Has AI Changed How Clients Find Therapists? episode artwork

EPISODE · Jul 22, 2026 · 11 MIN

Has AI Changed How Clients Find Therapists?

from Good Enough Counsellors

Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online.In this episode, I'm joined once again by Daragh MacLoughlin from WebHealer to explore what's really happening.Drawing on insights from thousands of therapy websites, Daragh shares what he's seeing as Google search changes. He explains why some websites are attracting more enquiries than ever, and why simply chasing SEO isn't the answer.Instead, we talk about something much more important: creating a website that is genuinely helpful to the people you most want to work with.If you've been wondering whether AI is making it harder for clients to find you, I hope this conversation will leave you feeling reassured and give you some practical ideas to strengthen your website.Takeaways:Why therapists may be seeing fewer enquiries and why AI isn't necessarily the whole story.How Google search is changing and what that means for therapy websites.Why creating a genuinely useful website is becoming more important than ever.The connection between knowing your niche and writing a website that attracts the right clients.Why helping people get to know you is still one of the most powerful ways to build trust online.Practical ways to improve your website without becoming an SEO expert.For information on my workshops to help you get clearer on who you most want to help, please visit my website, josephinehughes.comIf you're interested in building a website with WebHealer, receive a £50 discount when you use my affiliate link: GEC999. This same code will also give you a free install of Policy Diary, worth £9.99Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, therapist website, counselling website, AI and therapy websites, Google search for therapists, therapy website SEO, therapist marketing, private practice marketing, therapy enquiries, how clients find therapists, therapist niche, counsellor website, therapy website visibility, AI search.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Episode metadata supplied by the publisher feed · Published Jul 22, 2026

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Has AI Changed How Clients Find Therapists?

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