Good Enough Counsellors

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about legal compliance. They can also help build trust with potential clients and, in Daragh's view, may even play a part in how search engines assess your website.Many therapists put GDPR to the bottom of the to do list because it feels complicated, technical and overwhelming. Daragh explains the recent changes in plain English, shares the most common mistakes therapists make, and introduces a simple way to keep your website policies up to date without becoming an expert yourself.TakeawaysWhy every therapist in private practice needs up to date website privacy policies.The recent changes to UK GDPR that affect therapy websites.What cookie policies are and why they matter.Why handling client data well is about more than legal compliance.How good website policies can help build trust with potential clients.Why Daragh believes having the right website foundations may also help your visibility in Google search.Simple ways to make sure your therapy website stays up to date as regulations change.Daragh MacLoughlin is Managing Director of WebHealer, one of the UK's best-known website providers for counsellors and psychotherapists. WebHealer has been helping therapists create professional websites that attract clients for more than twenty years.He is also the creator of Policy Diary, a service designed specifically for therapists to help them generate and maintain GDPR-compliant privacy policies, cookie policies and complaints procedures as regulations change.Special offerIf you'd like to use Policy Diary or build your website with WebHealer, Daragh has kindly arranged an exclusive discount code for people in my community.Use GEC999 to receive:Free installation of Policy Diary (worth £9.99).£50 off a new WebHealer website.We are an affiliate of WebHealer and Policy Diary and may be paid commission if you buy through our link. As we are an affiliate and WebHealer and Policy Diary were created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to the WebHealer and Policy Diary (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liabilityComing next week:Daragh returns to the podcast to talk about one of the biggest questions therapists are asking right now: Is AI changing the way clients find us online? We explore what's happening with Google search, what makes a therapy website useful, and why helping the right people is still the best long-term strategy for attracting clients.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: therapy website, GDPR for therapists, therapy website GDPR, privacy policies for therapists, cookie policies, therapy website SEO, Google search for therapists, attracting therapy clients, therapy website design, counsellor website, private practice website, data protection for therapists, therapist marketing, getting therapy clients, therapist online presence, private practice growth, WebHealer, Policy DiaryThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you worry that potential clients will forget about you if you stop posting on social media?Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice.I also share some August awareness days that could inspire your social media content for the month.Takeaways:Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earnAugust Content Ideas:8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection.15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation.16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice.21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media.Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comFAQsDo therapists need to post on social media every day?No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose.Should therapists post on social media while they're on holiday?Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing.Will people forget about me if I stop posting?Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice.Keywords:social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What does a neuro-affirming practice look like in the therapy room?As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro-affirming practice in real life can feel challenging.In this episode of Good Enough Counsellors, I'm delighted to welcome back Louise Lucas who described how she'd discovered her own autism and ADHD in episode 7, and how this had transformed her personal life and practice.Since then she's continued to develop her Neurodivergent Wellbeing Model and has written a book: A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients.In this conversation, Louise explains how her own experiences shaped her work and why neuro-affirming practice is about far more than understanding a diagnosis. We explore how therapists can help clients move from shame and self-criticism towards self-understanding, compassion and a sustainable wellbeing.Takeaways:What neuro-affirming practice means in everyday therapyThe Neurodivergent Wellbeing Model and the Two SpiralsWhy knowledge, understanding and acceptance all matterUnderstanding "spiky profiles"Why context is essential when working with neurodivergent clientsHelping clients move from shame to self-compassionSupporting regulation through basic needs and sustainable self-careWhat every therapist should understand about working with neurodivergent clientsAbout Louise LucasLouise Lucas is a therapist, supervisor and trainer specialising in neurodivergent wellbeing and neuro-affirming practice. She developed the Neurodivergent Wellbeing Model to help therapists and clients better understand regulation, self-compassion and sustainable wellbeing.Her new book, A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients, is published by Jessica Kingsley Publishers in September 2026.You can find out more at Louise's website curiosityspot.co.ukLinks:Find out about Therapy Growth Group or join to participate in the Make Your Profile Work Sprint HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next.Should you look for employment, start a private practice or something else?In this episode, I share my own experience of finishing counselling training, share why this stage can feel unsettling - and most importantly, how you can move forward without needing to have everything worked out in advance.Takeaways:The loss of structure that newly qualified counsellors experience and how that impacts themHow self-doubt can show up after qualificationWhy you don't need the whole plan before you beginThe importance of support, supervision and communityTaking the next step towards setting up in private practiceRemember: you don't need to have everything worked out in advance. You don't need the full plan. You just need the next step.Training: to help you get started in finding clients, I have some short training webinars coming up. You can find out more about them HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists are concerned about the rise of AI and whether it will replace therapy altogether.In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that while AI has an important role to play in private practice, it can never replace the human connection at the heart of therapy.We explore the ethical boundaries, how therapists can use AI safely and the ways it can help us with tasks such as content creation, research and policy writing.Takeaways:How to protect client information when using AIHow to assess different AI tools from an ethical perspectiveHow AI can support therapists in private practiceUsing AI to create blogs and posts while still using your own voiceThe "reverse interview" exercise for writing your website copy and profilesThe ways that clients are already using AIThe future of counselling in an AI worldResources:perplexity.aiwisprflow.aiEthical AI Practice by Ken Kelly, available here: ethicalaipractice.comWant help finding your professional voice?Many therapists know they're different but struggle to explain what makes them distinctive to potential clients.Inside Therapy Growth Group, I help counsellors and psychotherapists identify their niche, communicate their strengths, write profiles and websites that sound like them, and market their practice without feeling pushy or salesy.Find out more HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counselling, AI in therapy, ethical AI practice, mental health technology, private practice tips, client confidentiality, AI for therapists, digital mental health, AI and mental health, counselling ethics, AI in psychotherapy, content generation for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social media can be a great way to connect with