PODCAST · business
Breaking Sales
by Dan Lappin
Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.
Episodes
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Why the Hardest Questions Never Get Asked with Elizabeth Weingarten
Why do sales professionals avoid the questions that matter most? Sometimes it's because every conversation starts to feel like a verdict on who they are. In this episode, Dan sits down with Elizabeth Weingarten, a journalist, applied behavioral scientist, and author of How to Fall in Love with...
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The Gold Standard of Sales Performance
The same drive that gets you into the conversation can sabotage you once you're in it. That's one of seven behaviors Dan and Pam have consistently seen in the highest performers they've coached, many of them earning seven figures a year. Some will sound familiar. Some won't. And one might change...
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The Cost of Avoiding Discomfort with Jason Moser
If you're in sales, you may have noticed a familiar pattern: a hard question you soften before you ask it, a prospecting call you keep pushing out to tomorrow, or an observation you don't make because saying it feels risky. It's easy to chalk these behaviors up to busyness or a lack of…
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Your Value Doesn't Matter Yet
Sales professionals can spend enormous energy making sure a prospect understands their value, and it still isn't enough to move the deal. In this episode, Dan and Pam explore why that happens, and why demonstrating value is the wrong focus entirely. A prospect's brain reacts to change the same…
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The Skill That Rewrites How You Handle "No"
What if the thing holding back your performance isn't a problem with your abilities, but with how you think about the moments you're dreading? The outreach you avoid, the questions you hesitate to ask, the "no" you're bracing for before you pick up the phone — these are all examples of how your...
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Biases Dominate Your Prospect's Decision Process
Prospects don't enter sales conversations with a blank slate. They bring years of experiences, assumptions, loyalties, and fears that shape how they evaluate every option in front of them. Those biases influence the prospects willingness to change and how they filter your ability to help them...
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Why We Stick to What's Not Working with Annie Duke
You probably don't think of yourself as resistant to change. But when something has worked for you before, it's easy to assume that's the reason for your success — and that habit makes it hard to notice when a different approach might actually work better. In this episode, Dan sits down with...
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How you start does have a cost!
The opening minutes of a prospect meeting carry more weight than many sales professionals give them credit for. It can dictate whether you are starting from a position of strength or from behind. From that very first moment forward the prospect is trying to determine one thing: What does this...
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The Work Nobody Sees with Coach Urban Meyer
There is a pattern that often appears in sales organizations: someone isn't performing, and the response is frustration, blame, or eventually, a conversation about whether they still belong on the team. What rarely happens is an honest look at whether that person was ever actually set up to…
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Why You Choose to Play It Safe with Roy Baumeister
There's a reason so many smart, capable sales professionals consistently avoid doing the things they know they need to do and taking the risks they know they need to take. It's not laziness, and it's not a lack of motivation. As it turns out, it's rooted in something far more fundamental about…
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Is Development Fatigue Real?
Plenty of sales professionals will tell you they're committed to their own development. But when you ask them what they're actually doing, how much time they're putting in, or whether it's paying off, the answers are all over the map. In this episode, Dan and Pam explore what real professional...
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Self-Awareness and Performance with Dr. Mark Leary
There's a pattern that affects almost every sales professional, regardless of experience level: the conversations that matter most are rarely the ones that bring out your best performance. The higher the stakes, the more you might find yourself hesitating, second-guessing, and holding back — even...
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Designing a High-Performance Day
It can be common to not always give much thought to how you're setting yourself up each day. You might have habits, but not a deliberate practice built around how you actually want to perform. But performing at your best — and achieving a sense of fulfillment when the day is over — doesn't happen...
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The Neuroscience of Trust with Dr. Paul Zak
What does it actually take to build trust in a sales conversation? Not just rapport, but trust — the kind that makes a prospect lean in, open up, and ultimately make a decision? Dr. Paul Zak is a behavioral neuroscientist, the author of several books, including Trust Factor and Immersion, and one...
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Providing for Today vs. Building for Tomorrow
Ask any underperforming sales professional why they're not doing what they need to do, and you'll eventually hear them say, "My family comes first." Ask a top performer the same question about what drives them, and you'll hear the exact same thing. It all comes down to how one demonstrates it. In...
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Rewiring Your Response to Adversity with Erez Avramov
What separates professionals who stay composed when facing rejection from those who get knocked off course? It's not experience or natural talent; it's understanding how your mind responds to challenges and redirecting it when it starts working against you. In this episode, Dan sits down with...
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The Questions Your Prospects Can't Ask Themselves
What stops you from asking the question that could genuinely help a prospect think differently? Most of the time, it's not a lack of awareness. You can usually see what needs to be addressed—but something holds you back from creating the discomfort that leads to clarity. In this episode, Dan and...
