Fitness Business Consulting

If you want to scale your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure.We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign.00:00 Why your pre-sale matters00:29 Two studio owners with very different pre-sale results00:54 Why marketing and paid ads need to start before you open01:24 The “build it and they will come” mistake02:19 Why most studios struggle with pre-sales03:18 Building a strategic pre-sale plan04:16 Leveraging organic content before opening05:16 Documenting the journey and building anticipation07:34 Budgeting for marketing vs equipment10:56 Creating great content with minimal equipment13:39 Structuring a successful pre-sale campaign14:09 The three stages: foundation, build and escalation17:00 Using scarcity and urgency to drive sign-ups18:23 Handling delays and soft openings22:00 Creating a seamless sign-up process23:53 Using referrals during your pre-sale25:13 Key pre-sale tactics and final takeawaysPlease subscribe for more strategies to help you grow a more profitable fitness business.

If you want to scale your gym or studio, book a call directly with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, Jayme Richardson breaks down 6 simple strategies gym and studio owners can use to generate cash quickly.From increasing prices and reactivating old leads to improving class profitability and selling to your existing members, these are practical strategies you can implement immediately to improve cash flow and increase revenue.00:00 Introduction to quick cash strategies for gyms and studios01:51 Asking loyal clients to pay memberships upfront03:47 Reactivating your database of ex-members and old leads07:57 Using Instagram DMs to follow up with inquiries09:52 Cutting low-attendance classes to improve profitability15:08 Pre-selling merchandise and supplements to generate immediate cash17:03 Increasing your prices to boost recurring revenue20:49 Running internal challenges to generate excitement and cash23:11 Summary and final thoughtsPlease subscribe for more practical strategies to help you grow a more profitable fitness business.

Click below to add 100 clients to your studio:https://fitnessbusinessconsulting.io/businessbrainstorm1Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training.We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way.00:00 Pete's starting point and early challenges03:21 Meeting Tessa and the idea of opening their own studio06:37 Leaving Vision and starting their own gym09:58 The evolution of pricing and service offerings13:14 Mentorship and learning from others16:07 Managing growth, staff and operational challenges19:05 The power of sales and high-ticket programs20:00 Scaling through ads and client acquisition20:57 Relationship-based sales and client loyalty21:54 The shift to semi-private training22:53 Pricing semi-private and personal training23:53 Tracking client progress and results24:50 Building better sales systems and processes25:48 Overcoming setbacks and staying motivated26:47 Balancing family life and business28:13 Future growth and expansion plans29:10 How the fitness industry has changed30:04 The importance of genuinely loving fitness30:57 Advice for aspiring gym owners and trainers31:54 Pete's final thoughts and key takeawaysPlease subscribe for more conversations with successful fitness business owners.

If you want help growing your gym or studio, book a complimentary Business Brainstorm with Jayme below.🔗 https://fitnessbusinessconsulting.io/businessbrainstorm1In this episode, we break down Client Finance Acquisition and how fitness studio owners can use it to grow profitably without cash flow becoming the bottleneck.Timestamps00:00 Introduction to Profitable Client Acquisition02:04 How This Concept Transformed Our Business04:00 Real Examples of Marketing Spend & Client Acquisition05:55 Pricing Strategies to Fund Your Marketing06:24 Why Front-End Offers Work So Well07:48 Comparing Fitness Studios to Online Coaching08:45 The Math Behind Profitable Marketing09:10 Eliminating Cash Flow Bottlenecks11:04 Optimising Your Offer Pricing12:03 Final ThoughtsIf you found this episode valuable, please Like, Subscribe & Share.

If you want to grow your studio book a call with Jayme belowhttps://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down the eight most effective lead generation strategies for gym and studio owners, ranking them from least to most effective based on real-world results and experience. Discover how to optimize your marketing efforts for 2026 and beyond.00:00Introduction to Lead Generation Strategies00:29The Worst: Affiliates and Partnerships02:20Ranking and Overview of Strategies04:42Why Affiliates and Partnerships Fail06:36Cold Outreach: Effort vs Results08:55Staff as Lead Generators12:36The Role of Agencies in Lead Generation18:52Content Marketing: Nurturing Leads27:06Warm Outreach and Re-engagement29:57Referrals and Their Power33:13Paid Ads: The Most Scalable Strategy36:00Summary and Final TipsPlease subscribe

