MAD Conversations

You can change your logo, your name, your colours, and still keep every reason people stopped buying from you.In Episode 4 of The Making, Abeiku takes on Part Five of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Branding Strategy, Positioning and Identity Systems.If you've ever sat in a meeting where "rebrand" was pitched as the fix for a service problem, this one will sting a little.Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey - 0591343421Watch Episode 3 first if you missed it.Subscribe for the rest of the series.MAD Conversations - Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: /samuel-adFollow MAD Conversations: Instagram: /mad.conversations_ Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-coChapters00:00 Intro 01:23 Rule 41 08:25 Why Rebrands Don't Fix Broken Experiences 09:43 Rule 43 14:28 The Negotiation Consumers Always Win 18:22 Rule 49 21:29 Conglomerates vs. Dilution 23:15 The Cost of Trying to Be Everything 26:04 Rule 50 28:22 Twitter vs. X 31:10 Recap

The data said the campaign succeeded. The behaviour says otherwise. So what was the campaign actually testing?In Episode 3 of The Making, Abeiku takes on Part Four of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Consumer Insight Development and Data Interpretation.If you've ever watched a campaign hit every metric and still wonder why nothing changed, this one's for you.📖 Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey — 0591343421Watch Episode 1 and Episode 2 if you missed them.Subscribe for the rest of the series.Chapters: 0:00 – Why the first answer is never the insight 0:00 – Rule 33: The question behind the question 9:05 – Rule 39: Every campaign tests a hypothesis 11:12 – The promotion that worked every time and changed nothing 16:48 – Reframing failure as data 18:20 – Synthesis: ask deeper, then test what you findMAD Conversations - Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: /samuel-adFollow MAD Conversations: Instagram: /mad.conversations_ Facebook: /14zri1aebdd TikTok: /mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co

The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything.In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson and Joel Nettey: Markets, Consumers and Segmentation.If you build briefs, plan media, or read dashboards for a living, this one will make you pause.📖Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey - 0591343421Watch Episode 1 on Part One, The Campaign Mindset, first if you missed it.Subscribe for the rest of the series.MAD Conversations - Marketing. Advertising. Digital. Design. Ghana’s commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-ad  Follow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversation Listen on:Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co

How do you make work that doesn't just sell, but stays?That was the question. This is where we start finding the answer.In this episode, I sat with a book written by two people who have spent decades inside the African marketing industry, not studying it from the outside, but building it. Prof. Robert Ebo Hinson and Joel Nettey put 150 rules on paper, so the next generation doesn't have to figure it all out from scratch.And here is what those rules are really saying.African marketing doesn't need to borrow frameworks from markets that look nothing like ours. The landscape, the culture, the trust dynamics are different here. And the executives who understand that are the ones making work that lasts.This is Episode 1 of The Making - a series where I go through Rules for the Marketing Communications Executive, rule by rule, and show you what they look like in the real world.This is the beginning of a new dawn.📖Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel NetteyCall - 0591343421Chapters0:00 inttro1:03 Why Ghana Finally Has Its Own Marketing Bible2:41 The Story Behind the Book5:36 Rule 1: Read the Room Before You Brief It10:18 Rule 2: You Are an Architect, Not a Decorator18:17 Rule 3: Communication Doesn't Just Report Value — It Creates It25:22 Rule 9: Your Work Shapes Culture. Are You Doing It Deliberately?MAD Conversations - Marketing. Advertising. Digital. Design. Ghana’s commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-ad  Follow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversation Listen on:Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co

How did a few seconds of sound become decades of memory?That was the question. This is the answer.In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers  each one holding a different piece of the same puzzle. Episode 11 is where I put it together.And here is what I found that none of them said out loud.Ghana doesn't use music in advertising; music is the foundation, not a layer. And it has been that way long before radio, television, or TikTok existed. This was Season 1. It is just the beginning. MAD ConversationsMarketing. Advertising. Digital. Design. Ghana’s commercial creativity — documented. Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-ad Follow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversation Listen on:Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co  Chapters0:00 The Question That Started It All  2:02 Sound as Authority 4:22 Somatic Engineering & Cultural Identity  7:10 Craft, Sacrifice, and Loss  9:18 The Invisible Artist  11:05 The need for originality  12:44 Does It Actually Land?  15:38 The Numbers That Proved the Thesis  19:21 AI and the Future of Sound  20:48 The Real Answer  26:05 What This Season Was Actually About  27:31 The Industry Goes Undocumented No More

Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters, to Unilever, and now as Head of Marketing at Procus Ghana for Kivo, one thread has run through every campaign he has ever built. Music.In this episode of MAD Conversations, Evans breaks down the science behind why music works for brands, not as a feeling or an instinct, but as a strategic decision rooted in consumer insight, competitive intelligence and deliberate brand building. He takes us inside the research that revealed music as the number one trigger for Ghanaian youth in 2012, the R2Bees collaboration that helped Star Beer fight back against Club Beer, the Alomo Bitters repositioning that used Afrobeats to reclaim a generation, and the philosophy that has made Kivo one of Ghana's most recognized household brands.This is not a conversation about what music does in theory, but about how music actually shapes a brand's identity and leads to capturing the needed market share.MAD Conversations Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: /samuel-adFollow MAD Conversations: Instagram: /mad.conversations_ Facebook: /14zri1aebdd TikTok: /mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-coChapters00:00 Introduction 03:15 Star Beer vs Club Beer: The Battle for the Youth 09:07 The Consumer Research That Changed Everything 11:33 R2Bees x Star Beer: How Music Reclaimed a Generation 19:19 How Club Beer Hit Back 39:31 Alomo vs Adonko: When Music Becomes a Competitive Weapon 50:23 The Kivo Story and the Philosophy Behind the Win 57:20 Why the Most Effective Ad Had No Dialogue 1:20:50 Commission or License: The Case for Owning Your Sound 

Three product-spec jingles. Three failures. Less than five people participated in the last one. And then one decision, to stop selling the phone and start selling the feeling produced 200 million impressions, 5,000 dance entries, and 240% of a sales target.In this episode of MAD Conversations, Awurakua, a marketer with an unlikely foundation in psychology, English, and theatre arts, sits down with Abeiku Dadson to walk through one of the most instructive brand music case studies in recent Ghanaian advertising. She co-wrote the song. She briefed Stonebwoy on it. She built the TikTok dance challenge. And she watched Techno go from a brand influencers quietly avoided to one consumers lined up for.She has since moved on to use AI ( Suno, ChatGPT, Gemini, and Higgsfield) to develop original brand music for Bruhm and Electromart, with the same emotional precision she learned from failing three times first.In this conversation, she breaks down why specs never stick but feelings do, what it actually takes to write a song brief for an artist without diluting their brand, how she onboards AI the same way she would onboard a brand ambassador, and why she believes fan love is the real premium in music marketing, not the artist's name on the brief.You have five seconds to make someone remember your brand name. She has done it with a human being and with AI. This episode tells you how.MAD Conversations Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: /samuel-adFollow MAD Conversations: Instagram: /mad.conversations_ Facebook: /14zri1aebdd TikTok: /mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-coChapters 0:00 Intro 0:55 From Psychology, English & Theatre to Marketing 3:50 How Her First Marketing Career Started 6:43 What Marketing Is Really Supposed to Do 7:37 Growing Up on Jingles: The Brands That Never Leave You 11:10 The Tecno Jingles That Failed Woefully 16:05 Writing the Song That Changed Everything 30:55 200M Impressions, 5,000 Entries & 240% of Sales Target 45:43 Using AI to Create Brand Music 58:33 What Will Always Be True About Music in Advertising

The rules of music in advertising have changed. The question is whether brands, agencies, and artists are ready.In this episode of MAD Conversations, Abeiku Dadson sits down with Eli-Daniel Wilson, a digital strategist and marketing leader whose career has taken him from building one of Ghana's first influencer marketing platforms to leading brand strategy across West Africa at Publicis Groupe.They go deep on what it really took to launch Whoopro alongside Kelvyn Boy's Black Star album, why that campaign was years ahead of its time, and what it tells us about how music and digital marketing have converged. Eli-Daniel also breaks down the thinking behind the award-winning Mikakrawa campaign for Prudential Bank, how to decide between riding a trending sound and commissioning an original one, and what the rise of AI-generated music means for the advertising industry.This is not a conversation about theory. It is a conversation about decisions, strategy, and what it means to build something in a market that is still figuring itself out. MAD ConversationsMarketing. Advertising. Digital. Design. Ghana’s commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-adFollow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversationsX: https://x.com/MADConversationListen on:Apple Podcasts: https://podcasts.apple.com/gh/podcastSpotify: https://open.spotify.com/show/1M5ojvMWebsite: https://adverbemedia.com/shows/mad-co Chapters  0:00 Intro4:00 Building an influencer marketing platform in the heart of COVID14:00 Partnering Kelvyn Boy24:00 Measuring Success32:00 The Mikakrawa Campaign41:00 Trending Sounds vs. Original Music49:00 TikTok-Ready Jingles and the Fight for Attention in a Scrolling World56:00 AI Is Coming for the Jingle1:03:00 Brands and Agencies in the Age of AI1:08:00 Music in Ghanaian Advertising by 2036  

