, company achievements, and value-driven thought leadership, while encouraging gratitude and meaningful conversations as the foundation of growth. In this episode of The Customer Wins, Richard Walker interviews Joshua B. Lee, Founder and CEO of StandOut Authority, about building authentic influence on LinkedIn. Joshua emphasizes the importance of vulnerability in content, explains the human algorithm versus platform algorithms, and outlines his 10-20-70 content framework. He also discusses relationship-based networking, the value of gratitude, and how to humanize even large organizations through employee-driven stories.

Brandon Castaneda is the Founder and CEO of EZ Bombs, a Hispanic food brand known for its seasoned meat bombs that turned traditional Mexican recipes into a viral sensation on TikTok Shop. The company achieved over $20 million in sales within its first year by leveraging creator-driven engagement and viral social strategy. Brandon scaled operations rapidly — transitioning from fulfillment out of his mom's kitchen to co-packing and outsourcing logistics to 3PL partner ShipBob — saving around 1,600 labor hours per month. His leadership reflects a family-first ethos and keen digital growth acumen that transformed a homegrown idea into a breakout CPG success. In this episode… Cooking traditional meals at home can feel overwhelming for busy families. Many lack the time, skills, or even access to the right ingredients, leading them to rely on fast food or packaged options instead. How can people reconnect with authentic flavors while keeping meal preparation simple and enjoyable? Brandon Castaneda, a seasoned entrepreneur and business leader, shares how his family transformed cultural recipes into convenient seasoning bombs that make cooking easy and flavorful. He explains the trial-and-error process of developing a product that dissolves seamlessly, the viral strategy that turned a kitchen experiment into a social media phenomenon, and the importance of building a brand rooted in authenticity. Brandon also highlights how customer feedback, international demand, and smart use of AI have guided decisions, showing that rapid growth is possible when innovation meets customer experience. In this episode of The Customer Wins, Richard Walker interviews Brandon Castaneda, Founder and CEO of EZ Bombs, about creating a viral food brand from family recipes. Brandon discusses building trust with customers, scaling into thousands of retail stores, and expanding into international markets. He also explores lessons in customer satisfaction, the role of AI in operations, and future plans to diversify flavors and reach new audiences.

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Richard was a business consultant with Arthur Andersen. He is also a published author of two books and a father of three boys. In this episode… Many businesses struggle to consistently deliver exceptional customer experiences, often missing the subtle but crucial elements that foster lasting loyalty. From poor listening to unclear expectations, these gaps erode trust and satisfaction. How can companies build experiences that not only meet but exceed customer expectations every time? Rocky Chugani, a custom clothing expert, stresses the importance of genuinely loving your customer and tailoring services to their unique needs. Building on the theme of empathy, David Steele, a hospitality and financial services leader, advises becoming your own first customer to anticipate pain points better. Golf pro Bobby Steiner offers a different perspective, highlighting the value of joining your customer's team, focusing fully on their goals. Shelli Taylor, a cinema executive, emphasizes the importance of setting clear boundaries to protect the experience, proving that well-defined rules can significantly enhance satisfaction. In this episode of The Customer Wins, Richard Walker reviews previous episodes on building meaningful customer relationships. These guests share insights on valuing your customer, being your own first customer, joining your customer's team, and setting boundaries. They also explore tailoring details, hospitality best practices, and creating distraction-free experiences.

