EPISODE · Nov 7, 2025 · 35 MIN
He Gave Up Luxury Cars to Change His Community: The Urban Burger Story
from Let’s Talk About It · host Jimmy Joseph
Send us a textFrom a simple investment to a community movement, this is the story of Urban Burger.In this episode of Let’s Talk About It, Jimmy Mortgage sits down with Rico, the owner of Urban Burger in Cranford, NJ, the town’s only Black-owned restaurant.We dive into:✅ How Rico and his wife turned an investment into a passion-driven business✅ The sacrifices and pivots that led to long-term success✅ Why their food truck makes MORE money than their brick-and-mortar✅ The power of community, culture, and mentorship in entrepreneurship✅ Lessons every business owner can apply about branding, marketing, and multiple income streamsUrban Burger isn’t just serving up fries and burgers, they’re building culture, community, and generational wealth.If you’re an entrepreneur, foodie, or dreamer looking for inspiration, this episode is for you!Don’t forget to like, comment, and subscribe for more conversations with business owners making an impact.Goosehead Insurance - Servicing clients all across New JerseyReal Estate Title - Servicing clients all across the state of New JerseyMolson Law LLC - Servicing clients all across New JerseySeal Power - Home comfort and energy efficiency solutions (Energy Star Sustained Excellence Award winner, featured on Good Morning America, The New York Times, and World News) - Visit http://CIELPOWER.com
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He Gave Up Luxury Cars to Change His Community: The Urban Burger Story
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