Harnessing Your Obsessions: The Key to Business Growth

What if the very challenges that seem to block your path are actually the key to business growth? In this enlightening episode, I sit down with Dr. Emilio Justo, a renowned ophthalmologist, cosmetic surgeon, bestselling author, and two-time TEDx speaker, to explore his powerful "Cuban Triad" for achieving your dreams. Show Notes | Transcript "I think of obsession as a very positive thing. Think of it like a focused energy that lights a spiritual fire inside of us to pursue our goals with love and commitment." - Dr. Emilio Justo Dr. Justo shares his inspiring journey from Cuban refugee to successful surgeon, revealing how self-discipline, resilience, and delayed gratification became the cornerstones of his success. We dive deep into the concept of productive obsession and how it can fuel your passion and purpose in both business and life. Discover how to: Harness the power of productive obsession to achieve your goals Develop self-discipline as an act of devotion to your vision Cultivate resilience by viewing setbacks as opportunities for growth Practice delayed gratification for long-term success Key insights include: The importance of celebrating small milestones along your journey How to take calculated risks that propel you forward Why lack of privilege is not an obstacle to achieving your dreams The critical role of self-education in today's rapidly changing world Dr. Justo also addresses the challenges of balancing professional success with personal relationships and shares his ongoing quest to be a better husband, father, and human being. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation offers a fresh perspective on achieving success without sacrificing your values or well-being. Tune in to learn how you can apply the Cuban Triad to your own life and business, and start turning your obstacles into opportunities for growth and fulfillment. Resources: Join the Soulful Women's Network Learn how you can overcome self-doubt and create a thriving business in 30 days with the Align to Shine Academy. Connect with Dr. Emilio Justo: Website: dremiliojusto.com Connect with Live Love Engage: Send Gloria Grace a message ☕ Support the podcast ❤ Love this episode? Leave us a review and rating LinkedIn: Gloria Grace Rand Facebook: Gloria Grace Rand YouTube: Gloria Grace Rand TRANSCRIPT Gloria Grace Rand Namaste. What if I told you that the very challenges that seem to block your path are actually your stepping stones to success? Well, today's guest is going to reveal his proven formula that embraces productive obsession and delayed gratification for business triumph. But first, I do want to welcome all of you to Live Love Engage. Especially if this is your first time and you are new. I am Gloria Grace, and I help female entrepreneurs attract their ideal clients by going beyond traditional search engine optimization to embrace my definition of SEO, which is to spiritually engage others. And joining us in just a moment is Dr. Emilio Justo. He is a renowned ophthalmologist, cosmetic surgeon, bestselling author, and two time TEDx speaker. And his talks on today's subject have actually amassed millions of views. So I, without further ado, I'm going to bring him right up here if I can get my mouse to work. And we're going to welcome Dr. Emilio to live Love Engage. Dr. Emilio Justo Well, greetings to you, Grace. It's such a delight to be with you and it's such an honor and, and I love all the work that you're doing and it's really a privilege to be here. So thank you for the invitation. Gloria Grace Rand Oh, well, it's my pleasure, believe me. And because when I first heard what you were all about and I thought this is really intriguing, I really want to know more, so let's just dive right into it. I mentioned at the top you've got this formula for success that I know it has a particular name, so I wonder if you could share with us what that is and how it works. Dr. Emilio Justo Well, in simplistic terms, my so called formula, I don't really call it a formula. I call it my Cuban triad, being a Cuban refugee to the United States. And that triad consists of number one, self discipline, number two, resilience and perseverance, and number three, delayed gratification. And then once you mix all those three together, then a little healthy dose of a healthy obsession can top it off. Just like a little topping off your ice cream with a cherry. Gloria Grace Rand Well, I love that. And as I mentioned, your TED talk does deal with this. I watched it where you talked about productive obsession. And so maybe you could start there because it does seem a little counterintuitive. You know, when you think of obsession, you know, you think of somebody stalking someone or you know, they're obsessed with another person or they're just, you know, addicted almost. So how. How can we make this more of a tool, I guess, for us