If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below:https://fitnessbusinessconsulting.io/businessbrainstorm1Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms.A true full-circle moment.00:00 – Introduction and how we first met00:28 – Starting 2327 Boot Camp in Kurri Kurri00:58 – Imposter syndrome and filling big shoes01:28 – Our friendship and journey together02:26 – UFC, life, and personal milestones03:26 – The rise of boot camps and group fitness04:20 – Steve's weight loss transformation07:30 – Getting started in fitness08:53 – Motivation and support from his partner10:12 – His complete weight loss timeline12:26 – Why people connected with our story13:11 – Overcoming imposter syndrome and finding your own style26:31 – Early coaching challenges and difficult members33:19 – Business mistakes we'll never forget19:53 – Communication, leadership and managing emotions13:13 – Building a loyal team and great culture33:13 – Why culture always wins19:53 – The value of long-term staff53:13 – Creating a strong core team26:33 – Steve's journey from coach to business owner33:13 – Starting Fitness Business Consulting19:53 – Selling our gyms and starting something new26:33 – Balancing multiple businessesPleas subscribe

If you want to grow your studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Scott shares his 30-year journey in the fitness industry, including lessons learned from opening studios, franchising, and expanding into the US market. He offers practical insights on location selection, business models, and building a community-driven fitness brand.00:00Introduction and Scott's Background in Fitness02:16The Importance of Location and Lease Planning03:11Scott's Journey from Corporate to Entrepreneur04:07Early Career and Mentors in Fitness05:07Reflections on Corporate Life and Motivation06:36Transition from Corporate to Fitness Business07:52Lessons from Vision Franchise Experience08:48Managing Large-Scale Gyms and Operations13:34Core Values and Growth as a Driver14:54Opening a Medium-Sized Gym with Family22:12Overcapitalization and Business Challenges23:34Lessons from Business Failures and Comebacks24:33Transition to Pilates and Wellness Focus25:56Entrepreneurial Spirit and Business Philosophy29:49The In Life Model and Franchise Support37:45US Market Entry and Differences from Australia40:05Opportunities and Challenges in the US44:22Location Selection and the 14-Point Checklist55:59Creating a Welcoming Studio Environment56:58Final Thoughts and Lessons LearnedPlease subscribe

Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00The Journey of an Industry Veteran07:52Empowering Women Over 4015:36Building a Community for the Underserved21:55Transformative Fitness: Beyond Weight Loss26:50Dance Fitness: A Unique Approach30:03Targeting the Over 40 Demographic33:50The Importance of Female-Only Spaces38:04Understanding OzActive and Its Role43:52Advocating for Preventative Health in Fitness49:54The Future of Fitness Education and RegulationPlease Subscribe

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events. Chapters00:00 From Garage to Commercial Facility: The Journey Begins11:27 Transitioning from One-on-One to Group Training17:38 The Power of Pre-Sales and Marketing Strategies23:43 Navigating Relationships and Business Dynamics24:11 Transitioning from Personal Training to Group Programs25:10 Hiring and Managing Trainers27:29 Creating a Welcoming Gym Environment28:26 The Impact of Parenthood on Business30:18 Balancing Work and Family Life32:11 Community Engagement through Fundraising Events34:03 The Power of Trivia Nights for Community Building39:35 Leveraging Local Connections for Charitable Causes43:50 Future Plans and New VenturesPlease subscribe

If you want to scale your gym/studio you can book a call with Jayme belowhttps://fitnessbusinessconsulting.io/dfybc In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses.00:00Ranking Fitness Business Models10:02Evaluating Business Books for Gym Owners19:55Lead Generation Strategies for Fitness Professionals23:54The Balance of Marketing Strategies26:40Referrals vs. Community Events28:25The Power of Paid Ads32:22Retention Strategies for Gym Owners41:56Essential Traits for Fitness ProfessionalsPlease Subscribe

if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industryChapters00:00 The Genesis of Bump HQ02:57 Understanding the Unique Needs of Mums06:07 The Importance of Specialized Training08:54 Building Relationships with Health Professionals12:00 Franchising: Growth and Challenges14:54 Finding the Right Franchisees17:58 The Future of Bump HQ24:33 Understanding Franchisee Profiles27:55 The Importance of Owner-Operators30:07 Balancing Brand Consistency and Local Personality31:58 Identifying Ideal Locations for Expansion34:44 The Hustle Behind Franchise Success38:14 Building Community Among Mothers41:13 Expanding Beyond Prenatal Fitness45:02 Strategic Growth and Future PlansSubscribe

If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme herehttps://fitnessbusinessconsulting.io/dfybcEnjoy the episode.Please like, subscribe, and share with another studio owner who would find this valuable.

