Helen Tan, Co-founder, Doublewoot Fashion, Malaysia

Helen Tan of Double Woot Fashion Talks About Influencer Marketing 🌟 Join us on an inspiring journey with Helen Tan, the creative force behind Double Woot fashion! Hailing from Penang, Malaysia, Helen and her sister have built a cult-like following for their quality fashion at affordable prices. From the early days as a pre-loved clothing shop on Blogspot to a global sensation, Helen shares her 18-year entrepreneurial voyage. Dive into the challenges faced during the COVID pandemic, innovative marketing strategies, and the pivotal role of influencer marketing. Helen's insights on family support, passion, and finding purpose resonate deeply, making this episode a must-listen for aspiring women entrepreneurs. Discover the unique naming conventions, emphasis on authenticity, and the multifaceted marketing approach that defines Double Woot's success. Tune in now for a dose of empowerment and entrepreneurial wisdom! For the full show notes, visit WomenpreneurAsia.com This episode is sponsored by RedboxStudio.com