Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads

This week, we covered new heated Google search ranking volatility.  Google’s Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable information. Google said you can do a lot of SEO that doesn’t work and still do fine.  Google said no one knows everything about SEO.  Google posted documentation on the read more deep links.  Google Search Console confirmed a bug with job listing reporting.  Google Ads Advisor added some new AI safety features. Google Ads API version 24 is out.  Google Ads has new AI-qualified call conversions.  Google Local Search Ads tests immersive video ads.  Microsoft Advertising also released a bunch of AI features.  ChatGPT’s ad manager seems to be rolling out.  OpenAI launched a new bot for ads, OAI-AdsBot.  Google local review replies now seem to be moderated.  Google Business Profiles now sorts photos by recently uploaded.  Bing tests less clickable links in the Copilot search box.  Google posted a job listing to hire an GEO, generative engine optimization, partner manager.  That was this past week in search at the Search Engine Roundtable.Sponsored by Duda... The Professional Website Builder You Can Call Your Own0:00 - Introduction0:30 - Google Search Ranking Volatility Heating Up April 23rd0:55 - Google On Publishing Commodity Content1:52 - New: Google Won't Use Spam Reports With Personally Identifying Information2:43 - Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok3:02 - Google: When It Comes To SEO, Nobody Knows Everything3:35 - Google Documents Read More Snippet Links Best Practices4:21  - Google Search Console Performance Report Job Listings Reporting Bug5:09 - Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification5:23 - Google Ads API Version 24 Now Available5:30 - Google Ads New AI-Qualified Call Conversions6:01 - Google Local Search Ads With Videos Ads6:19 - Microsoft Advertising Releases New AI Features7:20 - ChatGPT Ad Manager Interface7:45 - OAI-AdsBot - New OpenAI Ads Bot7:58 - Google Local Review Replies Are Now Moderated (ReviewReplyState)8:22 - Google Business Profiles Sorts Photos By Most Recent8:36 - Google Job Listing For Generative Engine Optimization (GEO) Partner Manager8:58 - Conclusion