He Sold $1M of Wine Without a Winery | Bruno Golombek | The Beauty of Business ep. 25

Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting room. No retail. The winemakers behind his bottles are under NDA, so his name goes on every bottle instead.In this episode, Bruno and Alexander get into what happens when performance marketing collides with an industry built on provenance, and what every premium brand can learn from it.What's covered:The négociant model: selling wine from winemakers who can't reveal their namesWhy discounting hasn't killed his brand, and where the luxury doctrine actually appliesThe growth mechanics he ported from mobile gaming into wine"Wine isn't dying, it's coping": why the critic, the culture, and the shelf stopped doing wine's brandingBuilding a brand on one person's accountability, and whether it can scale past himVisit Bruno: https://bruno.wine Connect with Bruno: https://www.linkedin.com/in/brunogolombek/The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io