PODCAST · business
Direct Approach with Wayne Moorehead
by Direct Selling News
Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel.Tune in every other Thursday for timely insights and relevant takeaways.
Episodes
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Dr. Thomas Stoffmehl & Michail Tziallas on Putting People at the Center of Growth
Vorwerk CEO Dr. Thomas Stoffmehl and CCO Michail Tziallas join Direct Approach to share why putting people at the center has become fundamental to the company's growth strategy. They explore advisor development, inspirational leadership, technology, product demonstrations, social commerce and how...
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Bonus Episode: Dr. Lucy Gildea on Holding the Tension: Six Essential Lessons in Brand Transformation
Dr. Lucy Gildea, Chief Brand & Scientific Officer at Mary Kay, shares six essential lessons in brand transformation. Drawing from Mary Kay's ongoing journey, Lucy explores how leaders can hold the tension between legacy and change, digital innovation and human connection and today's performance…
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Jenn Ashby on Building Communities People Want to Belong To
Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to belong to. Jenn shares why belonging matters, how community differs from an audience and what purpose, education, contribution and...
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Bonus Episode: Darnell Self on the 5 Levels of Leadership
Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalShield and experience in both corporate and field leadership, Darnell explores relationships, results, impact, character and the...
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Bonus Episode: Justin Serra on Why Trust Is the Currency of Change
Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and field involvement can strengthen culture, increase confidence and give direct selling companies the ability to adapt as the…
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Javier Urdaneta on Direct Selling's Social Commerce Opportunity
Javier Urdaneta of MONAT joins Direct Approach to explore direct selling's social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content and field training to reach new customers while complementing its direct selling model. Javier also shares lessons on product...
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Bonus Episode: Blake Mallen on Change Is Inevitable, Transformation Is Intentional
In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model and value proposition. Discover how direct selling leaders can navigate change, strengthen their organizations and intentionally...
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John Wadsworth on Wellness, Community and Direct Selling Growth
John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and...
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Bonus Episode: Amber Olson Rourke on How to Break Through a Trust Recession
In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their...
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David Vanderveen & Peter Griscom on Winning in the Social Commerce Era
Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how...
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Bonus Episode: Jasmine Star on The Long Game of Building a Personal Brand
In this Direct Approach Bonus Episode, Jasmine Star shares why building a personal brand is one of the most valuable investments direct sellers can make. Learn how content creation, video marketing and authentic storytelling build trust, create social proof and generate long-term business growth...
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Nancy Bogart on Building Culture That Drives Direct Selling Growth
In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving direct selling growth. From field retention and transparent leadership to product focus and succession planning, this…
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5 Years of Direct Approach: Lessons from Direct Selling's Top Leaders
In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores...
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Alex Hoffmann on Expanding Direct Selling in Mexico
In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one...
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Jorge Reyes on Leading Through Change in Direct Selling
In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distributor expectations to leadership, transparency and technology adoption, this conversation explores how companies can adapt…
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Rick Redford on Direct Selling Growth and Consumer Behavior
In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can...
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Amanda Tress on Lead Generation in Direct Selling
In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction...
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Walter Noot on Direct Selling Operations and AI
In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently…
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Barb Pitcock on Building a Purpose-Driven Direct Selling Company
In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores...
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Darnell Self on Sustaining Momentum in Direct Selling
In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build...
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Bonus Episode: Rob Sperry on Reengagement, Retention and Long-Term Vision
In this special bonus episode, we're featuring a data-driven presentation from DSU Fall 2025 with Rob Sperry. Author and strategic advisor Rob Sperry shares original research on legacy leader disengagement and why experienced leaders remain one of the biggest growth opportunities in direct…
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AI in Direct Selling: A Marketing Roadmap with Kathleen Ross
In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement…
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Bonus Episode: Blake Mallen on Leading Through Seasons of Reinvention
In this special bonus episode, we're bringing you one of the most compelling presentations from DSU Fall 2025. Blake Mallen, Chief Strategy Officer of Herbalife, shares a deeply personal and strategic message on leading through seasons of change. From loss and reinvention to resilience and...
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Building Belief at Scale: Justin Serra on Direct Selling Growth Strategy
In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network...
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Bonus Episode: Sol Flint on Unlocking the Next Growth Engine
In this special bonus episode, we're bringing you a global growth-focused presentation from DSU Fall 2025. Sol Flint, General Director of Latin America at Nature's Sunshine, explains why Latin America is one of the most underpenetrated and opportunity-rich regions in direct selling. She shares…
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Leading With the Numbers: Anthony Varvaro on Data, Discipline and Decision-Making
In this episode of Direct Approach, Anthony Varvaro, COO and CFO of InGroup, joins Wayne Moorehead to explore why data-driven leadership is essential in modern direct selling. From global scale and compensation design to balancing qualitative feedback with financial reality, Anthony shares how...
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Bonus Episode: Dan Debnam on the Human-AI Partnership Era
In this special bonus episode, we're bringing you one of the most impactful presentations from DSU Fall 2025: Dan Debnam on the Human-AI Partnership Era. Founder & CEO of Inovara, Dan Debnam explains why AI is no longer just a technology shift, but a human one. He outlines the three currencies…
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Rebuilding from the Inside: Buck McMurray on Strategy, Simplicity and Execution
In this episode of Direct Approach, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus…
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Bonus Episode: Rory Vaden on the Power of Personal Branding
In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than...
