He Watched Triumph Rise, Victory Die & Indian Return | Royal Enfield's Ross Clifford | Ep. 161

Send us Fan MailRoss joins the One Gang Worldwide Podcast to talk about a career spanning Triumph, Polaris, Indian Motorcycle, Victory and now Royal Enfield, where he leads the brand across the Americas.He shares what it was like working around John Bloor during Triumph’s resurgence, why Polaris believed the Indian name could accomplish something Victory couldn't, and what ultimately led to Victory being discontinued. Ross also explains why he left Polaris for Royal Enfield and why India may play an increasingly important role in the future of the global motorcycle industry.Connect with Ross:Website: https://www.royalenfield.com/LinkedIn: linkedin.com/in/ross-clifford-7365b99Facebook: https://www.facebook.com/ross.clifford.16/Email: [email protected] Out Our Sponsors:DealerConnect Website:https://www.npda.org/dealerconnectDealerConnect Registration:https://www.npda.org/event-details/dealerconnect-2026SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.comConnect with Cycles Worldwide:Facebook: https://www.facebook.com/cyclesworldwide/YouTube: https://www.youtube.com/@CyclesWorldwideInstagram: https://www.instagram.com/cyclesworldwidellc/Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/TikTok: https://www.tiktok.com/@cycles.worldwideTimestamps:00:00 Victory vs Indian Brand Equity00:28 Podcast Intro and Guest Setup01:44 Rapid Fire Icebreakers04:01 Birmingham Roots and Riding Bug06:30 Engineering to Sales Pivot07:54 John Bloor Interview Twist10:23 Triumph Growth and Germany Mission15:33 US Lessons and Leadership Growth18:00 Global Riding Cultures Compared20:48 Leaving Triumph for Polaris22:39 Acquiring Indian and Ending Victory27:44 Designing Modern Indian Heritage30:46 Polaris Strategy and Why Royal Enfield32:59 India Manufacturing Pivot35:26 Joining Royal Enfield37:55 Bikes Too Expensive39:38 Pure Motorcycling Culture41:04 Himalayan Success Formula44:08 Americas Growth Strategy49:50 Future Industry Direction51:37 Harley Hero Partnership53:44 Media Shift and AI58:23 Dealer Network Overhaul59:56 Flagship Stores Plan01:07:32 New Products and EV01:09:57 Closing Thanks and Farewell#RossClifford #RoyalEnfield #IndianMotorcycle #Triumph #Polaris #VictoryMotorcycles #MotorcycleBusiness #PowersportsIndustry #MotorcycleDealers #MotorcycleLeadership #MotorcyclePodcast #OneGangWorldwide