He Built a $100M Wellness Empire — Then Almost Lost Everything by Doing Nothing

What happens when you spend a decade building one of the world's biggest wellness brands, sell it for life-changing money — and then stop? For Radek, the answer was a slow unravelling. In this candid and wide-ranging conversation, Azra sits down with Radek — the force behind Swisse, Australia's legendary supplement giant that grew from $10M to $700M in revenue — to unpack what it really takes to live well for longer. From the neuroscience of purpose to the dark side of wearables, the myth of work-life balance, and why your wearable might actually be hurting your sleep, this episode is a masterclass in longevity thinking from someone who's lived it from every angle. Key Moments & Timestamps [00:00] Welcome & introduction — Radek's career and building Swisse [01:53] Does the wellness industry teach people to buy health instead of build it? [02:12] What Radek discovered when he stopped working — and why doing nothing almost broke him [06:12] Growing up with the "godfather of functional medicine" as your dad — and still falling into bad habits [08:26] AI, ChatGPT, and why human connection is under threat [12:14] Is wellness evidence-based, or is it brilliant storytelling? [17:59] The nervous system blind spot — why the industry is too obsessed with nutrition [20:22] Continuous glucose monitors, gnocchi, and listening to your own body [21:24] Wearables: life-changing data tool or anxiety machine? [27:26] Can extreme business success be anti-longevity? [28:02] Why building a business requires the same commitment as training for the Olympics [33:20] What wellness founders keep getting wrong about human behaviour change [34:10] How Radek scaled Swisse from $10M to $700M — and what he does differently now [38:39] Why culture is the number one business priority — and Swisse still wins awards 10 years after Radek left [43:50] Is the wellness industry over-complicating things? The case for keeping it simple [46:37] The global longevity market — what percentage is genuinely transformational? [47:19] The truth about supplement quality, TGA regulation, and what to look for on a label [51:39] Biohacking fads Radek has seen come and go (including one truly memorable one involving urine) [53:54] Will longevity be won by technology, biology, or culture? [56:09] What Radek would do differently if launching Swisse in 2026 [57:15] Final question: What does it mean to live well longer? CONNECT WITH RADEK SALI LinkedIn: Radek Sali | LinkedIn Instagram: Radek Sali (@radeksali) HELP US SPREAD THE WORD! If you found this conversation valuable, interesting or inspiring I'd love you to share the pod and leave a review! Great reviews will help me to continue to bring you interviews with experts in longevity, and health and wellness. I would be so grateful if you could take a few minutes to submit a review on the podcast platform you listen from. WANT TO LEARN MORE? If you're keen to get started on your biohacking journey to optimise your health and live well longer please join me on my socials:  Instagram: https://www.instagram.com/biohackher_official Facebook: https://m.facebook.com/people/Biohackher  Website: www.biohack-her.com  YouTube: https://www.youtube.com/@biohackherpodcast