potential clients but it can also be a place that is filled with hostility. This stops many therapists from either setting up a page or from posting on it.Some of the worries I've heard about from therapists include saying "the wrong thing", being publicly corrected, receiving criticism and being subject to a "pile on". So in this first of a series of episodes around social media boundaries, I explore how you can make your therapy page feel safer for you to use.Drawing on my own experience of managing online communities and navigating difficult interactions, I share how you can protect your wellbeing and those of your followers - so that you can feel more confident to reach people via your page.TakeawaysWhy social media platforms thrive on outrageWhat to do when a comment or interaction leaves you feeling shamed and upsetWhy it's important to regulate before respondingCreating boundaries around comments, messages and engagementDeciding on what atmosphere you want for your pageWhy some interactions don't deserve a responseChoosing spaces that are the right fit for youHow boundaries can help you feel more comfortable and confident onlineI also share some ideas for social media posts for July 2026, including themes around body image, friendship, loneliness, grief and summer family life.For information about my training courses, please click HERE and you can find out more information about Therapy Growth Group HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What happens when someone receives a genetic diagnosis? In this episode of Good Enough Counsellors, I'm joined by Uruj Anjum of Saina Therapy.Before training as a psychotherapist, Uruj spent nine years working within NHS genetics services, supporting individuals and families navigating conditions such as Huntington's disease and other complex inherited disorders. She now specialises in working with clients affected by genetic diagnoses, reproductive decision-making, grief, loss and family dynamics.We talk about what therapists need to know when supporting clients living with genetic uncertainty, and how genetics may be lying behind presenting issues such as anxiety, grief, relationship difficulties and identity struggles.Takeaways:The emotional impact of genetic diagnosis on individuals, couples and familiesAnticipatory grief and living with uncertaintyCarrier guilt and the complex emotions that can follow a diagnosisHow attachment patterns can influence the way people respond to genetic testing and diagnosisThe impact of inherited conditions on relationships and family dynamicsReproductive decision-making and termination for medical reasonsSupporting clients affected by genetic conditions in the therapy roomHow therapists can work confidently with clients affected by genetic diagnoses without needing specialist medical expertiseYou can connect with Uruj via her website saiynatherapy.co.uk and on instagram @saiynatherapyLooking for Support with Your Private Practice?If listening to Uruj's story has got you thinking about your own niche, your marketing or how to attract more of the right clients, I'd love to help.I run workshops, training and coaching for counsellors in private practice, helping you communicate clearly with potential clients and build a practice that works for you.Find out more here: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: genetic counselling, therapy for genetic conditions, mental health and genetics, emotional impact of genetic diagnoses, family dynamics in genetic counselling, genetic testing and therapy, attachment theory and genetics, anticipatory grief in genetic conditions, supporting clients with genetic diagnoses, carrier guilt in genetics, navigating genetic testing decisions, anxiety and genetic diagnoses, therapeutic approaches to genetic issues, stigma around genetic conditions, building confidence in genetic counselling.The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

It’s tempting to look at other therapists, coaches or creators and think:“It’s easier for them because they’re bigger.”But what we often forget is that every established business once started small.In this solo episode, I reflect on the early days of my own private practice and Therapy Growth Group as we approach its sixth birthday. I talk about fear, comparison, visibility and the courage it takes to keep showing up when you’re still finding your feet.Because behind every “overnight success” are usually years of small steps, awkward beginnings and learning as you go.I also explore why helping just one person still matters, why growth can actually be easier to manage when it happens gradually, and how success often looks very different from what we imagine.Whether you’re just starting out in private practice or feeling discouraged because your audience, client list or confidence still feels small, I hope this episode encourages you to keep going.In this episode:Why comparing yourself to more established therapists can stop you taking actionWhat people don’t see behind business growthThe importance of courage over confidenceWhy helping one person still countsHow consistency builds confidence over timeWhy starting small can actually help you grow sustainablyThe ripple effects that can happen when you keep goingI also share:The story behind starting Therapy Growth GroupWhat six years in business has taught meWhy I still feel fear even nowTraining mentioned in this episode:Five Ways to Attract New ClientsExploring Your NicheAsk Me AnythingYou can find details of all current training here:https://josephinehughes.as.me/trainingIf this episode encouraged you, I’d love it if you shared it with another therapist who needs reminding that starting small still counts.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice growth, starting a counselling business, success in therapy practice, building confidence as a therapist, therapy marketing strategies, finding your niche in therapy, private practice challenges, therapist training and development, encouraging small businesses, client attraction strategies, therapy visibility, successful counselling practicesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.In this episode:why Facebook still works for local businessesthe importance of recommendations and local groupshow often you really need to postplanning content without burning outwhy consistency matters more than quantityideas for therapists who dislike having their photo takensimple ways to make posts more engagingmistakes small businesses often make on social mediaFacebook ads, hashtags, keywords, and location tagshow to stay visible without becoming overwhelmedYou can connect with Annie on Facebook HERE, Instagram HERE and find out more about her club HEREFor more information about Josephine's training courses, please click here: https://josephinehughes.as.me/trainingSocial Media Ideas for June 2026:Pride Month and Stillbirth & Neonatal Death Awareness Month7th: Tourettes Awareness8th: Carers Week15th Loneliness Awareness Week (listen to ep 64 on using AI for social media for a deep dive into ideas)18th: Autistic Pride27th: PTSD AwarenessSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: Facebook for small businesses, recommendations on Facebook, social media tips for therapists, local Facebook groups, social media visibility, social media content planning, engagement on Facebook, client recommendations, Facebook advertising for therapists, marketing for private practice, Facebook engagement techniquesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What if you don't have to be “good at art” to work creatively as a therapist?In this week’s episode of the Good Enough Counsellors podcast, I’m joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face.Yasmin is one of those people who is always creating ideas, tools and resources, and we explore how her neurodivergence, technical background and passion for emotional regulation have shaped the way she works with clients.We talk about:why many therapists don’t think of themselves as creativehow creative approaches can help clients express themselves differentlyusing creative tools in online sessions without it feeling clunky or awkwardemotional regulation, rejection sensitivity and neurodivergencethe fear therapists often have around visibility and being judgedhow creativity can make psycho-education feel more accessible and engagingwhy playful doesn’t have to mean childishand why some ideas need time to develop and “simmer”Yasmin also shares some of the interactive resources she’s developed for therapists and clients, including her “Sandwich of Capacity” tool inspired by the Window of Tolerance.You