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Inside the DSA: Dave Grimaldi on Strategy, Storytelling and What's Next
In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.
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Navigating the New Economy with John Fleming
Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has...
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Welcoming vs. Targeting: Betty Perez on Building an Authentic K-Beauty Brand in Direct Selling
Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet...
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The AI Transformation Playbook: Peter Griscom on Building Faster, Leaner Direct Selling Companies
Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for...
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Winning the Post-Gig Economy with Michael Cody
Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's...
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Building for Scale: The Super Patch Company's Blueprint for Explosive Growth
Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns…
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Building the Biohacking Company: Oliver Dibblee on Xyngular's Strategic Shift
Join host Wayne Moorehead as Oliver Dibblee, President of Xyngular, reveals how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategic approach to comprehensive rebranding, product innovation and technology integration while maintaining...
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Red Aspen's Shopify Integration with Amanda Moore
Discover how Red Aspen's Amanda Moore revolutionized their business with a bold Shopify migration, boosting revenue by 8 percent and enhancing customer experience. Learn practical strategies for launching paid ads, building trust with distributors and leveraging ecommerce tools to drive growth. A...
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Shaping What's Next: ACN's Growth Strategy with Angela Loehr Chrysler
Angela Loehr Chrysler, Chief Development Officer at ACN, shares how the legacy company is modernizing its strategy while staying true to its roots. From leadership lessons to field engagement, this episode explores how to evolve with intention.
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Built to Last in Direct Selling with Rob Sperry (Part 2)
In Part 2 of this powerful interview, Rob Sperry shares the hidden leadership gaps that stall momentum—and how to fix them. From belief and retention to clarity and consistency, this episode expands on the core themes of Rob's new book, Built to Last in Direct Selling. Visit…
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Built to Last in Direct Selling with Rob Sperry
Rob Sperry joins Direct Approach to share the real reasons companies last—and why belief, consistency and trust matter more than ever. Based on his book Built to Last in Direct Selling, this episode offers field-first strategies and honest perspective for modern leadership.
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Culture, Community and a Company that Listens: The jBloom Growth Story with Bret & Jennifer Bonacorsi
Jennifer and Bret Bonacorsi, Co-Founders of jBloom, share how intentional culture, field trust and bold leadership fueled the brand's biggest growth year yet. From product innovation to the Plunder acquisition, this episode is a blueprint for purpose-driven leadership.
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Leading with a People-First Focus: Alexy Goldstein on Building Trust and Connection
CEO & Master Formulator Alexy Goldstein shares how his passion for wellness and people-first leadership built New U Life into a brand rooted in trust, transformation and transparency. From innovation and AI to field leadership and trust, this episode reveals what it takes to grow with purpose.
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Legacy Meets Agility: How Amway Evolves Without Losing Its Mission with Andrew Schmidt
Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective…
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The Future of Party Plan: Innovation, Identity & What's Working Now
In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L'BRI). They share what's...
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Staying Iconic: How Mary Kay Blends Legacy, Innovation & Purpose
Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation…
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From Skeptic to CEO: Ørjan Sæle's Disruptive Path to Reinventing Direct Sales
Join host Wayne Moorehead as Ørjan Sæle, Co-Founder of Zinzino, shares his journey from skepticism to building a $200M direct selling empire. Discover how Zinzino's customer-centric model, test-based nutrition and innovative acquisitions drive global growth. Ørjan reveals strategies for balancing...
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The AI Advantage: How 3 Companies Are Using AI to Boost Growth and Efficiency
Discover how AI is transforming direct selling space. Tune in as leaders from Sunrider, Mannatech and eXp Realty share strategies driving growth and efficiency. Learn how Sunrider boosts customer engagement globally, why Mannatech's AI forecasting slashed inventory costs and how eXp Realty…
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BONUS Episode: The Heart Behind Bravenly's Meteoric Rise with Aspen Emry
(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely's explosive growth. From grassroots beginnings to a $100M trajectory,...
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The Power of Community: Bravenly's $50 Million Milestone
Join host Wayne Moorehead as Aspen Emry, co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive...
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From Politics to Purpose: Kirk Jowers on Leading doTERRA into the Future
Join host Wayne Moorehead as Kirk Jowers, CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA's global growth, he reveals strategies for innovation, building community and navigating direct selling's future. Explore...
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ABOUT THIS SHOW
Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel.Tune in every other Thursday for timely insights and relevant takeaways.
HOSTED BY
Direct Selling News
CATEGORIES
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Frequently Asked Questions
How many episodes does Direct Approach with Wayne Moorehead have?
Direct Approach with Wayne Moorehead currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Direct Approach with Wayne Moorehead about?
Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel.Tune in every other Thursday for timely insights and relevant takeaways.
How often does Direct Approach with Wayne Moorehead release new episodes?
Direct Approach with Wayne Moorehead has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Direct Approach with Wayne Moorehead?
You can listen to Direct Approach with Wayne Moorehead on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Direct Approach with Wayne Moorehead?
Direct Approach with Wayne Moorehead is created and hosted by Direct Selling News.
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