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneursChapters00:00 The Journey to CrossFit SFS03:03 The Evolution of CrossFit in Australia05:53 The CrossFit Affiliate Experience09:00 The Importance of Coaching and Community12:01 Overcoming Challenges in the Fitness Industry14:58 The Resilience of CrossFit Owners17:52 Personal Transformation Through CrossFit20:47 Building a Successful Fitness Business23:39 The Future of CrossFit and Functional Fitness25:30 Improving Service and Customer Commitment28:40 The Importance of Owner Involvement30:52 CrossFit vs. Hirox: Complementary Competitors32:53 The Role of an MC in Fitness Events35:41 The Rise of Running Clubs and Community Fitness39:45 Organizing Fitness Events: Behind the Scenes45:01 The Future of CrossFit and Its CommunityPlease subscribeClick here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc Jayme

If you want to help scaling your studio you can book a call with Jayme here https://fitnessbusinessconsulting.io/dfybc Chapters00:00 Building a Passion for Wellness and Fitness02:57 The Journey into Franchising05:50 Navigating Studio Acquisitions09:08 Understanding Business Models in Fitness11:57 The Dynamics of Membership and Community14:53 The Evolution of Yoga and Pilates18:10 Franchising Insights and Challenges25:22 Regional Opportunities in Fitness Business31:59 Franchisee Selection and Community Engagement39:33 Strategic Expansion and Market Analysis46:24 The Importance of Local Ownership in Fitness50:10 Building Community Through FitnessPlease Subscribe

If you want to grow your fitness studio you can click here https://fitnessbusinessconsulting.io/dfybc Sandor Earl shares his journey from aspiring NRL player to successful entrepreneur, highlighting lessons on resilience, leadership, environment, and mindset. Discover how self-belief, character, and environment shape high achievers and how these principles can be applied to personal and professional growth.00:00The Journey to Becoming an NRL Player18:20Overcoming Adversity and Embracing Failure24:11Taking Responsibility and Moving Forward27:53Navigating Insecurities and Accountability30:07The Importance of Environment and Relationships32:01Leadership Styles and Influences34:50Building Respect and High-Performance Culture37:47Character Over Skill in Team Dynamics40:29Personal Accountability and Leadership in Adversity43:42Transitioning from Sports to Corporate Leadership46:29The Synergy of Management and Leadership49:43The Struggles of Being a Boss vs. a Leader51:42Future Aspirations in Fitness and WellnessPlease Subscribe

If you want to grow your gym or fitness studio you can click here and book a call with Jayme https://fitnessbusinessconsulting.io/dfybc Gerard shares his journey from skepticism to success in organic marketing, affiliate marketing, and paid ads, revealing tactical strategies to grow and monetize social media audiences effectively.00:00The Journey to 600,000 Followers08:52Transitioning to Fitness Business12:29The Impact of Mentorship16:36Overcoming Challenges and Burnout19:00Going Viral and Rapid Growth24:02The Power of Consistency26:48Navigating Paid AdvertisingPlease subscribe

If you would like to learn more about our how we grow studios you can book a call here https://fitnessbusinessconsulting.io/dfybc Jayme Richardson breaks down the exact sales call framework FBC's team has used to sell over 11,000 memberships for fitness studios across the USA, Australia, Canada, and New Zealand. From the opening connection phase through to closing, the right questions to ask, and how to handle prospects who ramble, stall, or ghost. If you're a gym or studio owner running sales calls in-house, this episode will change how your team operates.

