He Joined Our Gym... Then Bought It (Steven Cooley)

If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms.A true full-circle moment.00:00 – Introduction and how we first met00:28 – Starting 2327 Boot Camp in Kurri Kurri00:58 – Imposter syndrome and filling big shoes01:28 – Our friendship and journey together02:26 – UFC, life, and personal milestones03:26 – The rise of boot camps and group fitness04:20 – Steve's weight loss transformation07:30 – Getting started in fitness08:53 – Motivation and support from his partner10:12 – His complete weight loss timeline12:26 – Why people connected with our story13:11 – Overcoming imposter syndrome and finding your own style26:31 – Early coaching challenges and difficult members33:19 – Business mistakes we'll never forget19:53 – Communication, leadership and managing emotions13:13 – Building a loyal team and great culture33:13 – Why culture always wins19:53 – The value of long-term staff53:13 – Creating a strong core team26:33 – Steve's journey from coach to business owner33:13 – Starting Fitness Business Consulting19:53 – Selling our gyms and starting something new26:33 – Balancing multiple businessesPleas subscribe