Having a Customer-Led, Behavior Based Approach | Joe Moriarty | Modern Mammals

Joe Moriarty previously worked in technology investing in Austin, San Francisco, and New York prior to creating Modern Mammals. He has experience with both fundraising and buying other businesses, and spends time helping other founders now as well. He's from a town near Rochester NY, studied economics at the University of Chicago and did his MBA at Harvard Business School. In This Conversation We Discuss: [00:00] Intro[01:10] Where the idea Modern Mammals came from[02:19] Why there are no shampoo/conditioner replacements[03:07] The hoops that Modern Mammals had to jump[04:01] How long from conception to production?[05:13] Going to market in the pandemic[06:22] Modern Mammals’ go-to-market plan[07:42] Influencer-led vs customer-led[08:52] The customer’s obsession with Modern Mammals[10:54] Sponsor: Electric Eye electriceye.io[11:14] Sponsor: Mesa apps.shopify.com/mesa[12:02] Sponsor: Rewind rewind.com/honestecommerce[12:33] Sponsor: Klaviyo klaviyo.com/honest[13:20] A specific problem for a specific customer[14:47] Creating a flywheel of social proof[15:57] Making the brand better through feedback[17:30] Working on “Joe’s List”[19:16] Where to find Modern MammalsResources:Subscribe to Honest Ecommerce on YoutubeA great alternative to shampoo designed for guys modernmammals.comConnect with Joe linkedin.com/in/joe-moriartyScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!