If you want to learn moer about our services you can book here https://fitnessbusinessconsulting.io/dfybc In this episode, Jayme Richardson and Daniel Pardo share their journeys from lack of confidence to fitness entrepreneurs. They discuss building a passion-driven business, navigating online and in-person training.00:00From High School Friends to Fitness Enthusiasts19:51The Journey to Becoming a Personal Trainer25:38Passion Over Profit: The Heart of Fitness Training27:02Motivation: The Drive Behind Success29:50Building a Personal Training Business34:40Navigating Client Relationships38:54Transitioning from Personal Trainer to Business Owner43:01The Challenges of Online Coaching46:43Current Business Model and Future Aspirations

If you want to grow your studio you can book a call below https://fitnessbusinessconsulting.io/dfybc Learn a simple seven-step Facebook ads checklist for fitness studio owners to generate quality leads and convert them into clients. This guide covers campaign selection, audience targeting, creative tips, lead forms, follow-up strategies, and automation.00:00Introduction to Effective Facebook Ads for Gyms02:47Choosing the Right Campaign Structure06:06Targeting Your Audience Effectively08:57Creating Compelling Ad Creative10:27Utilizing Lead Forms for Better Conversion

If you want to grow your studio you can click belowhttps://fitnessbusinessconsulting.io/dfybc In this episode, Andrew Simmons, CEO of Vision Personal Training Studios, shares the core principles behind building a successful personal training business. He discusses the importance of the eight Rs—Role Model, Rapport, Result, Reputation, Retention, Raving Fans, Referrals, and Revenue—and how they drive long-term success in the fitness industry.00:00The 8 R'S05:59Integrating Values into Business Practices10:40Relatability in Fitness Coaching13:24Understanding Client Demographics21:49Setting Realistic Expectations for Clients26:07The Importance of Nutrition in Fitness29:28Role Models in the Age of Social Media33:52Balancing Rapport and Authority in Coaching44:16The Significance of Results in Client Retention49:09Revenue Challenges in the Fitness IndustryPlease subscribe

If you want to book a call with Jayme click belowhttps://fitnessbusinessconsulting.io/dfybc This episode features industry expert CJ discussing the explosive growth of Pilates, the evolution of studio models, instructor development, and future trends. Gain insights into business strategies, equipment innovations, and how to thrive in the competitive Pilates landscape.00:00Introduction and Industry Growth02:13Why the Pilates Journal Was Created03:04History and Development of Reform Studios03:55Joseph Pilates and Contrology05:21Different Styles of Pilates and Market Segments06:38Success Factors of Major Pilates Brands08:07Instructor Qualifications and Continuing Education09:22Business Challenges and Opportunities in Pilates10:54Creating a Holistic Wellness Business Model13:30Instructor Progression and Client Retention15:53Experience and Aesthetics in Studio Design16:56Why Pilates Continues to Grow Globally18:01Shift from Weight Loss to Longevity and Wellness19:15Marketing to Men and Diversifying Client Base20:34US vs Australia Market Trends26:08Emerging Equipment and Advanced Apparatus28:32Business Model Adaptations for Long-Term Success31:39Creating a Full Wellness Experience35:36Progression and Personalization in Pilates36:50Instructor Training and Client Engagement40:19Upcoming Expo and Industry Innovations40:59Smart Equipment and Data-Driven Training42:06Who the Pilates Journal Is For42:14Event Expectations and Industry Growth43:26Future of Pilates and Emerging Technologies46:57Potential Game-Changers in Pilates EquipmentPlease subsribe

In this podcast episode, dietitian Jenny discusses the critical differences between dietitians and nutritionists, the impact of GLP-1 medications on weight loss, and the importance of accountability in nutrition coaching. The conversation explores how gym owners can integrate nutrition into their business models legally and effectively, emphasizing the significance of community support and simple habit changes for achieving better results. Jenny also highlights the future of nutrition in the fitness industry, advocating for a holistic approach to weight loss that goes beyond calorie counting.00:00 Understanding Nutrition: Dietitian vs. Nutritionist02:53 The Impact of GLP-1s on Weight Loss and Fitness05:59 Accountability in Online Coaching09:06 Integrating Nutrition into Gym Business Models12:17 Creating Effective Nutrition Challenges14:44 Simple Strategies for Nutrition Coaching17:53 Leveraging Community for Accountability20:55 Monetizing Nutrition Services in Gyms23:45 The Role of Quick Wins in Client Retention27:11The Future of Weight Loss Solutions: GLP-1s and Beyond

