Harnessing the Power of Social Media: Trends, Tactics, and Responsible Use

Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly.In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was originally presented in collaboration with ASCENT, a community-driven educational organization for practice administrators in the ENT specialty.Tune in to Discover:How a false, racially charged TikTok post snowballed into global outrage, threats, and review bombingThe exact crisis playbook Jenn’s team used: pausing content, issuing a CEO statement, and coordinating rapid responseWhich platforms to prioritize (and which to skip) for time-strapped practicesHow to use content pillars to avoid burnout and stay consistentPractical, HIPAA-safe ways to use AI for content and workflow without replacing human oversight