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The Warrior's Sales Playbook with Chris Harris
What can a martial artist who trained tier-one special forces teach you about sales performance? Everything. In this episode, Dan sits down with Chris Harris: bestselling author, keynote speaker, Martial Arts Hall of Fame inductee, and creator of the combat system Roku Jitsu. Chris spent 25 years...
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The Price of Reaching Your Potential
Howard Stern admits he was the worst DJ imaginable when he started. But his obsessive will to get better transformed him into a legend. In this episode, Dan and Pam explore how this principle applies to every high performer, from athletes to salespeople. You'll learn about the two components that...
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Where Is Your Prospect in Their Decision Journey?
Why do even experienced sales professionals struggle to move prospects from initial interest to closed deals? The answer often lies in a fundamental misunderstanding of how prospects make decisions about change. Most salespeople jump straight to demonstrating their value without understanding…
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Planning for 2026 When You're Tired of the Same Results
What determines whether your 2026 becomes a breakthrough year or just another year of good intentions? Most sales professionals approach year-end planning the same way they approach everything else: they only focus on what they want without examining why they don't already have it. This Breaking...
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The Uncomfortable Truth About Giving Feedback
Why do we avoid giving feedback when we know someone needs to hear it? It's not a lack of time or unclear expectations; it's the fear that speaking up will damage the relationship. But the uncomfortable truth is that withholding feedback because you're afraid denies people the chance to fix the...
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How Victim Mentality Sabotages Performance
How do you respond to pressure and repeated rejection? Most sales professionals can spot a victim mentality in their colleagues instantly: the rep who blames the CRM, the veteran who insists the territory is cursed, the coworker who always has an excuse for missed quota. But recognizing when…
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Staying in the Game When Conversations Go Sideways
What separates the sales professionals who consistently close deals from those who accept rejection too easily isn't charisma, product knowledge, or years of experience. It's conversation resilience: the ability to maintain composure and curiosity when discussions take unwelcome turns. In this...
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The Cost of Poor Preparation
What happens to your brain when a prospect says something you didn't expect to hear? In this episode, Dan and Kristie explore why even seasoned sales professionals can freeze up or panic when conversations take unexpected turns, and the specific preparation process that prevents it from…
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What Do You Actually Mean By That?
Why do prospects choose competitors even when you clearly have the superior solution? In this episode, Dan and Pam uncover a critical gap that's costing sales professionals deals every day: the failure to understand what prospects actually mean by the descriptive words they use. Through real…
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Stop Forcing Sales Conversations
What if the secret to higher closing rates isn't better techniques, but better preparation? In this episode, Dan and Kristie break down one of the most common mistakes they've observed in client calls: professionals who force conversations instead of letting them unfold naturally. Drawing from...
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Are You Tracking Performance or Just Hoping for the Best?
What if your sales success has more to do with luck and timing than actual skill? In this conversation, Dan and Pam tackle the uncomfortable truth that many sales professionals are operating in the dark—putting substantial effort into their pipelines without tracking the metrics that reveal…
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Are All Nos Equal?
Are you proud of the nos you're getting? Most sales professionals celebrate any rejection as progress, but here's the uncomfortable truth: there are nos you should feel accomplished about, and then there are nos that are filled with regret. In this episode of Breaking Sales, Dan and Pam break…
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Stop Making Outreach Decisions Based on How You Feel
What separates high performers from everyone else when it comes to prospecting? It's not their message, their experience, or their market. It's how they think about the activity itself. Most sales professionals make the critical mistake of allowing their feelings in the moment to dictate whether...
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Choose Your Pain Wisely
Pain today or pain tomorrow. That should be the mantra for anyone trying to achieve or create something new and different in their life. Mark it #1 for sales professionals trying to achieve at a high level. High performance demands you pick your pain. Most sales professionals avoid the daily...
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Stop Selling Today's Pain; Start Selling Tomorrow's Vision
What if the biggest factor in whether someone makes a change isn't their current pain? Most sales professionals are obsessed with the present. They dig into problems, poke at pain points, and highlight what's broken today. But Dan and Pam reveal what they're missing: human beings don't change...
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The Hidden Threat Sabotaging Your Sales Conversations
There's a devastating invisible force awaiting you in every prospect and client conversation you have, and you hold the key that either lets it out or keeps it at bay. The good and bad news - it's all controlled by you. In this episode, Dan and Kristie explore how anxiety shows up in sales...
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Four Closing Skills that Your Prospect Will Value (Part II)
Every closing technique you've been taught is training your prospects to resist you. While you're focused on "Always Be Closing," your prospects are running in the opposite direction, "Avoid Being Closed." The harder you push, the further they pull away. It's a losing game. In Part I, we revealed...
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Rethinking the Close: Why Winning Isn't What You Think It Is (Part 1)
Traditional closing tactics focus on winning the deal—but that's not the process your prospects and clients experience. They experience a process that requires them to debate change. If you want to get better at closing, then you'll need to master the process that your prospects go through. The...