can find out more about Yasmin and use her resources HEREAnd if you’d like support growing your own private practice, you can find out more about my webinars and training HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: creativity in therapy, neurodivergent counselling techniques, creative tools for therapists, online therapy resources, therapy techniques for neurodivergent clients, integrating creativity in sessions, therapist visibility and marketing, building a creative practice, resources for therapists, psychological tools for emotional regulation, playful therapy activities, using art in counseling, overcoming therapist self-doubtThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Why isn’t your therapy profile getting enquiries?If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.In today's episode:the power of a good profile and how it helps your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry jargonwhat frightens clients awayqualifications versus connection and relatabilityunderstanding client search behaviourAlready listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn moreClick HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.This is a re-issue of Episode 14: Ditch the JargonSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profileThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy, we explore what it really means to offer a welcoming space to transgender people.Key Takeaways:Allyship is more than the absence of hostility towards cientsHow therapists can unintentionally centre themselves while trying to helpThe small and often unnoticed ways therapy can feel inaccessibleWhat therapists can do if they're not sure they are "ready" to work with trans clientsHow to think honestly about competence with this client groupWhy older transgender clients may lack social supportThe challenges faced by drag performersWhy lived experience and community matter when working with trans clientsHow recognising trans joy is as important as recognising strugglesThe current situation for transgender people in the UKJosiah Twiselton is the founder of Offbeat Therapy where he specialises in working with older transgender people, drag performers and queer creatives. His video-based course "Trans Allyship for Counsellors" is available for purchase from his website HERE. Use the code GEC2026 to receive a 10% discount.If you're a cis (non trans) woman who would like to show your support for inclusion, please sign the Not In Our Name women's open letter HERE. It calls attention to the real cause of violence against women and girls and enables you to say that you, as a woman, value trans inclusion.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKEYWORDS: trans therapy, LGBTQ+ therapy, inclusive counseling, trans joy, barriers to therapy, older trans people, trans therapist training, allyship in therapy, trans mental health, queer therapy, access to counselling, diversity in therapy, community support for trans people, mental health for trans individuals, supporting drag performers, therapy for marginalized communitiesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.In this episode, I’m not suggesting you stop using social media. Instead, I’m sharing a different way to think about it.Because what if your posts are working - but just not in the way you expect?I talk about:Why low engagement doesn’t mean your content isn’t helpingThe “silent followers” who may be reading without interactingHow clients can find you through search, not just likesWhy niching can reduce likes but increase relevanceHow to stay consistent when it feels like nothing is happeningA simple shift that helped me move from comparison back to purposeMay Social Media Ideas for TherapistsLooking for simple content ideas this month? Key dates to consider:Maternal Mental Health Awareness Week (4th–10th May)Mental Health Awareness Week (11th–17th May) – this year’s theme is ActionBlack Inclusion Week and Trans+ History WeekDementia Awareness Week and World MS DayFor lighter, engaging posts:World Laughter Day (3rd May)International Tea Day (21st May)International Hug a Cat Day (30th May)You don’t need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing ConnectionFor more information about Therapy Growth Group, please click HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you really need a website to start attracting therapy clients?In this episode of Good Enough Counsellors, I’m joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away.We explore what actually helps potential clients find and choose you, from the power of networking and word of mouth referrals to the importance of building trust through your authentic voice. Vicky also brings her personal experience of searching for a therapist, offering valuable insight into how clients make their decisions.If you’ve been feeling pressured to have everything in place before putting yourself out there, this conversation is a gentle reminder that getting found is often about simple foundations rather than perfection.Takeaways:You don’t have to do everything at once. Simple steps like networking and referrals can be powerful starting points.A website is most effective when strong foundations are already in place, such as clarity about who you'd most like to work with.Authenticity builds trust. Clients are more likely to reach out when they feel they have a sense of who you are.Word of mouth remains one of the most effective ways to attract new clients.Progress over perfection is often the key to building a sustainable private practice.Connect with Vicky on her website HERE or via LinkedIn HEREYou can find details of Therapy Growth Group HERE

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.In This Episode, I Talk About:How comparison knocks your confidenceWhy we often compare things that aren’t actually the sameThe difference between low-cost offers and higher-support spacesWhy private practice isn’t a zero-sum gameHow comparison shows up in pricing, niching, and visibilityWhy talking about your work isn’t “selling”How to be fairer and kinder to yourselfTherapy Growth GroupIf you’re looking for support to grow your private practice, Therapy Growth Group offers:Regular live calls and Ask Me Anything sessionsSupport with profiles, blogs, and social mediaA small, committed community of therapistsOngoing guidance tailored to your situationYou can read more about it HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility

This gorgeous episode with Laura has helped so many people that I've decided to share it again. It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.Takeaways:How to transition from a part-time to a full-time practiceStaying steady when client numbers dipThe value of focusing on what's within your controlUsing live videos to build trust and visibilityHow to move from anxiety to confidence as a therapistFinancial planning to ride out the quieter sessionsFee Calculator: access the Fee Calculator mentioned in the episode HEREConnect with Laura Knight:🌐 Website: https://www.seeclearcounselling.co.uk📘 Facebook: See Clear Counselling – Anxiety Specialist📸 Instagram: @seeclearcounselling📧 Email: [email protected]👥 Dorset Counsellors Network: Facebook Group or email Laura to joinSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsprivate practice, growing private practice, counselling directory, marketing for therapists, private practice tips, online counselling, video marketing for therapists, self-care for therapists, counselling business strategies, overcoming anxiety in business, financial management for therapists, establishing a counselling practice, networking for therapists, private practice success