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcJayme Richardson, owner of Fitness Business Consulting, shares a seven-step framework for effective sales in fitness studios. He emphasizes the importance of building rapport, understanding clients' goals, exploring their past experiences, and pitching in a simple yet engaging manner. The discussion also covers trial closing techniques and the importance of securing commitment from potential clients.00:00Introduction to Effective Sales in Fitness02:47Building Rapport and Understanding Goals06:11Exploring Past Experiences and Emotional Drivers08:53Crafting the Perfect Pitch11:58Trial Closing and Moving ForwardPlease Subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcIn this podcast episode, Sara shares her journey as a gym owner and the challenges faced in the fitness industry. She emphasizes that passion for health and fitness is not enough; one must also develop marketing and sales skills to succeed. The conversation covers the evolution of fitness trends, the importance of community, and the resilience required to navigate legal battles. Sara also discusses integrating recovery into fitness businesses and the significance of personal connection with members.00:00Introduction to Passion and Business in Fitness04:09The Journey of Gym Ownership11:16CrossFit vs. Other Fitness Trends17:51The Importance of Business Skills in Fitness21:02Navigating Challenges in the Fitness Industry22:10The Importance of Being the Face of Your Business24:16The Hardships of Building a Business25:50Facing Legal Challenges in Business31:56The Fight for Fairness and Community37:25The Shift Towards Recovery and WellnessPlease subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcJayme Richardson discusses effective lead generation strategies for fitness studios, ranking various methods from least to most effective. He emphasizes the importance of low-effort, high-reward tactics, such as email and text marketing, while critiquing less effective methods like cold DMs and traditional advertising. The conversation also highlights the significance of content creation and referrals in nurturing leads and driving conversions, ultimately advocating for mastering meta ads with direct offers as a key skill for success.00:00Lead Generation Overview02:50Evaluating Lead Generation Strategies06:11The Power of Content and Referrals09:01Effective Communication Techniques11:57The Role of Advertising in Lead Generation14:19Community Engagement and Events17:41Meta Ads and Direct Offers26:34Final Thoughts on Lead GenerationPlease Subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcIn this conversation, Jayme Richardson interviews Perry, the ex-head of brand for Paris Hilton and Tinder, and founder of the Pilates Gang. They discuss Perrie's journey from digital marketing to the fitness industry, emphasizing the importance of branding, community building, and overcoming fear in the Pilates space. They also explore the impact of ClassPass on studio owners and the need for authentic connections within the fitness community. The conversation highlights actionable strategies for Pilates studio owners to enhance their branding and foster a sense of community among members.00:00Introduction to Perry's Journey02:39The Importance of Branding in Pilates05:57Navigating the Digital Marketing Landscape08:59Building Community in Pilates Studios11:48Overcoming Fear and Embracing Rejection15:00The Role of ClassPass in the Pilates Industry17:57Creating Authentic Connections20:43The Future of Pilates Gang24:00Final Thoughts andPlease subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcIn this episode, Jayme Richardson interviews Jake and Jayde, successful online fitness business owners who transitioned from in-person training to a thriving online model. They discuss their journey, including the challenges they faced, the importance of mentorship, and how they scaled their business to multi-seven figures. The conversation highlights key insights on pricing, community building, and the significance of tracking business metrics. They also share their plans for a new venture aimed at empowering women in the fitness industry.Chapters00:00 From Gym to Online Business: The Journey Begins10:00 Navigating Network Marketing: Lessons Learned19:45 The Transition to Online Fitness: Finding Their Niche29:50 Scaling Success: The Role of Mentorship39:46 Traveling and Building a Business: Balancing Act27:05 Navigating Challenges and Seeking Guidance29:50 The Importance of Mentorship in Business34:57 Sales Evolution and Building Confidence41:15 Scaling Success and Future VenturesPlease subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc Listen Here Spotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple: https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

Grab the document below and start using this system in your business today.https://docs.google.com/document/d/1Txnb_3ZgKtZKdsSXV27PNGwWMudPtKmEusERNizIHrM/edit?tab=t.0If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc Listen Here Spotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple: https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcListen HereSpotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8RApple: https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6QFollow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/Please subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebcListen HereSpotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6QFollow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc Jayme & Mitch sit down with Allana the CEO of Muse Pilates to discuss in detail how to convert trials into members.Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc Andrew is the founder of Vision Personal Training, In this episode we cover the journey from studio 1 to 50 and the lessons learned along the way.Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

If you wish to learn more about our services you can book a call with Jayme directly https://fitnessbusinessconsulting.io/learnmorebc Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

