The Beauty of Business

Julian Steenbergen was a full-time producer and DJ with millions of streams. Then a client in Saudi Arabia pulled him into a different world: composing sonic identities for cities, developments, and Al Hilal, the biggest football club in Asia. Now he runs Human Sound Studio, giving brands the one identity asset almost none of them have: a sound. In this episode, Julian and Alexander get into why sound reaches people faster than anything visual, what a sonic identity actually contains, and why luxury, the industry that perfects every visual detail, keeps handing its soundtrack to a staff playlist. What's covered: How a Dutch DJ ended up composing for Saudi football's biggest rebrand What's inside a sonic identity: audio logos, campaign music, and the ecosystem around them The study behind the number: customers are 7x more willing to pay premium prices when sonic branding is done right, plus a 96 percent lift in brand recall The World Cup's hidden sonic universe: every stadium had its own sound Why luxury hotel lobbies and watch boutiques are silent, and what that silence costs The Circle in Zurich: hidden speakers, one long loop, and why a €10 sandwich felt fair Does Rolex have a sound? quick-fire round AI music, Suno, and why a deliverable is not a strategy Visit Julian: https://www.humansoundstudio.com Connect with Julian: https://www.linkedin.com/in/julian-steenbergen/ The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io Subscribe and leave a rating. It matters more than you think.

Jasmine Chau spent 15 years in finance managing high-net-worth clients, then crossed into luxury and never left. Today she's CMO of Italian Atelier Asia-Pacific, opened six offices across Asia, works on branded hotel and residence concepts with The One Atelier, and runs an agency whose entire marketing strategy is having no marketing strategy: curated rooms, studied guest lists, and dinners where contracts get signed at the table. In this episode, Jasmine and Alexander get into how you actually sell to people who can buy anything, why standard marketing converts near zero with the ultra-rich, and what European luxury brands keep getting wrong about Asia. What's covered: The dinner playbook: how three contracts got signed at one sponsored table The award ceremony her team hosted inside a UNESCO cave, and why boardroom events are dead New rich versus real rich: two tiers of wealthy clients and the different strategy for each The luxury executive who asked her if Asia is China, and why she walked away from the project Japan: two years of investment, learning the language, and 15 projects in the pipeline The thing ultra-high-net-worth clients complain about most (it will surprise you) Why her answer to "who does branded residences best" is nobody Connect with Jasmine: https://www.linkedin.com/in/jasminechau87/ The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io Subscribe and leave a rating. It matters more than you think.

Simeon Stanford spent a decade in sales, then a decade running two companies with clients like 3M, Tefal, and EA Sports. Last summer he closed both. Not because the work was bad, but because the vision was no longer shared, and because a decade of what he calls unsexy products left him wanting the opposite: the cool economy. Now he's rebuilt himself as a brand of one. Registered as a company, designed from scratch, down to a logo drawn on paper and a name with two meanings. In this episode, Simeon and Alexander get into what it costs to walk away from a decade of work, why most personal brands are template copies of each other, and what luxury brands keep getting wrong about the next generation of buyers. What's covered: Why he closed both companies, and what happens when partners stop sharing a vision The £99-a-month website builder that corporations loved and tradesmen couldn't hear him sell "That's not a personal brand, that's borrowed ideas": building an identity nobody can copy Which luxury brand does exclusivity best right now, and why Breitling wins on humbleness The AP x Swatch collab, off-the-cuff partnerships, and a Chanel x McDonald's thought experiment Why 65-year-olds shouldn't be deciding how luxury speaks to 25-year-olds If you're for everyone, you're for no one Connect with Simeon: https://www.linkedin.com/in/simeonstanford/ Email him: [email protected] Two episodes ago, Tommaso Pierini named his brand the one word fashion refuses to say: basic. Simeon named his after the same idea: 101. Watch the Tommaso episode next: https://youtu.be/72ZMdNXjlFQ The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io