Matt Goebel is the Founder and CEO of Woven, an all‑in‑one workplace management platform created in 2017 to help multiunit franchises streamline operations, manage people, facilities, and locations from a single system. With over 15 years of experience as a franchisor, consultant, and multiunit franchisee, Matt has gained firsthand insight into the operational gaps that challenge modern operators. Before Woven, he founded several tech ventures, including a wedding‑planning startup and a software agency specializing in franchising needs. A 2005 Purdue University graduate in computer information technology, Matt also holds Microsoft Certified Solutions Developer (MCSD) credentials. In this episode… Managing a business with multiple locations and frontline employees comes with a unique set of challenges. Communication silos, inconsistent operations, and disengaged deskless workers can quickly erode a brand's consistency and customer experience. How can business leaders create streamlined systems that keep all teams aligned while supporting long-term growth? Matt Goebel, a seasoned expert in franchising and operations strategy, shares actionable insights for solving these common pain points. He emphasizes the importance of consolidating tools and systems so that frontline teams — especially those without corporate emails or consistent access to technology — can stay informed and engaged. He advocates for designing mobile-first solutions that are simple, intuitive, and tailored to support workers. Matt also highlights the power of listening to feedback from multiple user groups and iteratively improving systems to reduce burnout and increase accountability, particularly for frontline leadership. In this episode of The Customer Wins, Richard Walker interviews Matt Goebel, Founder and CEO of Woven, about streamlining operations for multilocation businesses. Matt shares how simplifying technology for deskless teams improves consistency and scalability. He also discusses prioritizing product features, balancing innovation with real needs, and why proactive customer listening is a key part of long-term success.

Jeffrey Rusin is the Co‑founder and CMO of Advisor Tech Partners, where he specializes in helping financial advisors optimize their operations through CRM tools, email marketing, and social media strategies. He grew up in Massachusetts, attending Wilbraham & Monson Academy, and earned a business degree from Whittier College, where mentors like Dr. Gary Gold shaped his professional drive. Jeffrey's early career included hands-on work with residents of retirement homes, which helped him develop empathy and a deep understanding of client relationships. A lifelong Nickelback and Boston Celtics fan, he balances his tech and marketing expertise with a love for hiking, weightlifting, and binge‑watching shows. In this episode… Many financial advisory firms struggle with inefficient workflows, disorganized CRMs, and a lack of accountability across teams. Without the right systems in place, tasks get missed, client experiences suffer, and firm growth stalls. How can firms transform their operations to streamline processes, improve data reporting, and enhance client engagement — all without overwhelming their teams? Jeffrey Rusin, a CRM automation expert for advisory firms, shares how he helps streamline operations by customizing and automating workflows inside platforms like Redtail and Wealthbox. He emphasizes the importance of properly configuring foundational CRM elements, such as contact sources, event types, and user-defined fields, before layering in automation. Additionally, Jeffrey explains how workflows can be designed by observing team dynamics, identifying process bottlenecks, and automating task assignments based on meeting types. He also offers tips on using Zapier to automate common actions, such as drafting follow-up emails, and advocates for using the simplest tech stack possible to avoid unnecessary complexity. In this episode of The Customer Wins, Richard Walker interviews Jeffrey Rusin, Co-founder of Advisor Tech Partners, about automation and workflow design for financial advisory firms. Jeffrey shares how to optimize CRMs to improve reporting and accountability. He also discusses the benefits of Zapier, tips for teaching clients automation, and his thoughts on the future of AI notetakers.

David Steele is the Co‑founder and CEO of One Wealth Advisors, a San Francisco–based, fee‑only RIA managing over $1 billion in assets that helps clients simplify their financial lives through comprehensive planning. He brings nearly 30 years of experience in finance and entrepreneurship, having launched his career at JP Morgan before building One Wealth into a fiduciary‑driven firm focused on holistic client well‑being.  Beyond wealth management, David is the Co‑founder and Executive Chairman of Flour + Water Hospitality Group and Great Gold Hospitality, leading acclaimed restaurant brands committed to culinary excellence and sustainability. A passionate supporter of the arts and community initiatives, he serves on the boards of Playground and Zero Food Print, while also promoting cultural programs through ventures like Noise Pop Industries. In this episode… Many professionals struggle to find a balance between achieving financial success and living a peaceful, fulfilling life. In a world that often equates wealth accumulation with personal worth, how can individuals prioritize harmony without sacrificing ambition? David Steele, a financial advisor and hospitality entrepreneur, shares how he helps clients align financial decisions with their core values. He emphasizes the importance of intentionally stepping back from relentless wealth-building in favor of a more balanced life. David also advises using money as a tool to reduce friction and enrich experiences, rather than as a measure of achievement. Drawing on his career, David explains how focusing on leadership, delegating responsibilities, and staying true to customer-centric principles can create businesses that are both successful and personally sustainable. In this episode of The Customer Wins, Richard Walker interviews David Steele, Co-founder and CEO of One Wealth Advisors, about creating harmony in wealth and life. David discusses why dying with less money can mean living more fully, how customer-first thinking shaped his restaurant ventures, and how AI enhances — not replaces — human service. He also touches on leadership lessons from his mother, the psychology of risk, and blending tech with touch in both finance and hospitality.

