EPISODE · Apr 15, 2026 · 30 MIN
He Sent the Price… They Said “When Can We Start?”
from The Dave Kittle Show
I sent a price I wasn’t even fully confident in…and instead of negotiating…they just said "When can we start?"That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.Today we will break down this down and what actually made the difference?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Why Content Influences and Pricing Mindset[00:50] – AI Pricing and Confidence Gap[02:27] – Subcontracting Margin Pricing[03:39] – Renewals and Automatic Raises[06:01] – No Risk Sponsorship Pitch[09:14] – Free Pilot Pushback[12:06] – Private Practice Wins[12:59] – Content Strategy Versus Ads[15:42] – Raw Egg Influence[18:06] – Content Shapes Choices[18:24] – One Star Reviews Breakdown[19:23] – Owning the Mistake Publicly[19:54] – Winning Back The Reviewer[21:34] – Perfect Ratings Look Shady[22:37] – Wendys Tasting Officer Buzz[25:34] – Steal This Marketing Play[29:38] – Parting ShotWhat’s the highest price you’ve ever confidently charged?And did you hesitate before sending it? 👀--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.
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He Sent the Price… They Said “When Can We Start?”
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