Tommaso Pierini spent twenty years building menswear collections inside Gucci, Dolce & Gabbana, Valentino, and Caruso. Then he left, because no brand represented him anymore, and named his own label the one word fashion marketing refuses to use: basic.In this episode, Tommaso opens up the parts of luxury the industry prefers to keep quiet: what a designer jacket actually costs to make, why the giants tripled their revenue and lost their customers, and why the quiet houses like Loro Piana and Brunello Cucinelli are winning while the loud ones discount. Then he explains the opposite path he's betting BASICO MILANO on: five perfect pieces, four Italian mills, no logos, no ads, sold by appointment in Milan, and discovered rather than advertised.What's covered:The real markup inside luxury fashion, and why a 70 percent sale still turns a profitWhy Gucci went from 4 to 12 billion and got lost, while consistent brands keep growingThe "cringe phase" every new brand goes through before people fall for itWhy truly basic design can't hide mistakes, told through the Loden coatInside the Italian fabric supply chain: Biella vs Como, and why small brands wait four months behind LVMH Building a brand with your wife, a newborn, and a job title of "anxiety manager"The Saks Fifth Avenue deal, and why he'd rather build a 10 million euro brand than a 100 million dollar oneVisit BASICO MILANO: https://basicomilano.comConnect with Tommaso: https://www.linkedin.com/in/tpierini/Instagram: https://www.instagram.com/basico_milano/The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io

Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting room. No retail. The winemakers behind his bottles are under NDA, so his name goes on every bottle instead.In this episode, Bruno and Alexander get into what happens when performance marketing collides with an industry built on provenance, and what every premium brand can learn from it.What's covered:The négociant model: selling wine from winemakers who can't reveal their namesWhy discounting hasn't killed his brand, and where the luxury doctrine actually appliesThe growth mechanics he ported from mobile gaming into wine"Wine isn't dying, it's coping": why the critic, the culture, and the shelf stopped doing wine's brandingBuilding a brand on one person's accountability, and whether it can scale past himVisit Bruno: https://bruno.wine Connect with Bruno: https://www.linkedin.com/in/brunogolombek/The Beauty of Business is a podcast about the business of luxury, produced by DEUS Marketing. Work with us: https://www.deusmarketing.io

This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep momentum (lock music early, limit rounds, stick to a clear decision maker). We also cover cadence and repurposing: plan one thoughtful shoot, then slice it into dozens of assets that feed your channels for weeks. If you want video that ships faster, performs better, and still feels human, start here. A DEUS Marketing podcast. Visit us here; https://www.deusmarketing.io/ Visit Rolling Wave Media here: https://www.rollingwavemedia.com/ Connect with Will here: https://www.linkedin.com/in/will-george-%F0%9F%8C%8A-b8b490174/

From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander and Daniel also discuss community, policy, and entrepreneurship in Norway and why launching imperfectly beats waiting.Visit Daniel here: https://www.mentaltrenerosen.no/en/home/Connect with Daniel: https://www.linkedin.com/in/daniel-osen/The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!

What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for challenger and luxury brands alike. Visit Herdify here: https://www.herdify.com Connect with Tom: https://www.linkedin.com/in/tomridges/ The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!

In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football dreams to building viral brands, diving deep into how mindset and relentless execution separate winners from wishful thinkers. He opens up about scaling content production, managing an in-house creative team, and preparing for Q4 like a pro. You’ll hear insights on: Why a ‘you can’t lose’ mentality defines success in e-commerce The biggest mistakes founders make (and how to avoid them) Scaling with high AOV and smart bundling strategies The importance of bringing marketing in-house for real creative control His plans to launch a luxury brand and tap into Norway’s untapped info-product market Whether you’re a solo entrepreneur or scaling a team, this episode is packed with tactical wisdom, mindset shifts, and a grounded look at what it takes to win long-term in e-commerce. www.deusmarketing.io

A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script” without confusing your audience and build a true category‑of‑one brand. We get practical about culture curation, pop-ups and OOH, social content that prioritizes quality over quantity, and how to avoid the classic pitfalls of disruption done wrong. In this episode, you’ll learn: 💜 What scripts and schemas are, and how they shape customer expectations. 💜 How “secondary prototypicality” lets you stand out while staying recognizable. 💜 A DIY research framework you can run before your next launch. 💜 Ella’s research workflow: 1–2 weeks, 3–5 direct competitors, plus 10–50 adjacent brands to map the market. 💜 Why culture curation, tactile brand moments, and smart OOH drive belonging and shareability. 💜 The danger of “quantity over quality” and how to build content that actually converts. 💜 Lessons from rebrands that missed the mark and how to avoid them. Connect with Ella here; https://www.linkedin.com/in/ellapamment123/ Interested in The Bite Creative? Check it out here; https://www.thebitecreative.com Follow The Beauty of Business, leave a rating, and share it with someone who’s ready to build a category of one.www.deusmarketing.io