What happens when you go to a conference and focus on having conversations rather than “networking”?In this episode, I’m sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn’t realise I already had access to, through to creative ways of working (including Minecraft in therapy).It’s a mix of ideas, reflections and practical insights that might give you something new to think about in your own practice.TakeawaysHere are a few things that stood out to me:You may already have access to research resources without realisingNetworking can be as simple as having some interesting conversationsBooks are reflecting a shift towards lived experience and identity in therapyCreative tools like Minecraft can open up new ways of working, especially with neurodivergent clientsWorking with children often asks something a bit different of usHaving the right systems in place can free up more time for the work you actually want to be doingPractice management systems take data security very seriouslySpeaker InformationPCCS Books 🌐 pccs-books.co.ukKel O'Neill 🌐 counsellingandtraining.co.ukPlace2Be 📧 [email protected] Finch 🌐 playmodeacademy.orgWriteUpp 🌐 writeupp.comYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: private practice tips, networking for counsellors, continuing professional development, BACP membership benefits, accessing psychology journals, therapy resources, counselling and social media, eating disorders awareness, working with children and young people, creative therapy tools, Minecraft in therapy, neurodiversity and counselling, body image issues in youth, trauma-informed therapy, practice management systems, research in psychotherapy, digital resources for counsellors, building a counselling practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don’t need to have everything figured out from the beginning and Julie’s story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help.We talk about the role of blogging, networking and community and how small, consistent steps can help you grow a practice that feels aligned with who you are - even if you are terrified when you first start.This is a really encouraging episode if you’ve ever wondered how to:find your nichegrow your confidence over timeattract clients without feeling salesyor become more visible in a way that feels naturalTakeaways:How blogging can help clients find youThe impact of updating your website and speaking clearly to your nicheBuilding a private practice through networking and relationshipsThe value of community and support when building a practiceWhy you don't have to feel like an expert to become recognised for your nicheYou can find Julie and her work here: https://juliewalescounselling.co.ukJulie shares blogs, resources and information about her work with individuals, couples and families, including her support group for women.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: counselling niche, therapist niche, private practice counselling, how to find your niche as a therapist, neurodiverse couples therapy, how to get counselling clients, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.TakeawaysIf your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.Authority isn’t about being the expert in someone’s life. It simply means being recognised for a particular area of work.Being specific helps people remember you and makes it easier for the right clients to find you.Repeating the themes you want to be known for builds recognition over time.In the episode I also suggest a few themes you could explore this month:Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.You can listen to Liezl talk about her work in Episode 76 and access her website HEREIf you’d like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creationThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

f you’re replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life.For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients.In this episode, I’m joined by Anna Bunch of Psych VA to explore how virtual assistants for therapists can help lighten that admin load.We talk about:What a virtual assistant actually does in a therapy practiceManaging client enquiries and follow upsSupport with invoicing and insurance companiesGetting set up with practice management systems such as WriteUppMaking Tax Digital and accounting software like XeroConfidentiality and GDPR when outsourcing adminHow to know when it might be time to get helpIf admin is creeping into your evenings and weekends, this conversation will help you decide what support could look like for you.About Anna: Anna Bunch is the founder of Psych VA, a UK based virtual assistant agency supporting therapists and psychologists in private practice. Her team helps with admin, inbox and diary management, invoicing, insurance work, and practice management systems, helping clinics run smoothly and sustainably. You can find Anna HERE at her website, where you can book an appointment or contact her for her time tracker tool.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: private practice support, virtual assistant for therapists, therapist work-life balance, outsourcing therapy tasks, efficient client management, therapy growth strategies, practice management systems, therapist burnout prevention, administrative support for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different:What was the campaign trying to do?Whether it "worked" - and what that even meansAnd what can we learn from it as therapists building private practicesTakeaways:Niching inevitably includes some people and excludes othersSecuring media attention and professional approval are not always the same thingStanding out may invite a critical reactionThink about how it might land with clientsA critical reaction does not automatically mean failureThis episode discusses the BACP No More Stiff Upper Lip campaign, therapy marketing, and niching in private practice.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, women over 50, mental wellbeing, BACP campaign, No More Stiff Upper Lip, mental health awareness, therapy for women, public conversation about therapy, media coverage for therapy, counselling for women

How do you move from being found online to actually being booked by the right clients?In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.We talk about why marketing for therapists often feels overwhelming, how to reduce friction on your website so enquiries come more easily, how to avoid “psychobabble” that pushes potential clients away, and how to build ethical social proof without compromising your values.By the end of the episode, you'll understand which stage of your marketing needs attention and how to move from being found to being booked in a way that feels grounded and realistic.TakeawaysMarketing moves through three stages: being found, being considered, and being booked.Visibility is often uncomfortable. Choose activities in your marketing window of toleranceClients move at different speeds. Not everyone books straight awayMake the next step clear and reassuring on your websiteAvoid psychobabble. Use the words your clients would use.Social proof can be ethical and does not have to rely on testimonialsYou can find Kat at their website: https://katlove.comIf the psychobabble section has you rethinking your website or directory profile, you can find support in Therapy Growth Group where we regularly work on profiles, niching and clear messaging so that potential clients understand exactly how you help.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: marketing for therapists, private practice growth, therapist websites, referral networks, content marketing for therapists, SEO for therapy practices, ethical marketing, client testimonials, psychobabble in therapy, visibility in marketing, awareness stage marketing, consideration stage marketing, building a client baseThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally.Clients don’t follow therapists because they’re impressed. They follow when they feel understood.TakeawaysWhy social media can feel exposing and discouraging for therapistsHow fear of judgement can make our posts sound careful or stiltedWhy tone matters just as much as languageHow small moments of appropriate self-disclosure can build connectionWhy clients often follow for a while before making contactHow consistency over time helps people decide whether they feel safe with youI also share examples from my own experience, including how story-based posts help people relate to you rather than feeling talked at.At the end of the episode, I also share four simple themes you could use for March, based on upcoming awareness days:Safety, harm, and being believedIdentity, visibility, and inclusionRest, regulation, and wellbeingCare, connection, and unseen rolesAnd a reminder that in Therapy Growth Group, we're about to embark on Find Your Focus, including the Make Your Profile Work intensive week. This will help you shape your social media and blog posts to speak to the people you most want to reach.