instead? Dr. Emilio Justo Well, sure, Grace. Well, What I refer to obsession, I'm changing the paradigm. I'm not referring to a negative connotation that we commonly think of when we think of obsession as a psychiatric disease or an obsessive compulsive disorder. To the contrary, I think of obsession as a very positive thing. And when we are healthy in our obsession, we become passionate with purpose. And that passion helps us achieve our goals and dreams and aspirations in a much more direct, focused method. And so it's like this. Think of it like a focused energy that lights a spiritual fire inside of us to pursue our goals with love and commitment and with laser like focus. Gloria Grace Rand Well, I, and I can see that. I mean, it does make sense because I know if I'm, if I'm really have a project that I'm working on and I do become laser focused on it, I, and I want to keep going on it until I get it done. So I can see that that is, I guess that probably would be the mark, I think, of a successful entrepreneur. You do have to have some of that, you know, real productive obsession with something. So how do you know though, if you are sort of practicing this healthy way of being obsessive versus maybe destructive perfectionism, let's say. Dr. Emilio Justo Well, I think one of the ways is that we have to be able to use that obsession to not so much fixate on the achievement, but rather channel that passion, that purpose into something meaningful and impactful. And more importantly, we have to be able to find the joy in the journey, not simply the destination. And that's where I think many of us unfortunately become fixated on the destination, on that ultimate goal. And instead not focusing on the journey and celebrating the small achievements and the milestones along the way, which is very, very important because celebrating those achievements and those milestones, we can then use that as fuel to then even further reinforce our passion and our obsession to continue climbing higher and higher. And after all, I think that really our entire life is a complete journey. I don't think we really, really rarely ever reach that destination. We think we do and then get close to it. We have a new destination that we're trying to achieve. Gloria Grace Rand Oh, absolutely, yeah. I mean, I've learned that just in my own spiritual development, for one thing, is that, you know, just when you think you got, yeah, you, like you said that you've reached that one thing, it's like, okay, I've got it handled now. And then something else comes up and it's like, okay, now I have to learn how to deal with this. So it's like we're, we're never fixed. And I think that's true even as a business owners as well, because there's always something new that you want to be able to continue to improve and innovate and continue to create something that will keep that momentum going. So, yeah, that, that makes so much sense. I wonder how, how can you actually though, maintain this self discipline and. Because that's really, I think what it is partly is, or. Well, actually, let's, let's go back a little bit because you do say that self discipline is part of this as well. So talk a little bit about that and what's, what's the importance of that? Dr. Emilio Justo Well, several fold. Number one, self discipline in my view is not just about controlling impulses. You know, it's about aligning our actions with a higher purpose. And so by grounding ourselves in what really, truly matters, you know, self discipline becomes what I consider to be an act of devotion to our vision and not to be viewed as something restrictive. But in simple terms, grace, you know, self discipline and delayed gratification is really just resisting the urge and the temptation for that immediate reward in favor of a later, oftentimes greater reward. Gloria Grace Rand Well, yes, and that's not always easy. It sounds good, but, you know, in this, this day and age of, you know, we, we do want, inst. We're sort of been trained, I think, to want this instant gratification all the time. So how, how do you go about, you know, making that shift to be able to develop that self discipline. Dr. Emilio Justo By simple steps? We, we have to just practice. And, and I think if you just take each day and for example, tell yourself no to something that you want immediately that day. And, and the simple example would be, for example, if you go to the mall and you want to buy something, okay, you know, question to yourself, well, do you really need it? And then ponder it, you know, stop and think about it. Maybe give it a few days, give it a week. Quite often when we go back to that immediate pleasure that we wanted and we think about it, you know, a week later, quite often the urgency that we felt originally is no longer there, you know, so just being able to say no to ourselves, I think is important. Now, you're correct. It's easier said than done....