He Built a Business Around His Weaknesses — and It Worked

He Started a Media Company with Zero Experience — and Is Already Crushing ItMeet Luke Citarelli, the 21-year-old founder of Citarelli Media Co., a fast-growing social media and advertising agency helping businesses scale through strategic content, lead generation, and ads that actually convert.Luke’s story is pure entrepreneurial grit. With no videography or editing background, he built his company by focusing on what he does best — sales, networking, and creating genuine relationships — and surrounding himself with a team that fills the gaps. His philosophy is simple: you don’t need to know everything; you just need to know people who do.In our conversation, Luke shares how he went from running a landscaping business in high school to becoming a professional pickleball player and now a media company owner. We talk about:Why most businesses fail at social media (and how consistency and discipline fix it)How to turn ad spend into a predictable ROI machineThe mindset shift from “spending” to “investing” in marketingWhy building relationships beats chasing transactions every timeLuke embodies the next generation of business owners — hungry, strategic, and focused on helping others grow while scaling his own success.🎙️ Watch the full episode of New York’s Business Podcast with Luke Citarelli of Citarelli Media Co.#NewYorksBusinessPodcast #EntrepreneurMindset #SocialMediaStrategy #BusinessGrowth #AdvertisingTips #CitarelliMediaCo #LongIslandBusiness #MarketingStrategy #BusinessPodcast #Entrepreneurship