⁠He Made 100K Meals a Day in the Desert. Now He’s Helping Food Startups Fight Against The Broken Systems - with Sami Simreen Co-Founder Of KICO Shared Kitchen Facility

What do you learn when you make more than 100,000 meals a day in the middle of the desert? For Sami, it revealed everything that’s broken in our global food system, from absurd supply chains to ingredients cheaper than bottled water. Now, he’s using that experience to help the next generation of food founders do things differently.In this episode of Tomorrow’s Bites, Sami shares the wild story of building the UAE’s largest private catering company with his family, running restaurants across Formula 1 circuits, and eventually pivoting to co-found Kico with his brother, a community-driven food startup hub with a shared kitchen facility in The Netherlands.We explore:Why sustainability isn't a buzzword: it's about real efficiency and human-centered food systemsThe shocking truth behind global food pricing and supply chainsWhat most founders misunderstand about innovation, branding, and scaling in foodWhy “taste” will always beat “tech”How Kico is helping food startups succeed, without losing their valuesAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Sami SimreenLook into the company ⁠Kico📰 Read our ⁠⁠substack⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)Remember the mini newsletter is 2 weeks available on our substack, so sign up to don't miss it.