The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians think of when someone says the word beer.In this episode of MAD Conversations, Adman and Creative Director, Michael Gordon sits down with Abeiku Dadson to give the most detailed account of this campaign ever put on record.Michael has worked on the ABL Club Beer account since 2015, and every iteration of the brand from Club at 85 to Together We Are Gold. In this conversation, he breaks down the real origin of the Pata Pata recording used in the ad, the difference between inheriting a brand asset and inheriting a cultural one, what it actually takes to steward a legacy creative asset without breaking what makes it work, and what he believes modern Ghanaian advertising is losing in the age of fast content and short attention spans.Beer dier enoa ne club. After this episode, you will know exactly where that line lives — and why nobody, not even the people who built the campaign, can fully explain how it got there.Chapters0:00 Intro 3:19 From KNUST to Origin8 9:19 The Origin8 Legacy 11:09 How the ABL Account Found Michael Gordon 13:43 The Real Story Behind the Pata Pata Recording 20:10 Inheriting a Cultural Asset 29:01 Bridging the generational divide 38:11 The Charlie Spelling Incident 46:15 Gen Z and the Future of Music in Advertising 1:09:06 What Ghanaian Advertising Is LosingMAD ConversationsMarketing. Advertising. Digital. Design. Ghana’s commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-adFollow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversationsX: https://x.com/MADConversationListen on:Apple Podcasts: https://podcasts.apple.com/gh/podcastSpotify: https://open.spotify.com/show/1M5ojvMWebsite: https://adverbemedia.com/shows/mad-co

For five episodes, MAD Conversations has heard from the composers, the producers, the sound engineers, and the regulators. The people who built Ghana’s most iconic jingles and the people who approved or rejected them.This time, we hit to the streets.We stopped real Ghanaians and asked them one question: do you remember the jingle? Most did, some didn’t. And what they said on those streets led us straight back to the studio, where we brought in two of them to take the conversation further.Mawunya (Gen Z) and Raymond (millennial) sit across from Abeiku Dadson to dissect the question every brand manager, advertiser, and creative director wants answered: Did the jingle actually work?They talk about the ads they still remember word for word. The ones that annoyed them into muting the TV. The ones that followed them to the supermarket shelf. And the ones they sang at parties; long after the campaign had ended.What they say is not from a focus group. It is not from a research report. It is the unfiltered consumer perspective - two generations of it - and it will change how you think about your next campaign brief.MAD Conversations - Marketing. Advertising. Digital. Design. Ghana’s commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-adFollow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversationsX: https://x.com/MADConversationListen on:Apple Podcasts: https://podcasts.apple.com/gh/podcastSpotify: https://open.spotify.com/show/1M5ojvMWebsite: https://adverbemedia.com/shows/mad-co

Ghana's advertising industry generates billions each year and operates with almost no legal framework to protect brands, agencies, artists, or consumers.In this episode of MAD Conversations, Andrew Ackah, CEO of Dentsu Ghana and President of the Association of Advertisers in Ghana, breaks down everything the industry won't say out loud. The Ghana Advertising Bill that has been stuck since 2012, the FDA regulations that kill campaigns before they launch, the celebrity alcohol ad ban that makes no sense, the charlatans on digital TV that no one can legally stop, and the billions flowing through influencer marketing that nobody is taxing.This is the conversation Ghana's creative economy needs.This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify, it helps more people find the show.Connect with Abeiku:  LinkedIn: /samuel-adFollow MAD Conversations:  Instagram: /mad.conversations_  Facebook: /14zri1aebdd  TikTok: /mad.conversations  X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co Chapters 0:00  Intro  12:20  Ghana's Advertising Regulatory Framework Explained  14:31  How the FDA Approves and Rejects Ads in Ghana  21:41 What Gets an Ad Rejected  49:53 The Celebrity Alcohol Advertising Ban  54:31 Digital Advertising and the Regulation Gap  1:00:18 FDA's 8-Second Rule  1:05:39 Charlatans on Digital TV 1:11:06 Ghana vs Nigeria 1:21:22 The Bill's Journey Through Parliament  1:29:49 Ghana's Billboard Problem and the Wallpaper Effect  1:37:21 Disrupt and Inspire 1:39:26 Consumer Loyalty, Competition, and How Brands Must Adapt  1:47:28 What Keeps Andrew Up at Night  1:52:32 The Future of Music in Advertising: AI, Copyright, and Original Scores