Jayme, Mitch & Alana discuss sales, how to sell people at higher prices and how to do it with integrity. If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/dfybc Jono was coming 75th out of 75 people. He turned to education. Came first and founded Fitness Education Online Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

Jayme, Mitch & Allana discuss the 8 ways to market your business and rank them 1 to 8 Jayme, Mitch & Allana debate ClassPass and class packs vs memberships If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway  https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

If you’re ready to grow your studio, book a call with Jayme here: 👉 https://fitnessbusinessconsulting.io/dfybc Shane was a 1-on-1 personal trainer at Fitness First. In 2020, when the world stopped, Shane pivoted online and went on to generate over $30 million in sales. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below Please subscribe

If you’re ready to grow your studio, book a call with Jayme here: 👉 https://fitnessbusinessconsulting.io/dfybc Today, we’re excited to welcome Benny, a two-time National PT Manager of the Year with Vision Personal Training. He scaled one studio to over $1.5 million per year before opening his own successful studio. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

Jayme, Mitch & Alana break down exactly how to launch and run a successful presale — so you can open your studio with 100+ members on day one. f you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

If these are the 5 ways to destroy your business, does doing the opposite mean it will be successful? Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

Jayme, Mitch & Allana debate ClassPass and class packs vs memberships. If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

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Jayme, Mitch & Allana pull back the curtain on the business of Pilates—what actually drives growth, why “community” isn’t enough, and how to launch strong without burning cash. Alana (Muse Pilates) shares her origin story, presale playbook, and why sales & marketing matter as much as reformers. Please subscribe If you wish to learn more about our services, you can book a call below https://fitnessbusinessconsulting.io/dfybc Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

In our studios we would map out 12 annual events to improve retention, generate leads and develop a strong community Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

1. Facebook Ads - 2. Sales -3. Using A Calendar. The 3 things that have changed our lives the most. 3 Steps to get more out of your calendar Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/  To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin  Please subscribe

Jayme Richardson sits down with Mitchell Done to discuss the 5 things we did to ensure we kept key staff members. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

Marketing is not an expense. It's an investment. https://docs.google.com/spreadsheets/d/1fLzczSigG86FvTH6X6-xdy7usB1qcajTL_b29_FX2nE/edit?gid=724091046#gid=724091046 Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

CELEBRATING 10 YEARS IN BUSINESS: 10 BIGGEST LESSONS LEARNED Lesson 1 – The Offer is King/Queen Our first Bootcamps. Done-for-you everything. Sell what people actually want. Otherwise business is hard Lesson 2 – Save Your Money Don’t buy shit to impress people you don’t know or like. Money in the bank helps me sleep at night when things go bad—and they will go bad. Lesson 3 – Timing Matters Market over the manager. We got lucky in 2015. If you get lucky, execute fast and stay consistent. Lesson 4 – A Sale a Day Keeps the Doctor Away Sales fix almost every problem in business. And sales come from activity, not one magic line in a script. Lesson 5 – Pricing Can Make or Break You If you get pricing wrong, nothing else matters. Not the offer, not the timing, not the luck. If the money math doesn’t work, it’s game over. Lesson 6 – Focus, Focus, Focus Avoid shiny objects. This has been my biggest mistake, over and over. If you get bored, go for a walk don’t change something in your business that’s working. Lesson 7 – Supportive Partner When things get challenging and you need to go into overdrive, your partner needs to be on board. If not, she’ll resent the business—and you’ll resent her. Communicate early if you’re about to enter one of those periods. Lesson 8 – Friends That Work for You I think it’s a great idea. One of my close mates was a trainer for 7 years—we travelled together, watched UFC, caught up monthly. You’ll both make mistakes. Just separate the worlds. If it was serious, I’d say, “This is not your employer talking, this is your friend,” and vice versa. Lesson 9 – Everyone Cancels People get divorced after buying homes and having kids. So don’t be shocked when someone cancels their gym membership with one email and pretends you never existed. Lesson 10 – Business Partnerships If one partner wants $1M and the other wants $10M, you’re going to have problems. Mitch and I drive the same car, live in similar homes, and spend the same way. Your personal life goals need to be aligned.

"You don’t need more leads — you need to follow up with the people already in your world. I want to give you a simple strategy: 12 done-for-you offers that align with the Australian calendar so you can run a 28-day reactivation promo every single month. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below fitnessbusinessconsulting.io/dfyoptin Please subscribe