Heart-Centered Selling: Top Strategies for Female Entrepreneurs 50+

If you're like some female entrepreneurs who cringe at the word "sales," this episode is for you. As someone who used to dread making sales calls because I was afraid of coming on too strong, I understand the discomfort. But what if I told you that sales could be an act of service rather than manipulation? Show Notes | Transcript "When you approach sales from that heart-centered way of being able to offer service, then it's easy to make a sale. It really is." - Gloria Grace Rand In this episode of Live Love Engage, I'm sharing my journey from sales-averse to sales-embracing, and how you can do the same. We'll explore why women over 50 have unique advantages when it comes to heart-centered selling. We'll also address potential hurdles like ageism and self-doubt, offering strategies to turn these challenges into opportunities. Discover how to: Approach sales conversations with genuine curiosity Use active listening to uncover client needs Offer solutions that truly serve your audience Handle "no" with grace (it often just means "not yet") Key insights include: How my first "sale" as an entrepreneur came from a place of genuine desire to help Why women over 50 are twice as likely to create successful businesses The importance of listening deeply in sales conversations Reframing sales as a sacred offering to serve others Practical tips for overcoming sales-related limiting beliefs A Gift for Your Energy Field As a special bonus, I'm offering a brief light language transmission to help clear any unconscious blocks holding you back from sales success. This energetic gift is designed to resonate with your DNA and open new pathways of abundance. Ready to reclaim sales as a heartfelt way to serve others? Tune in for practical wisdom, spiritual insights, and a dash of humor as we navigate the beautiful world of conscious selling. Resources: Schedule a free introductory light language session: https://tidycal.com/gloria3/lightlanguageintro Join the Soulful Women's Network: https://www.facebook.com/groups/soulfulwomensnetwork Receive daily inspirational email messages: bit.ly/LoveLightNotes Achieve emotional balance with a personalized 30-minute light language session: https://gloriarand.com/light-language-healing/ Need support? Go to engagewithgloria.com to schedule a call. Connect with Live Love Engage: Send Gloria Grace a message ☕ Support the podcast ❤ Love this episode? Leave us a review and rating LinkedIn: Gloria Grace Rand Facebook: Gloria Grace Rand YouTube: Gloria Grace Rand TRANSCRIPT Heart-Centered Selling: Top Strategies for Female Entrepreneurs 50+ Host: Gloria Grace, Confidence Catalyst and Self-Love Advocate Introduction: Reframing Sales Gloria Grace: Namaste. If you're like I was a few years ago and you hear the word sales and you go "ah," well, you're in the right place because today we are reclaiming sales as an act of service, not manipulation, which I think is one of the connotations that sales has. But first, as always, I want to welcome you to Live Love Engage. I am Gloria Grace, confidence catalyst and self-love advocate. And I empower women over 50 through my signature LOVE method and energy healing to boldly live life on their terms. As I mentioned, sales—sort of like systems a couple of weeks ago—not exactly my favorite subject. And I've been procrastinating on doing this episode because even though I know and I understand now that sales really is a service, there's still part of me at times that just feels icky about it. I'm just going to be honest, and that's a problem frankly, because it makes it challenging when you're in business if you've got this limiting belief about sales. My Sales Background That's what I did. I mean, when I first started my business way back in 2009 as an SEO copywriter, helping write content for business websites, that was what I decided to do. Before that I was an employee—I worked in television. I worked for a long time at the public television station down in Miami, Florida on the staff of the Nightly Business Report. Then I left that for a while and worked part-time at another television business news organization, and then finally became a stay-at-home mom for a while. So my previous experience of selling before that was: right after high school I sold shampoo door-to-door as a fundraiser for our band. I was a Girl Scout, so I sold Girl Scout cookies and did well with that. Although truth be told, it was really my mom who did well because she would sell them at work. I sold the most cookies in our troop one year because of that—where she worked, they were hungry for Girl Scout cookies and so I was happy to oblige. I even sold Tupperware for a little while when I was in my twenties, mostly because I had a good friend who was trying to get a Tupperware business going. Since I'd used Tupperware for years—my mom was a Tupperware