He Slept 4 Hours a Night, Got Paid in Guitars, and Built an Agency That's Lasted 20+ Years

from The JustSayan Podcast · host The JustSayan Podcast

On this episode of the JustSayan Podcast, we're joined by Jon Simpson, founder of Criterion.B, a marketing agency focused on Multi-Family properties, and Be Swity, a SAAS for multifamily marketing. He shares stories of how he first got started in the industry 20+ years ago an how his companies are still flourishing today.

Episode metadata supplied by the publisher feed · Published Apr 15, 2026

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He Slept 4 Hours a Night, Got Paid in Guitars, and Built an Agency That's Lasted 20+ Years

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