Vickie Lewin is the Chief Growth Officer at Amplify, a leading wealthtech platform designed to streamline operations for RIAs and enterprise firms. With over 30 years of experience in financial services, fintech, and asset management, she previously served as Senior Vice President and Chief Success Officer at AssetMark, where she played a pivotal role in scaling the firm from a $1 billion TAMP to an industry leader managing over $100 billion in assets. At Amplify, Vickie leads sales and marketing efforts, driving strategic growth and aligning product development with market needs. She is also a passionate advocate for increasing the representation of women in the financial services industry and actively mentors the next generation of female leaders. In this episode… In a rapidly evolving financial technology ecosystem, RIAs are overwhelmed by the complexity of choosing the right tech stack to support their growth and streamline operations. With hundreds of tools on the market and many offering overlapping functionality, how can advisory firms confidently select solutions that deliver long-term value without creating more operational headaches? Vickie Lewin, an expert in sales strategy and customer success, highlights two key inflection points that drive advisors to seek new platforms, namely breaking away to start independent firms and growing frustrated with outdated systems. She shares that the solution lies in offering flexible, all-in-one systems that integrate with existing tools while still delivering best-in-class capabilities for functions like trading and risk scoring. She emphasizes the importance of innovation, thoughtful customer experience, and a roadmap that prioritizes meaningful feedback over sheer volume. Vickie advises firms to innovate proactively, value service over product, and always stay close to client needs. In this episode of The Customer Wins, Richard Walker interviews Vickie Lewin, Chief Growth Officer at Amplify, about how financial advisors can make smarter tech choices. Vickie discusses the challenges of technology overload, how to balance innovation with client service, and the future role of AI in the wealthtech industry. She also explores integration strategies, the power of user experience, and navigating a crowded advisor tech market.

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Richard was a business consultant with Arthur Andersen. He is also a published author of two books and a father of three boys. In this episode… Many businesses struggle with inefficient paperwork processes that waste time, frustrate customers, and introduce costly errors. Even as technology advances, companies often fail to streamline form handling, creating friction that can harm customer experiences and limit growth. How can businesses transform this outdated process into a seamless, value-driven customer interaction? Richard Walker, an entrepreneur and process efficiency expert, shares how focusing on form automation can significantly improve both internal operations and customer satisfaction. He emphasizes the importance of eliminating redundant data entry by standardizing form fields across documents, reducing errors, and minimizing rework. He suggests that embracing technology, particularly digital solutions and AI, can expedite transactions and enhance the overall experience. Richard also highlights the importance of resilience, leveraging enterprise partnerships, and continuously improving solutions to meet evolving customer needs. In this episode of The Customer Wins, Chad Franzen of Rise25 interviews Richard Walker, CEO of Quik!, about creating smoother customer experiences through form automation. Richard shares his entrepreneurial journey, the challenges of scaling a technology company, and the strategies that helped him persist. He also discusses building industry partnerships, launching his podcast, and the importance of embracing AI to stay competitive.