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Release Performance Anxiety with Emily Smith
In this revealing second part of our conversation with Lappin180 and top commercial real estate advisor Emily Smith, we dive deep on one of the most damaging barriers to successful selling: - anxiety, and how detachment is a practical and proven way to reduce the thoughts that hold you back.…
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If You Don't Change - Nothing Changes with Emily Smith
After 12 successful years in commercial real estate, Emily Smith thought she had the perfect formula: be the most prepared, most knowledgeable person in every room. Then she started working w/ Lappin180. In this candid conversation, Emily reveals how she completely transformed her approach by...
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Your Calendar as an Asset: The Zero-Sum Approach to Time Management
Do you view your calendar as a constraint or an asset? In this episode, Dan and Pam discuss why your relationship with time is the foundation of high performance. They explore the zero-sum approach to time management, revealing why traditional time blocking doesn't work for most sales…
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Say Less To Get More: Embracing The Power Of Silence In Conversation
When was the last time you sat comfortably in silence during a sales conversation? In this episode, Dan Lappin and Pam Evanson explore the transformative power of giving prospects space to think. You'll learn: Why jumping in to fill every pause can cost you valuable insights Practical techniques...
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How to Break Inherited Patterns: The Psychology Behind Sales Performance
What hidden patterns from your past might be limiting your sales performance? In this candid episode, Dan and Kristie share personal stories about how childhood experiences shaped their approach to business conversations. Dan reveals his journey from seeking validation to finding freedom in...
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Do You Feel Like You're Chasing The Day?
Have you ever felt like you were chasing the day? You know, that gap that exists when you set out to achieve or create something new, but you're unsure if the different routines and actions you're investing in will pay off. Your days include more uncertainty than normal because the new and...
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Are You Good or Are You a Professional?
WARNING: Part II of this conversation might make you uncomfortable—especially if you've been in sales for more than 10 years. When Dan asked a room of veteran salespeople with multiple 7-figure deals under their belts when they last practiced their sales conversations, the silence was deafening....
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What Do Your Routines Say About Your Real Priorities?
What separates sustainable high performance from occasional success? Often, it's not the big moments, but the small daily practices that create the foundation for excellence. In this final episode with MJ Insurance Chief Growth Officer and President of Benefits Consulting Andy Vetor, we explore…
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Are Your Solutions Actually The Problem?
Ever notice how the more attached you are to someone's success (kids, friend, client, or prospect), the less likely they are to listen to and take your advice? Through stories from sales, leadership and parenting, MJ Insurance Chief Growth Officer and President of Benefits Consulting Andy Vetor...
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Is Your Need to Prove Your Value Actually Destroying it?
Do you know what it's like to stay unwavering and fully committed to asking questions and seeking to understand the other person's perspective, versus sharing expertise or having all the answers? That powerful shift from no longer making yourself the lead character in the conversation, and…
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What Are You Really Running From?
Ever wonder how you can learn to embrace those uncomfortable moments? You know— the ones that light the path toward where you want to be headed verses where you currently are. Whether a difficult conversation, new routine, or some new action. In this episode, Pam and Dan break down: What's really...
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How To Release The Past To Create Your Future
When was the last time you felt truly confident in a high-stakes sales conversation—not just trying to project confidence, but actually feeling it? In this raw conversation, Kristie reveals what happened when she realized her "proven track record" wasn't good enough. You'll learn the exact…
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What Is A High Performance Process? with Tim Filewicz
How do you fight off the anxiousness that floods in at times during your prospect and client conversations? The feeling that causes you to jump to solving, use filler words in moments of silence, and to back off of asking good, meaningful questions? In Part II of our conversation, Tim Filewicz...
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How to Break Free from the Friend Zone with Tim Filewicz
How do you learn to trust a completely new approach or skill when the stakes are high? In this episode, Lockton VP Tim Filewicz shares how he transformed his mindset from seeking to be liked to embracing a peer to peer role, where the priority is to help his prospects and clients feel positive...
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Trust Starts with Permission to Walk Away
Have you ever noticed how hard it is to truly build trust with someone new—even when you come highly recommended? That's because we naturally hold people at a distance until we understand their intent. In this episode, Pam and Dan explore a counterintuitive truth about sales conversations. They...
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ABOUT THIS SHOW
Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.
HOSTED BY
Dan Lappin
CATEGORIES
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Frequently Asked Questions
How many episodes does Breaking Sales have?
Breaking Sales currently has 248 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Breaking Sales about?
Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180...
How often does Breaking Sales release new episodes?
Breaking Sales publishes regularly with 248 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Breaking Sales?
You can listen to Breaking Sales on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Breaking Sales?
Breaking Sales is created and hosted by Dan Lappin.
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