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: social media, therapists, client engagement, authenticity, emotional connection, content ideas, March themes, overcoming challenges, building trust, managing responsesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I’m joined by Claire Hendrickson, a neurodivergent therapist who has built her private practice in a way that truly works for her.Rather than rushing, pushing, or following someone else’s formula, Claire has grown her practice at her own pace, listening to her nervous system and respecting her capacity. Over time, her steady and compassionate approach has led to a busy, sustainable practice.We talk openly about what it means to do private practice differently, especially if you’re neurodivergent, carry complex identity experiences, or feel pressure to be further ahead than you are.This conversation is for anyone who quietly worries they’re behind, doing it wrong, or taking too long.In this episode, we explore:What it looks like to build a private practice at your own paceHow working with your nervous system supports growthThe pressure therapists feel to rush or meet external expectationsNavigating recognition and visibility when you’re neurodivergentClaire also shares her experience as a member of Therapy Growth Group, and how having gentle, accessible support helped her move forward without overwhelming herself.You can find Claire via her website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This 100th episode is a pause to reflect on what happens when you keep going, even when you don’t feel ready.In conversation with Natasha, who has edited the podcast from the very beginning, I look back over how The Good Enough Counsellors podcast grew from small, tentative steps into something that now reaches therapists around the world. But more importantly, we talk about what this journey can teach us about private practice, confidence, visibility, and the legacy we leave through our work.This episode is about the power of ordinary stories, trusting that small actions add up, and recognising that the work you do as a therapist can ripple out far beyond what you see day to day. We reflect on the power of everyday people doing meaningful work, and why showing up, imperfectly, really does make a difference.In this episode, we coverWhat 100 episodes has taught me about starting before you feel readyWhy small, consistent steps matter in private practiceThe importance of letting people know how they can work with youHow sharing your voice can help build confidence and connectionLessons from guest conversations about anxiety, self doubt, and diversityWhy hearing marginalised voices matters in therapy and beyondThe idea of legacy, and how everyday work can have a wider impactHow therapists can trust that what they do really does matterMentioned in this episode:Gloriously Unready, my earlier podcast projectThe Lost Sun Society, Natasha's fiction podcastTherapy Growth Group, my membership for counsellors in private practiceSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordspodcast, therapy, growth, confidence, storytelling, community, mental health, private practice, diversity, inspirationThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists?In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it?We look at how fear of visibility, professional language, and wanting to get things “right” can influence how you post and the impact that has on making connections with clients. I also explore what clients are actually looking for when they follow therapists on social media, and why warmth and feeling understood matter far more than sounding impressive or knowledgeable.This episode lays the groundwork for the next couple of monthly social media episodes, where I’ll continue to unpack this topic and look more closely at what helps clients feel safe enough to follow you, and how trust builds over time.In this episode, I cover:Why therapists in private practice often attract other therapists on social mediaWhy this is a completely normal stageHow fear of visibility and judgement affects what we shareThe difference between therapist-facing and client-facing contentWhy clients follow therapists who help them feel understoodWhy there’s nothing “wrong” with your content - it just may not be shaped for clients yetI also share four simple, client-focused themes you can use in February to help your social media speak more directly to the general public:Talking about feelings and reaching out for support (Time to Talk Day, Children’s Mental Health Week)Love, loneliness, and the ways we connect (Valentine’s Day, Singles Awareness Day, Aromantic Spectrum Awareness Week)Identity, inclusion, and feeling safe (LGBTQ+ History Month, Stand Up to Bullying Day)Nourishing your wellbeing (Boost Your Self-Esteem Month, Eating Disorders Awareness Week)You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

January can bring a lot of pressure for counsellors and therapists, with worries about enquiries, a sense of falling behind, and rising self-criticism. This can feel even more intense for neurodivergent counsellors and those who are highly sensitive to pressure.In this episode of Good Enough Counsellors, I’m joined by Eve Menezes Cunningham to explore a kinder way of moving through January, especially for counsellors in private practice.Eve draws on therapy, yoga therapy, coaching and writing to offer a deeply compassionate, embodied approach to wellbeing. We talk about self-compassion, nervous system care, and how understanding ourselves, including neurodivergence and survival responses, can reduce shame and self-criticism.Eve shares her accessible, cat-based way of explaining polyvagal theory (purr, hiss, hide), helping counsellors notice what state they’re in and respond with kindness rather than judgement.We also explore why boundaries can feel so uncomfortable to set, particularly for people who learned early on to please others in order to feel safe, and why holding yourself with compassion after setting a boundary is just as important as the boundary itself.We finish with Eve’s gentle invitation for January: to treat yourself as you would a beloved, precious creature, with curiosity, patience and care, rather than seeing yourself as a problem to fix.In This EpisodeWhy January often feels hard for counsellors and therapistsPressure, anxiety and self-criticism in private practiceSelf-compassion and being kinder to yourselfNeurodivergence and nervous system awarenessPolyvagal theory explained through cats (purr, hiss, hide)Why boundaries feel difficult and how to support yourselfA gentle, realistic approach to January without pressureEve Menezes Cunningham is a therapist, supervisor, podcast host and former Editor-in-Chief of the Irish Journal of Counselling and Psychotherapy. She has a monthly column in Platinum and her book 365 Ways to Feel Better is widely available. You can find Eve and her resources at https://selfcarecoaching.net.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Accreditation is something many counsellors quietly wonder about, often alongside self-doubt, comparison, and pressure about where they think they should be in their career.With changes linked to the SCoPEd framework and the end of the transition period approaching, more counsellors are asking whether accreditation is worth the time, effort, and emotional energy it requires.In this episode, I take an honest and grounded look at accreditation. I talk about what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it’s the right step for you. I also explore why choosing not to become accredited can be just as valid.This episode is for counsellors who want clarity rather than pressure, and reassurance rather than rules.In this episode, I cover:What professional accreditation really means for counsellorsThe difference between being qualified and being accreditedWhy accreditation is being talked about more right nowReasons some counsellors choose to become accreditedAccreditation as a personal and professional milestoneWhat the accreditation process typically involvesCommon fears, including academic writing worries and imposter syndromeHow to decide whether accreditation is right for youWhy choosing not to become accredited is a valid optionIf you'd like to join the BACP & NCPS Accreditation Support with Good Enough Counsellors Facebook group, you can do so HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

