HelloFresh WANT candidates to apply using GenAI –– Yasar Ahmad on why he’s making the application process harder, Talent 6.0, and driving innovation in a 200-strong TA team

Yasar Ahmad is the Global Vice President of Talent, Mobility and Rewards at HelloFresh. And he WANTS candidates to apply for roles at HelloFresh using GenAI. Join our TA Disruptors podcast host, Robert Newry, as he and Yasar unpack:How HelloFresh are approaching Talent 6.0Why candidates applying for 100s of roles with just one click is a GOOD thing for TA teams… And why we need to act now to adapt the selection process so we’re climbing a hill, not a mountain.Why getting candidates to disqualify themselves actually drives UP engagement EVEN when you make the process harder (we’re talking 20% > 90%)  Why you need to rethink your recruitment funnel and how to use guerilla marketing tactics to drive up conversion rates at every stage How Yasar’s 200-strong team live the Fast Followers mantra, how they’re experimenting with GenAI for themselves to claw back 40% of their workload, and why that isn’t as complicated as you think Why GenAI means the death of the vanity metric once and for all and why MORE candidates doesn’t mean BETTER candidates.Download the episode now for unmissable insights. We promise it will be the most valuable podcast you listen to this week. Thanks for listening, and here’s some helpful links:Download the new report on the impact of Generative AI on recruitment and why it will make traditional selection processes redundant:https://hubs.li/Q0282Gbq0 Sign up for our newsletter - it's the easiest way to be updated with the industry’s brightest ideas and the freshest need-to-know data - every week:https://hubs.li/Q0282H370  Watch the Episode On YouTube: https://hubs.li/Q0282Ms40Follow us on Linkedin: https://hubs.li/Q0282J5c0 Connect with Robert on LinkedIn:https://hubs.li/Q0282KjJ0  Connect with Yasar on LinkedIn:https://hubs.li/Q0294nHq0________________________Talent acquisition is changing faster than it ever has before. ChatGPT and other GenAI tools are literally turning the selection process on its head. This podcast is designed for disruptive Talent Acquisition leaders who want to get ahead. For the innovators, the movers and shakers, and the TA leaders who will survive and thrive in this new era by moving quickly to future-proof their recruitment processes. Even when you’re feeling overworked and overwhelmed, we’ll help you keep up with the latest ideas from the industry’s brightest innovators and the freshest need-to-know data from new research. TA Disruptors has got you covered. All brought to you from the team behind Arctic Shores. Hosted on Acast. See acast.com/privacy for more information.