Have agencies listened too well to the "be strategic" mantra?

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns. They ask whether some agencies are overemphasizing strategy at the expense of implementation. They note that clients say they want their agencies to think strategically, but they also balk at explicit costs for strategic planning. They maintain that agencies should incorporate strategy into their overall services without explicitly charging for it, and emphasize the need for balance between strategic planning and practical execution. Chip and Gini also discuss proper pricing strategies, ensuring clients receive value without feeling nickel-and-dimed. The conversation highlights the necessity of delivering workable strategies tailored to client needs and the importance of understanding costs and pricing based on agency specifics.