Tracy Lee is the Co-founder and CEO of This Dot Labs, a JavaScript consultancy that assists enterprises with digital transformation through staff augmentation and consulting services. She is recognized as a Google Developer Expert, Microsoft MVP, and GitHub Star and serves on the RxJS Core Team. Tracy is also a frequent keynote speaker at conferences, sharing her expertise in web development and open-source technologies. Her passion lies in building communities and fostering innovation within the tech industry. In this episode… Many organizations face challenges in effectively integrating external engineers into their teams, often fearing resistance, miscommunication, and disruption to internal culture. Moreover, teams can become stuck in inefficient practices and struggle to keep pace with rapidly evolving technologies, particularly in AI. How can companies embrace external expertise and emerging tools without jeopardizing their workflows or culture? Tracy Lee, an expert in software engineering and team enablement, shares strategies for overcoming these challenges by focusing on education, collaboration, and proactive communication. She emphasizes the importance of embedding engineers who contribute technically and uplift and empower existing teams. She encourages leaders to push for clarity on business value before development begins and to leverage cutting-edge AI tools to speed up product prototyping. Tracy also highlights the critical need for engineers and teams to adopt AI tools quickly to avoid falling behind and suggests that leaders must foster a culture of continuous learning and higher-level strategic thinking. In this episode of The Customer Wins, Richard Walker interviews Tracy Lee, CEO of This Dot Labs, about empowering engineering teams and embracing AI-driven efficiencies. Tracy discusses how embedding engineers enhances collaboration, the transformative impact of AI on software development, and how to cultivate forward-thinking team cultures. She also delves into product prototyping, overcoming resistance to team augmentation, and shifting employee mindsets to leverage time-saving technologies.

Parker Ence is the CEO and Co-founder of Jump AI, the leading Advisor AI meeting assistant for financial advisors, designed to cut meeting admin time by 90% while elevating client and advisor experience by putting meeting prep, note taking, meeting compliance, CRM updates, and meeting follow-ups on AI autopilot. He works daily with RIA and broker-dealer teams to implement award-winning, safe, and compliant AI built for advisors, customizable to the advisor's style, and deeply integrated with the advisor tech stack. Parker is a 4x technology CEO with experience in fintech, data, AI, and briefly at Google Cloud AI. He received an MBA from Stanford Graduate School of Business and a bachelor's in economics from the University of Utah. In this episode… Financial advisors often spend 20 to 60 minutes on administrative work for every client meeting, from prepping beforehand to updating CRMs and task lists afterward. This time-consuming cycle detracts from what matters, such as being fully present with clients and building strong relationships. But with today's technology, is there a better way to manage client meetings without losing valuable time and insights? An expert in AI automation and customer experience, Parker Ence shares how advisors can reclaim hours of their workweek by offloading prep, note-taking, and follow-up tasks to AI tools. He explains that leveraging meeting-specific AI enables advisors to actively listen without distraction while ensuring all key data is recorded and follow-ups are promptly assigned. Parker emphasizes the importance of transparency when introducing AI to clients and the benefits of structured collaboration across advisor teams to improve responsiveness and trust. In this episode of The Customer Wins, Richard Walker interviews Parker Ence, CEO and Co-founder of Jump AI, about using AI to streamline the client meeting cycle in financial advising. Parker discusses time-saving automation, improving client engagement through active listening, and real-time team collaboration. He also explores data-driven insights, compliance considerations, and the future of agent-based workflows.

Joseph Loria is the Founder and CEO of RetentionCX, a company dedicated to helping businesses boost revenue retention through structured customer experience strategies. With over 20 years of senior leadership experience, he has led customer-facing teams across high-growth companies backed by venture capital, private equity, and bootstrapped models. Known for designing a proprietary framework that ensures customer value realization, Joseph has played a pivotal role in driving 10x exits and long-term client success. His background as a chemical engineer and project manager in the medical device industry brings a disciplined, results-driven approach to the world of SaaS and CX. In this episode… Customer retention is critical to business growth, yet many companies struggle to demonstrate value to their clients post-sale. Often, organizations assume customer success will follow once a product is implemented — overlooking the clients' complex, layered needs. How can businesses ensure that their solutions get adopted and lead to long-term customer loyalty and measurable business impact? Seasoned customer experience strategist Joseph Loria shares a proven framework for ensuring customer value attainment. He emphasizes the importance of understanding the multi-dimensional environment in which customers operate, including each organization's varying goals and roles. Outlining nine essential factors contributing to successful customer relationships, he offers actionable tactics, such as using Likert scale assessments for proactive health scoring and mapping strategic relationships with stakeholders. Joseph argues that businesses can build trust, predict risk, and organically grow customer accounts over time by focusing on measurable outcomes and not overselling early on. In this episode of The Customer Wins, Rich Walker interviews Joseph Loria, Founder and CEO of RetentionCX, about building value-driven customer relationships. Joseph explains how to prevent churn by mapping stakeholder goals, the significance of a post-sale strategy, and the importance of aligning pricing with perceived value. He also discusses measuring subjective client outcomes, managing growth beyond early adopters, and selling through customer experience rather than pressure.