For the final episode of the year, I’m doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I’m giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn.If you’re heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fresh to listen to over the holidays, this episode brings you a handful of surprising, creative and thought-provoking podcasts to explore.These conversations touch on inclusivity, identity, nostalgia, storytelling and creativity - all themes that matter to us as therapists. And a few of them might simply entertain you, which is just as welcome at this time of year.In this Christmas Special, you’ll hear short interviews with creators of podcasts including:Pause and Rewind - powerful origin stories from changemakers working towards a more inclusive worldRainbow Mums and Dads - life stories from people coming out later in life while navigating family, identity and changeMag Hags - a funny and fascinating dive into women’s magazines from the 70s, 80s and 90sPast Master - a creative, AI-guided, choose-your-own-adventure history gameSpooky Storytime - bedtime ghost stories for adults (yes, really!)Sonic Field - a richly told journey through the history and culture of British music festivalsIt’s a celebration of stories, voices and perspectives we often don’t get to hear - and a lovely way to end Series 3 of Good Enough Counsellors.A little festive treat for youAs mentioned in the episode, you can download your free Twixmas Treats email mini-course: five tiny tasks to help you grow your private practice. You can use it between Christmas and New Year - or save it for January if that feels kinder. Download it HEREThank you for listeningThank you so much for tuning in throughout 2025. Your messages, reviews and kind words mean more than you know. I’ll be back in the New Year with more conversations, guidance and encouragement to help you build a thriving, sustainable private practice.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: humanity, storytelling, counseling, LGBTQ+, feminism, music festivals, podcasting, empathy, inclusivity, personal narrativesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to you makes it easier to show up online, write content, and talk about your work without feeling pushy or self-focused.To round off the episode, you’ll get some January content ideas based on common themes clients are thinking about at the start of the year, including New Year reflections, self-love, relationships, and supporting parents.In this episode you’ll learn:• Why marketing often feels uncomfortable for therapists• How to shift from “selling” to “helping”• Three reflective prompts to guide your message• How your purpose can shape your January contentTo sign up for my Christmas gift of short, client-gaining strategies, click HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, mindset shift, core purpose, social media, therapy, client connection, values, marketing, January content, self-reflectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.When was the last time you tried to find a therapist?If you’ve done it recently for a friend, a family member, or even out of curiosity, you’ll know how confusing it can feel - so many names, so little guidance about who to choose.In this conversation, I'm joined by John Garewal, website designer and founder of Verum Design. John specialises in building therapist websites that don’t just look polished… they actually get found.John shares:What happened when he tried to find a therapist himself (and why it took months)Why a well-designed website can make contacting you feel emotionally safer for clientsWhether every therapist really needs a websiteWhat SEO actually means — explained without jargonWhat Google looks for when someone searches “anxiety therapist in Portsmouth”Why Google Business Profile matters more than most therapists realiseSmall changes that make a big difference to getting found locallyThe biggest website mistakes therapists make (especially on mobile)How to make your website easier to read, easier to use, and easier to act onWhy Schema, load speed and structure matter — in simple termsHow to help clients feel confident enough to make contactThe three small steps John recommends to boost visibility this monthIf you'd like to go deeper into SEO and therapist websites, John has shared a detailed training session inside Therapy Growth Group, including live examples, practical steps and Q&A.To contact John, please visit Verum DesignYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords:therapy, website design, SEO, mental health, online presence, client engagement, digital marketing, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?In this episode, I look at how AI is changing the way people search - and what you can do to stay visible as things evolve.We explore:why clients may not be clicking into directories as oftenhow AI pulls answers from websites, blogs and social mediawhat “Answer Engine Optimisation” (AEO) actually meanssimple steps therapists can take to make their content more findablequick wins for your website, from image compression to structurewhy blogging and fresh content help both SEO and AI discoverabilityhow small actions now can keep you visible even as search keeps shiftingAnd if you’d like help creating content that works for both clients and search engines, I’ve got support for you inside Therapy Growth Group. There’s training on blogging, ideas to help you get started, and regular guidance to help you build a practice that people can actually find. At the time of recording, the Black Friday offer is still available.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:content creation, frequently asked questions, conversational search, AI interaction, natural language processing, therapy directoriesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Therapy is meant to be a place of healing - but what happens when it causes harm instead?In this powerful episode, I’m joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the risk, respond to rupture, and create safer therapeutic spaces.We talk about the role of power and boundaries, why cultural misattunement often goes unacknowledged, and how shame can block honest reflection in supervision. Erin also shares their own story of being harmed in therapy and what helped them come back to the profession with compassion and clarity.Whether you’ve ever worried you might be getting it wrong - or just want to understand this issue more deeply - this conversation is for you.Takeaways:What “harm in therapy” really means - and why it’s so often missedHow boundary confusion and power imbalances can erode trustThe emotional labour of marginalised clientsWhy naming harm doesn’t make you a bad therapistHow to use supervision as a place of growth, not shamePractical steps for making your practice safer and more accountableErin Stevens (she/they) is a therapist, supervisor, writer and trainer based in West Yorkshire. Erin specialises in working with people who have been harmed in previous therapy and is passionate about raising awareness of the increased risk of harm for clients with marginalised identities. They offer therapy, consultation and training and you can visit their website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:therapy, harm, mental health, boundaries, cultural misattunement, supervision, client experience, therapist experience, power dynamics, preventionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.You’ll learnWhy AI can’t replace human connection in therapy—or your marketingWhat to do when directory profiles aren’t bringing steady enquiriesThree ways social media helps therapists (without being “an influencer”)How to show up in a way that feels safe and authentic (not oversharing)Simple December post ideas you can reuse or adapt when you’re busyHow reframing the purpose of your social media account can help make it easier for you to produce postsMentioned in this episode:Ep 24: Social Media ToolkitEp 75: Grow Your Therapy Practice by Nurturing Connection with Becky WilloughbyEp 86: Safe Self-Disclosure on Social MediaEp 89: Is Email Counselling Real Therapy with Chloe FosterYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.About this episodeIn this honest and encouraging conversation, Gemma talks about:What first drew her into counselling - and the self-doubt she had to overcome.How life experience shaped the kind of therapist she’s become.Why she offers a half-price first session and focuses on being approachable and relatable.How she maintains a steady income by combining counselling with part-time work.Her practical routine for keeping her directory profiles visible and bringing in new clients.The importance of asking for help rather than trying to do everything alone.Gemma’s story is a reminder that there isn’t just one way to build a counselling practice. You don’t need a slick website or constant social media posts - just a clear, authentic presence and the courage to keep going.You can read Gemma's profile HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it.In this episode of Good Enough Counsellors, I’m joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply reflective way of working.Chloe explains:What email counselling actually involves - the structure, boundaries, and timing that make it safe and professionalHow counsellors use their skills in written form to create depth and connectionWhy clients do want email therapy, and which groups find it especially helpful (from neurodivergent clients to parents and shift workers)Common objections therapists have — and how to address themThe risks of offering email counselling without specialist training, including contracting, secure systems, and managing risk safelyChloe also shares how her passion for accessibility and ethical practice led her to create the Professional Certificate in Email Counselling - a six-month course for qualified counsellors who want to develop these skills properly. You can access the free quiz HERE and details about Email Counselling Academy HEREIf you’ve ever wondered whether email counselling is “real therapy”, or if you’ve been curious about diversifying your practice, this episode offers reassurance, insight, and inspiration. Key Quotes“Email counselling isn’t just typing back and forth - it’s a structured, therapeutic exchange with clear boundaries.”