customer—I thought, "Oh, okay, how hard can it be to sell Tupperware?" Direct sales and me are not a good fit, especially selling physical products. I didn't enjoy that. My First Real Sale: A Heart-Centered Approach Now when it came to promoting my business as a copywriter, I realized, "Oh, crap, I have to sell, don't I?" And what I discovered—and this is sort of the crux of what we're going to get into today—is that my very first sale came about as a result of hearing a presentation by a couple of life coaches. I belonged to a women's group at the time called Mothers and More. They gave this presentation to our group called "No is a Complete Sentence." I think I've talked about boundaries on the show before and how important they are for men and women, but especially women, because we tend to be caretakers. But we also have to learn to take care of ourselves, and that's where boundaries come in. We need to learn to say no. Even in business, sometimes we need to say no as well. So anyway, I'm listening to this presentation, and what was going on in my life at the time was that I was taking a course on SEO copywriting. I was studying with Heather Lloyd Martin—she was an SEO copywriter and had a course that I was taking. I was learning about this stuff, and I thought, "Well, you know, just for giggles, I'm going to Google this company and see if I can find them." They were life coaches in Orlando, and I knew enough about keywords to look for that. So I went to Google and searched for "life coaches Orlando," and I couldn't find their company. I looked and looked—went past page one, page two, nothing. Then I finally typed in the name of their company, which was Creating Your Masterpiece. Then they came up on Google. I said, "Let me look at their website. Let me see what the deal is here." What I found was that they did not have "Orlando life coaching" as a keyword phrase in the back end of their website. Even though I wasn't done with the course yet, I knew that I could help them. I suspected that if I was able to do this optimization, I had a good feeling that I could help them get onto page one of Google. This was way back in 2009, and it was much easier to get on page one of Google at that time. Now there are billions of websites, so it's a little more challenging. Overcoming Fear to Make the Sale So I called them up on the phone—no, wait. Did I call them? No, no, no, no. That would be too bold for this introverted girl. No, I sent them an email thanking them for their presentation. I said, "I noticed I was trying to find your website and I couldn't find it online. This is the reason why I think it's not showing up." Then I paused. I didn't send the email because fear came up for me. I'm like, "Oh, you know, what are they going to say? Are they going to respond positively? Who am I? I'm not even an official copywriter yet. I'm still just taking the course." All these thoughts started coming into my head, and I was like, "No, I really know what I saw on their website. I know what I saw on the code. I'm sure I could help them." And so I hit send. I got a call maybe the next day, or maybe later that day. They were like, "Oh my gosh, thank you so much! We just had this website designed and we don't understand why nobody is calling us. When can we hire you? How can we hire you?" They did hire me to do the work. Sure enough, they showed up on the first page of Google and their phone started ringing. As a result of that, one of the women belonged to a networking group, and she invited me to join it as well, which I did. She would constantly sing my praises, and I was able to get more business that way. The Key Lesson: Sales as Service The lesson I want you to take away from this story is that when you approach sales—and I wasn't even really thinking of making a sale, I wasn't really thinking of them being my first customer—I was just coming at it from "Oh my gosh, I need to be able to help these people. They're not showing up on Google. I know what can be done. I know I can fix it." When you approach sales from that heart-centered way of being able to offer service, then it's easy to make a sale. It really is. Advantages for Women Over 50 Now, for those of you who maybe have been listening to my podcast for a little while, you might have noticed that I changed my intro a little bit. I've been going through a program where I've been upleveling my brand and really honing in on who I want to serve. I really want to serve women over 50. Women over 50 have advantages when it comes to selling because by now you've got decades of business experience or even just industry experience that helps you with relationship management. Whether you've always been an entrepreneur or you've been in the corporate arena, or maybe you haven't even done that—maybe you've held jobs or maybe you've been a stay-at-home mom and now that your kids are out of the house,...