A Deus Marketing Podcast.www.deusmarketing.ioAndrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace partnering with high level makers and creators in art, homeware, and lifestyle products. Hand-picked creators partner with Designsnitch to sell their work on an exclusive level acting as a true extension to the brands themselves.. In this episode we discuss entrepreneurship, art and the beauty of business.Links: https://designsnitch.com/https://www.instagram.com/design.snitch/https://www.linkedin.com/in/andrew-waldron-11325410/The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

A Deus Marketing Podcast. www.deusmarketing.io Matt has been running his marketing agency for 7 years, focusing on SEO for his clients. Recently, he has made some big changes in his business model and is looking to future-proof his agency. In this episode. Matt shares his business and SEO insights in a value-packed 50 minutes! Links: https://diffusedigitalmarketing.com/ https://www.instagram.com/diffuse_digital/ https://www.youtube.com/@diffuse_digital The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Oskar is the founder of Kaffekassan - a solution for school classes, organizations, and sports teams to fund trips and equipment. Oskar shares his entrepreneurial story and how he grew his side project to a multi-million dollar business!You can find Oskar here: https://www.linkedin.com/in/oskar-s-69a12b142/ You can find Kaffekassan here; https://www.kaffekassan.se/ The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Jake Tlapek is the founder of The Wizard Marketing, a digital marketing agency renowned for its innovative strategies and exceptional results. With a unique ability to harness the power of Google, Jake connects clients with their target audiences, driving growth and enhancing online visibility. His expertise in search engine optimization and digital advertising has helped numerous businesses achieve their marketing goals. In this episode, Jake shares insights into effective digital marketing practices and the future of online advertising. You can find Jake here: https://www.linkedin.com/in/jacob-tlapek-10b55962/ You can find Wizard Marketing here; https://thewizard.marketing The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Automation should make life easier—not more complicated. Cameron has worked with CRM systems and automation all his professional life. Now, he runs an automation agency and helps business owners build out better systems and automations for their businesses. You can find Cam here: / camatmonkeypod You can find Monkeypod here; https://monkeypodmarketing.com/ Buy Cam's Automation Fundamentals course here; https://www.monkeypodmarketing.com/courses/fundamentals The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.Thank you for listening! Remember to subscribe and rate our podcast.

A Deus Marketing podcast. Nick started his creative studio out of frustration while working in marketing. He ran the studio successfully for years and decided to sell his business. How do you actually position your business for a sale? Why did Nick decide to sell? An insightful - and funny - episode!You can find Nick here: https://www.linkedin.com/in/nick-dooley-757691b7/And here; https://www.instagram.com/nickisruiningmylife/The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.

A Deus Marketing podcast. Matt has spent years in the digital marketing world. He did freelance work for a long time before he built a six-figure business on referrals only. Now, he runs HeyTony - a digital marketing agency focused on sustainable growth. He has built a social following of over 260,000 people and gets all of his business inbound. How do you create content every day for years, and what is the future of SEO? Get all the insights you need in this amazing episode with Matt! You can find Matt here: https://www.instagram.com/heytony.agency/ You can find HeyTony here; https://heytony.ca/ Buy Matts SEO course here; https://heytony.mykajabi.com/my-complete-seo-process The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.

A Deus Marketing podcast. Marin has spent years doing META ads - and has spent over $100M on ads. He has worked with brands like the Oodie, Filippo Loreti, True Classic, and Vessi. In this episode, Marin breaks down his thoughts on META advertising, scaling marketing, and the future of media buying. Take notes! You can find Marin here: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/ And here: https://x.com/IstvanicMarin The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.

Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycallAytekin bootstrapped and scaled Jotform to an international, multimillion-dollar business - all without a co-founder or investments. Listen to his inspiring story and insights. Pull out your notebook and pen, this is a value-packed 52 minutes!You can find Aytekin here; https://www.linkedin.com/in/aytekintank/You can find Jotform here; https://www.jotform.comYou can find Aytekin´s book here; https://aytekintank.comYou can find AJ Media here; www.ajmediaco.noThe Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.Thank you for listening! Remember to subscribe and rate our podcast.Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Nisrine has spent over 20 years in the trucking industry, doing everything from sales to HR and marketing. With her broad experience, she has taken on a new challenge and is building a SaaS for the trucking industry. Movers Dispatch Board connects loads with truckers, making it easier for truckers and movers to move and store loads. A lot of insights from Nisrine! You can find Nisrine here; https://www.linkedin.com/in/nisrine-masri-8014b419/ You can find Movers Dispatch Board here; https://linktr.ee/moversdispatchboard You can find Condor Moving Systems here; https://www.condormovingsystems.com You can find AJ Media here; https://www.ajmedia.marketing/funnel The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Gard started his marketing agency the day after he quit his football career. He now has a team of 14 people who work on scaling e-commerce businesses. In this episode, we share our insights into marketing and scaling online businesses, as well as stories from years of entrepreneurship. You can find Gard here; https://www.linkedin.com/in/gard-rogne-315738252/ You can find Sumendit here; https://sumendit.com You can find AJ Media here; https://www.ajmedia.marketing/funnel The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Bohdan started his design agency 6 years ago and has already scaled it to 40 people. His business, Qream, is a creative design agency that works with tech and SaaS companies. Bohdan dreams of using his main business as a catalyst to scale his other ideas. In this episode, we share our backgrounds, ideas, and dreams. Bohdan shares his best tips on hiring the right people for the team, and how to find people that complement each other. You can find Bohdan here; https://www.linkedin.com/in/bohdan-paladiichuk/ You can find Qream here; https://theqream.com You can find AJ Media here; https://www.ajmedia.marketing/funnel The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

In this episode, we touch on luxury brands, how to market your business, different retail experiences, and growth. An episode packed with value and over 10 years of combined marketing experience. Take notes and let me know what you think in the comments below! The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall www.ajmediaco.no

David started building funnels and advertising campaigns as a 16 year old and built an impressive client list. With years of experience and millions of dollars of ad spend under his belt, at the age of 23, David is now scaling online programs and courses through his funnels. His upcoming event "Conversion Summit" will help YOU convert more leads into paying customers. GET YOUR TICKETS HERE; https://fixmyoutreach.com/event You can find David here; https://www.instagram.com/davidbalji/ The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Kai Lode picked up his bag and moved to the US when he saw an opportunity to learn and build. The opportunity was nothing less than what we know as Valuetainment today, and Kai worked on almost everything behind the scenes. After 5 years, Kai has now moved on to build a new company called Snackprompt. Snackpromt is becoming THE marketplace for AI promts and helps us understand AI models. Kai shares his mindset and business insight in this awesome episode of the Beauty of Business podcast! You can find Snackprompt here; https://snackprompt.com You can find Kai here; https://twitter.com/kailodee The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

 @RomanSharf  //  @LuxuryBazaar  has been in the watch industry for over 20 years and has seen everything from flipping on eBay, their own website, and over the counter deals in the fast-paced environment of New York. In this podcast, Roman shares everything about his story, how he scaled LuxuryBazaar, and why marketing is the most important part of business. For everyone interested in watches or the watch industry - this is a MUCH WATCH! You can find LuxuryBazaar here; https://www.luxurybazaar.com You can find Roman here; https://www.instagram.com/romansharf/ The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Andy is an experienced marketer and salesman who is now innovatively scaling his SaaS company. In this podcast we talk about how to sell, using webinars as a tool and why SaaS is his chosen path! The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Go watch this video I made about how we got a 7X ROAS for Foodstuff In 1 month with paid ads: https://youtu.be/_dT0VJiyszY You can check out our tools here; Apollo: https://apollo.grsm.io/AJMedia Notion: https://affiliate.notion.so/AJMedia Triple Whale: https://partners.triplewhale.com/ltj6k4qh44pi Follow me on Instagram: https://www.instagram.com/alexjoh13/ Work with my agency; www.ajmediaco.no

The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-me... Go watch this video I made about how we got a 7X ROAS for Foodstuff In 1 month with paid ads: https://youtu.be/_dT0VJiyszY You can check out our tools here; Apollo: https://apollo.grsm.io/AJMedia Notion: https://affiliate.notion.so/AJMedia Triple Whale: https://partners.triplewhale.com/ltj6... Follow me on Instagram: https://www.instagram.com/alexjoh13/ Work with my agency; www.ajmediaco.no

Chris Lee is a serial entrepreneur with multiple nine-figure exits on his resume. He has built Solgen Power all the way from his garage to CEO and is now Chairman of the company that does over 200M USD in revenue. He shares his story from missionary to family man and a genius team builder.The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.Thank you for listening! Remember to subscribe and rate our podcast.