He Chose the Hard Thing. Twice.

On this episode of ChaiNet, we sit down with Ayush Aggarwal, founder of Rasayanam.First, he left a stable finance career in Canada with no plan. Then, after building a brand with over 20 lakh customers, he tore it down and rebuilt it as a science-backed nutraceutical brand.We talk about why he left Canada, what the first day in his basement looked like, why he keeps saying no to funding, and one decision he wishes he could unmake.If you’re sitting on a decision you’ve been avoiding, this one’s for you.Listen to Ayush Aggarwal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com