Healthybud is Getting Creative with Superfoods for Dogs

In this episode I'm talking to Dana Ben David of Montreal-based dog wellness brand Healthybud. Her team's passion for nutrition lead them to create dog treats, toppers and meals that are all about superfoods. They worked with researchers to ensure their formulas were making the most of each ingredient. They are so dedicated to getting the recipes just right that when they launched they only had 2 products. That goes to show that you don't need to wait to have a shelf full of options before launching. As a new brand trying to get their name out there, Dana does a lot of outreach on social media. She's a big fan of sending voice note DMs to followers. For her, building community is all about being a real person and treating all of your followers like real people, too. Speaking of getting real, I asked about the Healthybud ambassador program because I'm always getting questions from the Wear Wag Repeat community about how to run one. I loved that Dana told me she doesn't have it all figured out, but what's important is knowing your goals and brand values and thinking in a creative way that goes beyond the promocode.