Everyone in Ghana knows the Adonko jingle. Almost nobody knows the man who made it.Dr. Yaw Stone wrote Adonko Fa me kɔ as a love song in 2013, and it flopped. Three years later he received a call, and without a brief, a contract, and a label, he turned it into one of the most recognizable piece of music in Ghanaian advertising history. Then Ghana sang his song everywhere and forgot his face.In this episode of MAD Conversations, Abeiku Dadson sits down with Dr. Yaw Stone -   highlife musician, Mentor 6 winner, herbal medicine practitioner, and the quiet force behind some of Ghana's most iconic jingles - for a conversation about music, advertising, and what happens when creativity meets commerce with no one in your corner.They get into how the original love song became a bitters jingle, why FDA regulators changed his lyrics three times before approving it, how he owns the copyright to Adonko and has never stopped getting paid for it, why he chose relationships over lawsuits when things went wrong, and what every young Ghanaian creative needs to know before they sign anything.This is not just a music story. It's a masterclass in creative ownership.This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode?  Leave a review on Spotify, it helps more people find the show.  Connect with Dr. Yaw Stone  Twitter : @YawStoneGhInstagram: yawstone1. YouTube: Yaw StoneTikTok: Doctor Yaw Stone Connect with Abeiku:   LinkedIn: / samuel-adFollow MAD Conversations:  Instagram: / mad.conversations_  Facebook: / 14zri1aebdd  TikTok: / mad.conversations  X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-coChapters0:00 Meet Yaw Stone0:32 Mentor 5: Getting Kicked Out & Life in Between5:32 Growing Up in Kumasi8:59 The Road Back to Mentor…614:17 Winning Mentor 624:45 What Came After the Win26:20 The Prayer That Changed Everything33:23 How the Adonko Deal Really Happened36:45 The FDA Process Behind the Jingle45:19 Originality, Brand Relationships, & Getting Paid57:30 Beyond Adonko1:23:27 Advice to Young Artists

Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and strategy.For over four decades, that producer was Mr. Fred Kyei Mensah (Fredyma).300+ jingles. A career most people experienced without ever knowing his name. In this episode, Abeiku Dadson sits down with veteran sound engineer Fred Kyei Mensah to talk about the business of sound, the craft and process behind Ghana's most familiar commercial moments, and the life lived on the other side of the glass. The conversation unpacks what it really takes to build a career in audio production in the 1980s, why jingle-making became one of the most quietly lucrative corners of Ghana's creative industry, and how Uncle Fred navigated the highs, the grind, and the losses that came with it.Because behind every great jingle is a story that never made the final cut.Some sounds stay with you. So do some stories.This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify, it helps more people find the show.Connect with Abeiku:  LinkedIn: / samuel-adFollow MAD Conversations:  Instagram: / mad.conversations_  Facebook: / 14zri1aebdd  TikTok: / mad.conversations  X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co

Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard.In this episode, Abeiku Dadson sits down with Roger Ebo Quansah, sound engineer and music producer, to go behind the glass and into the craft that most people never see but everyone is affected by. The mix. The frequency. The silence between the notes. None of it is accidental.The conversation digs into what it actually means to engineer sound for brands, what separates a good jingle from a great one, how Ghana's music and advertising industries are evolving together, and why the emotional power of audio is one of the most underestimated tools in a marketer's arsenal.And then there is the question that runs through every second of this episode; if you have ever heard a song and felt something before you even understood why that was not by chance, someone built that moment specifically for you.For every creative director, brand manager, musician, and marketer working in Ghana today, this conversation is a reminder that sound is strategy.This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/ Follow MAD Conversations:Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversation Listen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780 Spotify: https://open.spotify.com/show/1M5ojvMvKg8PnbMdcMDobC

Before jingles, before radio, before television - there was the town crier.In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the origins of advertising communication in Ghana all the way back to its roots. The gong, the talking drum, the market chant were not just instruments, they were Ghana's first media, Ghana's first ad formats, Ghana's first strategy for cutting through the noise and reaching people.The conversation unpacks how sound became the most trusted carrier of messages in Ghanaian communities, why drumming was never just entertainment, and how the transition from traditional musical communication to the modern radio jingle was less of a leap and more of a natural evolution.And then there is the question that sits at the heart of it all; if you don't know where you're coming from, how will you know where you're going? For every brand manager, marketer, musician, and creative working in Ghana today, understanding this history is not optional, it is the foundation.This is MAD Conversations. Marketing. Advertising. Digital. Design.  Ghana's commercial creativity - documented. Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/Follow MAD Conversations: Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780 Spotify: https://open.spotify.com/show/1M5ojvMvKg8PnbMdcMDobC 

Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins.Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jingles to the hiplife era to the sounds playing in your earbuds right now, music has always been doing something most marketers never fully understood.In this episode, Abeiku Dadson sets the stage for what's coming. Conversations with the producers, artists, marketers, brand managers, and historians who made Ghana's advertising sound what it is today.If you've ever caught yourself humming a jingle you haven't heard in years — this season is for you.MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/Follow MAD Conversations: Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversationListen on:  Apple Podcasts - https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780Spotify - https://open.spotify.com/show/5NbVqYvuR93379GDtQJ7cQWatch on: www.youtube.com/@mad.conversations