Heather Chastain, Founder & CEO, Bridgehead Collective

Uncover the hidden intricacies of precise messaging and segmentation as Heather Chastain unveils surprising insights and perceptions discovered through her groundbreaking generational research study in the direct selling industry.  Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers' evolving needs and attract a new generation looking to earn extra income. From understanding the importance of incentives to recognizing the shift in public recognition, this episode has it all!