He Made 300+ Jingles. You Know Them All. You Don't Know Him | Fred Kyei Mensah (Fredyma)

Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and strategy.For over four decades, that producer was Mr. Fred Kyei Mensah (Fredyma).300+ jingles. A career most people experienced without ever knowing his name. In this episode, Abeiku Dadson sits down with veteran sound engineer Fred Kyei Mensah to talk about the business of sound, the craft and process behind Ghana's most familiar commercial moments, and the life lived on the other side of the glass. The conversation unpacks what it really takes to build a career in audio production in the 1980s, why jingle-making became one of the most quietly lucrative corners of Ghana's creative industry, and how Uncle Fred navigated the highs, the grind, and the losses that came with it.Because behind every great jingle is a story that never made the final cut.Some sounds stay with you. So do some stories.This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify, it helps more people find the show.Connect with Abeiku:  LinkedIn: / samuel-adFollow MAD Conversations:  Instagram: / mad.conversations_  Facebook: / 14zri1aebdd  TikTok: / mad.conversations  X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co