Cameron Howe is the Co-founder and CEO of Investipal, a Toronto-based fintech platform designed to empower individual investors and financial advisors through AI-driven portfolio management and onboarding tools. Under his leadership, Investipal remains a bootstrapped company focused on financial literacy and democratizing access to professional-grade investment tools. With a quantitative and ETF research analyst background at a global investment bank, Cameron recognized the need for more personalized and accessible investment solutions. This insight led to the creation of Investipal, which began as a DIY investing tool and has since evolved into a comprehensive platform serving advisors and investors. In this episode… Financial advisors are currently facing the challenge of providing deeply personalized investment strategies while managing a large volume of manual tasks that can be time-consuming. As client expectations for customization increase, the complexity of portfolio construction and compliance processes also rises. How can financial advisors balance personalized service with scalable, efficient operations? Cameron Howe, a quantitative research analyst turned fintech leader, shares insights into transforming the advisor-client relationship through AI and automation. He emphasizes why shifting from one-size-fits-all investment models to more tailored solutions based on individual client values and risk profiles is necessary. Outlining how AI tools can automate tasks like account statement analysis and portfolio optimization, Cameron demonstrates how it frees time for advisors to focus on relationship-building. He also highlights the importance of explainable AI to ensure compliance and build trust, suggesting deep learning as a powerful tool for managing complexity in modern portfolios. In this episode of The Customer Wins, Richard Walker interviews Cameron Howe, Co-founder and CEO of Investipal, about using AI to modernize financial advising. Cameron discusses advisor inefficiencies, how automation enhances client onboarding, and the evolving advisor tech stack. He also delves into data extraction from investment documents, managing AI model complexity, and how deep learning improves portfolio design.

Mark Gilbert is the Co-founder and CEO of Zocks, an AI-powered platform helping financial advisors streamline workflows by automating tasks like meeting notes, CRM updates, and client communications. Under his leadership, Zocks has raised over $19 million in funding and is recognized as a leader in WealthTech innovation. Before launching Zocks, Mark held senior product leadership roles at Twilio, Hearsay Systems, and Microsoft. He earned a bachelor's degree in applied science in electrical engineering from the University of Waterloo. In this episode… Financial advisors are overwhelmed with administrative tasks that distract them from client engagement and strategic planning. From manual data entry to prepping and debriefing after meetings, these time-consuming workflows reduce their ability to scale personalized service. With AI advancing rapidly, how can advisors reclaim their time while ensuring accuracy and compliance? Mark Gilbert, an expert in product development and artificial intelligence, shares how financial professionals can leverage AI to automate unstructured client interactions — like emails and phone calls — into structured, actionable data. He explains how his team uses multiple large language models in parallel to ensure accurate output and eliminate hallucinations. This approach, he notes, is most effective when guided by real advisor pain points rather than by chasing the latest AI trends. Mark also offers practical strategies for increasing internal trust and adoption of AI through transparency, audit logs, and a user-friendly interface. In this episode of The Customer Wins, Richard Walker interviews Mark Gilbert, CEO of Zocks, about how AI is transforming the advisor-client relationship. Mark discusses building trust in AI systems, adapting to fast-changing models, and the differences between bootstrapping and venture-backed growth. He also shares thoughts on leading AI adoption, product design priorities, and his approach to building a scalable, secure solution.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many professionals understand the value of building relationships to grow a business, but they often struggle with scalable methods that are both authentic and efficient. Podcasting appears attractive but feels overwhelming — time-consuming, technical, and often uncertain in its ROI. So, how can business owners harness podcasting to build meaningful connections and drive growth without getting lost in the details? John Corcoran, a former White House writer and expert in lead generation, outlines how done-for-you podcasting provides a repeatable system for building strategic relationships. He emphasizes that the key lies in focusing on the conversations rather than obsessing over production. He highlights actionable strategies like creating a Top 100 guest blueprint, overcoming imposter syndrome by forming a podcaster identity, and leveraging each interview to foster genuine partnerships. John also underscores the importance of delegation and training your team to handle client communications effectively. In this episode of The Customer Wins, Richard Walker interviews John Corcoran, Co-founder of Rise25, about the power of podcasting to grow B2B businesses. John shares how podcasting accelerates relationship-building and strategies to overcome imposter syndrome, improve client communication, and incorporate AI for better customer service.

