Hayley Whitfield of Wolfpack NYC Creates Luxury Dog Apparel

On this episode we get into the details of how to create a dog accessories brand - from coming up with a concept and identifying your customer, to finding manufacturers and wholesale accounts. At a startup you have to wear many hats, so listen to find out how this entrepreneur handles it all. Wolfpack NYC was founded by Australian native Hayley Whitfield and was fueled by her desire to create a beautiful winter coat for her mini-poodle Rosa. Hayley is currently based in New York City. For show notes: http://wearwagrepeat.com/podcast-episode-12