Hasbro x Patrick O'Rourke: Magic in Marketing

This week’s featured guest is Patrick O'Rourke, senior brand manager at Hasbro. A lifelong fan of gaming, toys and collectibles, Patrick seemed destined to join the Hasbro team from an early age. But this hero’s journey was a bit more complicated than that. From graphic design to social media to Dungeons & Dragons to brand managing, Patrick has built a career on finding the fun in whatever he does. In this episode, Patrick shares his expert insight on how to effectively market to diverse target audiences. He also teaches us why positive word of mouth should be a priority in every business and how to magically get more of it. You won’t want to miss this Critical Hit!Guest Bio:After studying graphic design and creative advertising in school, Patrick began taking on social media at various startups. Meanwhile, the native Chicagoan pursued his love of comedy and D&D through a gaming podcast that eventually led to his own production company. It was at this point that he attracted the attention of gaming industry giant Hasbro and joined the team. Today, when Patrick isn’t building welcoming communities for Hasbro’s customers he can be found hosting Kickstarters for nostalgic board games or playing guitar and singing sad lyrics to his favorite pop punk songs. Key Takeaways:We learn that a brand is not what you say, it’s what you do.  Patrick shares his insight into building worlds for customers that are welcoming and magical. We discuss following what you’re most passionate about and creating what you wish you could see in the world. Want to propel word of mouth marketing? Patrick shares his strategy.We explore what it means to be a marketer in today’s digital world.