Hello, Siri AI | AG1 Adds Creatine | Walmart Takes On DoorDash

Apple just dropped its new Siri AI, AG1 Pro launched a reformulation adding creatine HMB, and Walmart is stepping to DoorDash with restaurant delivery. Plus three guest interviews on modular racket-sport bags, Shopify event enrichment for the AppLovin AXON era, and the virtual-summit playbook for Amazon sellers.ON TODAY'S EPISODE OF ECOMM COWBOYJack Oswald (Founder, Cancha) — Former UK-based ITF Futures tennis player who built Cancha into a global modular sports-bag brand for tennis, padel, pickleball, and travel. Incorporated 2020, splits time between London and Virginia, personally handles all customer service, and donates 1% of gross sales via 1% for the Planet. We dig into why no player-founded brand has displaced Babolat and Wilson yet.Isaac Reyna (Founder, Metaply / M Agency) — Orlando-based Shopify data platform that launched October 23, 2025. Enriches Shopify event data with server-side tracking and custom conversion events sent through Meta CAPI, Google, and AppLovin AXON. Sister M Agency manages AXON campaigns "seeded with your Shopify purchase history." Case studies show 72% ROAS lift / 44% CPA drop on a Metaply install, and $595K attributed revenue at 3.71x Triple Whale ROAS. We get into the seed-before-spend mechanic, how to defend AXON's attribution against the "claims credit for everything" critique.Kevin Sanderson (Marketing and Partnerships, My Amazon Guy / Founder, LGN Marketing) — Sold his Maximizing Ecommerce summit company to Steven Pope's My Amazon Guy in 2023. Now drives MAG's growth through email, webinars, and affiliate, while running the Email Profit Summit out of LGN. Six-figure Amazon seller who's helped 6, 7, and 8-figure sellers expand internationally. ALSO ON THE SHOW- Gruns: how to become Chad (emerging brands)- Bot traffic surpasses human traffic- AI scams a plenty- Barebells Candy- Claude Mythos launches today- Watch and react: SpaceX AI satellite production in Austin- Watch and react: macOS name reveal- Crumbl x Dove- OpenAI files confidentially for IPO- Spacegoods is hiring a Creative Strategist- Moment of zen: new marriage hack unlocked_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693