“Clients often go deeper through writing because they have time to reflect and choose their words.”“The more accessible therapy becomes, the more people we can reach.”Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsemail counselling, email therapy, online counselling training, therapist objections, benefits of email counselling, risks of email therapy, Chloe Foster, Email Counselling Academy, counsellor professional developmentThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you ever feel like running your private practice is a bit of a roller coaster?One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.There’s no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to make marketing a habit, manage your expectations, and measure success by your effort, not just your client numbers.You’ll learn:Why quick bursts of marketing lead to “feast or famine” cyclesHow to stay consistent when you’re busy with clientsThe mindset that helps you cope with slow progressSimple, realistic marketing habits that keep clients comingWhy your steady visibility builds trust and referrals over timeIf you're fed up with worrying where your next client is coming from, listen to this episode to help you resolve the roller coaster ride.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsprivate practice, marketing, client acquisition, mental resilience, sustainable growth, consistency, expectations, community support, content strategy, therapy growthThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where identity is constantly questioned. From internalised racism to the pressure to choose a side, and the emotional exhaustion of navigating a world full of assumptions - this episode explores what therapists need to know, and how we can show up with cultural humility, not just competence.Whether you’ve worked with mixed-race clients or not, this episode will leave you rethinking what it means to see someone in therapy.We discuss:Why many mixed-race clients feel unseen in therapyThe emotional toll of being constantly asked, “What are you?”Internalised racism and dissociation as survival strategiesThe difference between cultural competence and cultural humilityHow to create safer therapeutic spaces for clients of mixed heritageYvon’s upcoming conference on therapy with mixed and multiracial clientsNoteDespite heroic efforts by our sound editor, some of the audio is patchy so this episode is best listened to when it's quiet, or preferably with headphonesConference Info: Dr. Yvon Guest is hosting a one-day online conference, Working with Mixed and Multiracial Clients in Therapy, on 28th November 2025 via OnlineventsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords multiracial therapy, identity, race, mixed race, therapy, mental health, racism, intersectionality, gender, mixed race, cultural humility, LGBTQThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I share some of my own experiences - from being terrified teaching peers for the first time, to hitting “publish” on a podcast that felt very personal - and how honesty often builds more connection than hiding ever did.We’ll cover:Why therapists fear self-disclosure (and why it feels “wrong”)The difference between professional, personal, and private disclosureA simple checklist to help you decide what’s safe to shareHow small glimpses of your real life make you more relatable to clientsPost ideas for November where you can test safe self-disclosureClients don’t need us to be perfect - they need us to be human. And with a thoughtful approach, you can use self-disclosure on social media to build trust and show people you’re someone they can talk to.If you’d like support in working out what to post and how to share safely, you’ll find plenty of encouragement and practical help inside Therapy Growth Group🎧 Listen now to find out how to be real, stay boundaried, and grow your private practice without oversharing.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good therapist.If you’ve ever wondered whether being neurodivergent might hold you back in private practice - or you’re just trying to work out how to make it all fit - this is a lovely episode to remind you that there is a way forward, and it doesn’t have to look like anyone else’s.In this episodeHow Kroy’s autism diagnosis shaped his journey into private practiceWhy he stopped trying to sound like everyone else in his profileThe moment his niche found himRejection sensitivity, endings and learning to let clients goSmall but powerful ways he adapts his therapy room for ND clientsWhat he’d say to anyone doubting if they’re “too different” to do this workTo find out more about Kroy, visit his website HERELike Kroy, I've found that neurodivergent people are drawn to work with me - so I aim to make Therapy Growth Group supportive for people who feel overwhelmed and aren't sure where to start. There's a clear plan to follow (so you don't have to figure it out yourself), regular live calls and body doubling sessions where you can work alongside others - even if you don't feel "ready'.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

** NOW WITH THE CORRECT AUDIO**If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares her own story of how her niche “found her,” explains why expertise grows through focus and experience, and offers gentle encouragement for anyone feeling “too ordinary” to stand out.You’ll hear:Why “I need to be an expert first” is one of the biggest myths about nichingHow your interests, life experience, and placement clients can guide youWhy clients are drawn to clarity, not to people who try to do everythingHow a niche helps you naturally build expertise over timePlus: Josephine shares details of her October workshops in Therapy Growth Group, where she’ll be helping therapists explore and refine their niches, and a free handout to test whether your niche idea is viable.Download the Niche Selection Scoring Sheet HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsmarketing, therapists, niche, imposter syndrome, expertise, private practice, client attraction, lived experience, personal growth, Therapy Growth Group

What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks?In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matters for all of us.We talk about:what epistemic injustice is — and how it can show up in therapythe impact of therapist assumptions around diagnosis and identityhow to co-create therapy with clients who experience themselves as having multiple parts (sometimes diagnosed as Dissociative Identity Disorder)the fear therapists can feel about “getting it wrong”and how to begin doing the work without retreating into guilt or defensivenessNicola also shares reflections from her upcoming book around co-producing knowledge in pluralistic therapy, and invites us to consider what it means to work with clients — not over them.This is a rich and thought-provoking conversation about power, trust, and staying open to what clients know about themselves.You can reach Nicola via her website HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling people clearly what we offer.You’ll learn why this “sales post” mistake is so common, how to reframe it as an act of service, and simple ways to make it a regular part of your marketing.And at the end of the episode, you'll hear about October awareness dates that you can use for creating posts that get enquiries.Takeaways:The question my coach asked that stopped me in my tracksWhy therapists often avoid posting about their servicesHow new followers see you differently from long-term onesA simple way to batch and schedule posts that bring enquiriesOctober