Having Strategy, Tactics, and Timing Come Together | Chris Boyd | Monday Gin

Chris has spent the last 21 years passionately creating high-impact wins for organizations that improve lives across a broad set of industries (Pharma, Biotech, Hospitality, Live Event, Mgmt Consulting, and Consumer Packaged Goods). The common threads from his deep experience includes transforming complex problems into tangible plans and deliverables, building effective teams that execute at a high level, and creating products / services that make a difference. Chris is fully dedicated to realizing the mission and vision of Monday: Monday Boilerplate. Founded in 2019 by six San Diego based entrepreneurs and friends, Monday was created to serve people proper adult beverages without the alcohol. Their flagship products are Monday Gin - a London Dry, juniper forward spirit and Monday Whiskey - an American style spirit created by an award winning Bourbon maker. Monday’s spirits provide the look, feel, and most importantly - taste - of a top-shelf cocktail minus the alcohol many are increasingly trying to avoid. Monday’s spirits are not only alcohol-free, but support a wide variety of healthy lifestyles with its zero-calorie, no carbs, 0 sugar, Vegan, gluten-free, and Big-8 allergen-free profile. Monday’s spirits were created with the mindset that products should delight, not displease - made for those who want an adult beverage experience with zero downside. Monday pleases your palate and squashes social stressors, even on a Monday. It’s the option to enjoy when you want to take on life how you see fit, with no barriers and no excuses. In This Conversation We Discuss: (50 Characters)[00:00] Intro[01:18] What are Monday’s products[03:08] Why Chris went non-alcoholic[04:23] The start of founding Monday[05:45] Executing on the idea[07:32] The adventure of the first 85 phone calls[08:57] Forming a “super team of founders”[09:50] Formulating and tasting the first batch[10:38] Proving the concept through crowdfunding[11:43] Launching in the midst of the pandemic[13:31] Idea to taste test to final formula[14:31] Sponsor: Electric Eye electriceye.io[14:51] Sponsor: Mesa apps.shopify.com/mesa[15:40] Sponsor: Loop loopreturns.com/honest[16:33] Sponsor: Klaviyo klaviyo.com/honest[17:20] Customer acquisition after Kickstarter[18:31] Did Monday get labeled as a “vice product”?[20:24] The experience of working with 6 co-founders[24:16] Ecom is fraught with challenges[26:24] Where to find Monday’s productsResources:Subscribe to Honest Ecommerce on YoutubeA great foundation to a highly flavorful cocktail alternative drinkmonday.coConnect with Chris linkedin.com/in/christopherlboydScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaTransform your returns into exchanges loopreturns.com/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!