Healthcare Brand Deals: Legal Mistakes That Could Cost You with Dan Ilkay | EP 45

Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matter even more when your credentials are part of your brand. You’ll learn how to push back with confidence, when to bring in an attorney, and why forming an LLC can help protect your personal assets.Dan Ilkay is the founder and principal lawyer at ILKAY Law. This firm was founded to help small and medium-sized technology businesses gain access to important legal services including contract support and protection of your intellectual property. His technical background and entrepreneurial experience make him uniquely suited to assist your technology businessILKAY Law represents a wide range of clients, ranging from small start-up businesses to multinational corporations. Prior to beginning his law practice, Dan Ilkay worked in the business world. His extensive experience in that field allows him to understand the business realities facing his clients, helping him to guide and negotiate the most favorable terms for his clients.Dan Ilkay, the founder and managing attorney, is licensed to practice law in California while representing clients from all over the United States on Federal law matters and the world, ranging from overseas businesses, online sellers to retail chains, and mature IT companies. Connect with Dan:Website: https://ilkaylaw.com/IG: https://www.instagram.com/incompanycounsel/Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/Episode highlights:(0:00) Intro(1:16) Introduction to Dan Ilkay(3:46) Why contract review matters(6:20) Negotiating scope, pay, and renewals(7:33) Name, image, and likeness rights(11:21) Exclusivity clauses and pricing(15:38) When to hire an attorney(21:43) FTC disclosures and health claims(26:57) Indemnification, liability caps, and LLCs(31:03) Confidentiality and renewal terms(36:20) Timelines, payment terms, and milestones(39:35) Takeaways(43:32) Where to find Dan and his resources(45:11) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!