Arnulf Hsu is the CEO and Founder of GReminders, an AI-powered end-to-end meeting management platform tailored for financial advisors. With over two decades of experience in B2B enterprise software, he has held leadership roles including CEO, CTO, and board member, successfully guiding multiple startups from inception to acquisition. His previous ventures include SalesDirector.ai, Central Desktop, and Upgradebase, demonstrating a consistent track record of innovation and growth in the tech industry. An alumnus of the University of California, Irvine, where he studied electrical engineering, Arnulf is also an active advisor to early-stage technology companies. In this episode… Managing client meetings, follow-ups, and CRM entries can consume hundreds of hours for financial advisors each year, taking them away from higher-value tasks. Even with existing tools, the lack of deep system integration and automation leads to inefficient workflows and missed opportunities. So, how can advisors truly leverage AI to streamline operations without sacrificing accuracy or compliance? Arnulf Hsu, a seasoned product and technology leader in B2B software, shares how narrowing AI's focus to specific use cases and deeply integrating with industry-specific systems can unlock massive efficiencies. He outlines how advisors can automate the full meeting lifecycle — from client outreach and scheduling to transcriptions and CRM updates — by implementing AI tools that align closely with existing workflows. He emphasizes the importance of interoperability, targeted data contexts to reduce AI hallucinations, and robust feedback loops to ensure quality outputs. His approach centers on solving advisor pain points rather than deploying generic AI for its own sake. In this episode of The Customer Wins, Richard Walker interviews Arnulf Hsu, CEO of GReminders, about AI-driven meeting automation for financial advisors. Arnulf discusses how his platform helps advisors recover up to 600 hours per year, the evolution from simple reminders to intelligent automation, and why compliance and data accuracy matter. He also explores agent-to-agent communication, CRM integration depth, and the future of personalized AI assistants.

Marla Sofer is the Founder and CEO of Knomee, a fintech platform that empowers individuals to align their financial decisions with their personal values and goals. With over two decades of experience in financial services — including leadership roles at JP Morgan, BlackRock, Microsoft, and Carta — she has consistently championed client-centric innovation in the industry. Motivated by the industry's shortcomings in truly understanding clients, Marla launched Knomee to redefine client discovery through behavioral science and self-reflection. Beyond her professional endeavors, she is a renowned speaker on financial services evolution and a passionate advocate for women's empowerment. In this episode… Financial advisors often believe they understand their clients well, yet many rely on shallow, one-size-fits-all planning strategies. The industry's product-driven incentives and limited client engagement usually prevent advisors from exploring what motivates their clients. How can financial professionals move beyond basic data points to foster deeper, more meaningful client relationships? Marla Sofer, a seasoned financial services expert with over 20 years of experience across banking, asset management, and fintech, shares that most advisors lack the tools and frameworks to dig deeper into the values and goals of their clients. She emphasizes the importance of guided self-discovery and behavioral insight to replace outdated planning models. Marla explains how advisors can encourage clients to reflect on what brings them joy, articulate their goals in greater detail, and build trust by moving beyond conventional metrics like age or retirement numbers. These techniques differentiate an advisor's practice, leading to stronger engagement and retention. In this episode of The Customer Wins, Richard Walker interviews Marla Sofer, Founder and CEO of Knomee, about redefining financial planning through behavioral science. Marla discusses how self-reflection leads to smarter financial decisions, the challenges of legacy planning, advisor-client dynamics, and the need for scalable client segmentation. She also shares her entrepreneurial journey, leadership influences, and long-term vision for the industry.