themes and awareness days you can use for inspirationIf you’d like more support with your marketing, come and join me in Therapy Growth Group, where we’re starting the next round of my 12 Action Steps to Attract New Clients. These are simple, 15-minute weekly actions designed to help you build your practice without overwhelm.Inside the group, you’ll also get:Live weekly coaching callsA supportive therapist communityA full list of social media ideas for every day of the monthSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins.We explore the real risks of re-traumatising clients, what makes trauma therapy different from general talking therapy, and how therapists can protect their own well-being when doing such emotionally intense work.What we cover in this episode:Why traditional talking therapy isn't always enough for traumaThe most common misconceptions therapists have about trauma workWhat to do when your clients don't seem to be improvingHow to build safety before trauma processingHow trauma lives in the nervous system - and why that mattersSelf-care strategies for trauma therapistsIf you've ever felt unsure about working with trauma - or worried you're not doing it "right - this episode is here to reassure and resource you. Maaike speaks with such compassion and her insights are grounded in both expertise and lived experience.Maaike is an experienced trauma therapist, supervisor and trainer. She runs the Beech Trauma Academy where she teaches her Therapeutic Safety and Trauma foundation diploma. Learn more HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients?In this episode of Good Enough Counsellors, I’m joined by Samantha Lee, counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and built a successful private practice by showing up authentically – both with clients and on social media.We talk about:Why the idea of the “perfect therapist” is a damaging myth – and how embracing your humanity makes you more relatable.How to use social media as a therapist without being boring or “too professional.” Sam explains how sharing her poetry grew her following and helped clients feel safe.Inner child work for therapists and clients – why it’s powerful, and how it helps us understand our reactions and build resilience.What private practice success really looks like. Sam explains why you don’t have to see 20+ clients a week to be a successful counsellor, and how to pace yourself without burning out.Self-care for therapists – including practical ways Sam looked after herself while managing family life, grief, and building her practice.Sam’s story is a reminder that you don’t need to be perfect to be a good therapist. By being open and authentic, you can build deeper client relationships, attract followers who resonate with you, and create a private practice that works for your life.Find Samantha HERE on Facebook, and for her course and further details, HERE on her website.If this conversation has resonated with you, please share it with another therapist or leave a review on your podcast app - it helps more therapists find Good Enough CounsellorsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.Takeaways:Why past challenges can become a source of strength in your businessHow to reconnect with the deeper reasons you became a counsellorPractical ways to keep yourself motivated when marketing feels slow to workThe role of community and support in sustaining your energy and confidenceWhether you’re just starting out or you’ve hit a quiet patch, this episode will help you find your footing again and remind you why your work matters - both to your clients and to you.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comcounselling, practice development, challenges, resilience, motivation, support, private practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and believing she’d never be “professional enough,” private practice felt out of reach.In this episode, she shares how, despite years of self-doubt, she slowly built her confidence - and her private practice. From that first directory profile that didn’t sound like her, to embracing her authentic self (complete with pink hair and DMs), Fi’s story is an honest and encouraging look at what it really takes to succeed.We talk about:How Fi shifted from “I can’t do this” to running a thriving practiceWhy making her profile sound like her changed everythingThe importance of authenticity in therapy marketingOvercoming the fear of charging clients and raising feesBalancing a busy client load and recognising personal limitsPractical marketing steps Fi used to get clients (and what she avoids!)How running a low-cost community project keeps her groundedIf you’ve ever thought, “I’m not good enough to make this work,” this conversation is for you.Find Fi at her website or her Facebook pageSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.Takeaways:Why community is one of the most powerful ways to attract therapy clientsHow giving (not numbers) is the heart of community-buildingThe mindset shift that helps you get past the “cringe factor” of sharing your workWhy showing your real, imperfect self builds trust and connectionHow engaging with others (even in small ways) helps grow your reachThe importance of not broadcasting, but building relationships onlinePost ideas for September 2025September Awareness Days:World Suicide Prevention Day – Wednesday, 10th September 2025National Inclusion Week – Monday, 15th to Sunday, 21st September 2025Buy a Book Day – Sunday, 7th September 2025Live Creative Day & Colouring Day – Sunday, 14th September 2025World Gratitude Day – Sunday, 21st September 2025Fight Procrastination Day – Saturday, 6th September 2025Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What happens when a CBT therapist with ADHD decides to rewrite the rules on mindfulness? In this episode, I’m joined by Liezl Laidlaw of Rewire Therapy — a therapist who combines mindfulness, CBT and personal insight to support ADHD clients in ways that actually work.We talk honestly about how traditional approaches can fall short, and how small shifts in language, structure and permission can make a huge difference.Whether you’re a therapist who works with ADHD clients, or someone who struggles to make mindfulness or CBT work for you — this episode is packed with ideas to explore.Takeaways:Why traditional mindfulness often fails ADHD clients — and how to adapt itHow CBT can be made more ADHD-friendly (and why “homework” might be a trigger)The power of curiosity and play in therapeutic work with neurodivergent clientsHow to gently bring mindfulness into therapy — even with resistant clientsWhy therapists might benefit from mindfulness themselves, especially between sessionsConnect with Liezl and find out about her course at Rewire TherapySetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:ADHD, CBT, mindfulness, neurodivergence, therapy, self-compassion, private practice, mental health, therapy growth, menopause, emotional well-being, neurodivergent therapists, neurodivergent clientsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care.Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic, and energetic approaches shape her sessions, and why her therapy space plays such a key role. She also reflects on slowing down in the second half of life to avoid burnout and stay true to her values.Takeaways:How Becky built a thriving private practice without hard sales tacticsThe power of nurturing relationships and community connectionsUsing social media for genuine connection, not constant sellingWhy having a warm, welcoming therapy space makes such a differenceInsight into Becky’s court-appointed work with children and families during divorceHow creative, somatic, and energetic approaches support deeper therapeutic workThe role of sensory elements, like touch and environment, in helping clients feel safeWhy word of mouth and a good website are still Becky’s strongest referral sourcesThe value of slowing down in the second half of life to avoid burnoutSimple tips for becoming more visible as a therapist in a way that feels authenticIf you're looking for a gentle approach to build your private practice - rather than chasing algorithms - this episode is for you.Find Becky here: Willow Therapy Tring and on Facebook and InstagramSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:private practice, counselling, aromatherapy, somatic therapy, social media, therapy space, client empowerment, self-care, personal growth, authenticity, slow living, family therapy, child therapy, therapist advice, burnout prevention, therapy practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.