Help! How Do I Lead My Marketing Team

Send us Fan MailPull the Chute Podcast with Jeff and Janna -  The team interviewed Fred Petito Founder/CEO of Attain Leadership.  Fred talks about the ever changing world of marketing and how to be a leader within this ever changing industry. Fred Petito BioMarketers today hold one of the most challenging roles in business. Whether contending with pressure to drive profitable growth or keeping up with an increasingly complex marketing landscape, succeeding as a marketer has never been more difficult.Success as a marketer requires more than excellent marketing skills. As an executive coach, my mission is to help marketers and agency professionals cultivate the mindsets, behaviors, and strategies that drive success as a marketing leader such as…~ Creating and selling an inspiring strategic vision~ Prioritizing activities that create customer & company value~ Positioning marketing as a profit center versus a cost center~ Focusing on long-term strategic initiatives instead of daily fires~ Building & mobilizing high-performing teamsThe kinds of executives I work with…~ Set high standards for themselves~ Have high expectations for their career ~ Are motivated to develop more productive work & career patternsI would welcome a conversation to explore helping you realize your full potential as a marketing leader. When we work together I will partner with you to…~ Cultivate a more influential & inspiring leadership style~ Ensure key company leaders understand the value of marketing ~ Develop an agile & adaptive leadership approach ~ Bring a more strategic & creative mindset to business challenges~ Build trust & supportive relationships with key stakeholdersMy coaching and advisory services are backed by over 20 years of experience as a C-level executive and senior leader with startup and large global marketing services firms. Throughout my career, I have coached and advised countless marketers across a diversity of performance, development, and career management topics.For me, there is nothing more rewarding than helping a marketing client master challenges, overcome obstacles, and create a roadmap for their growth that gives them purpose, clarity, and confidence in the future.Discover more at https://attainleadership.com/, or create some time together at: https://attainleadership.com/lets-talk/---Fred Petito received his Doctorate in Marketing from Pace University and graduated from Columbia Business School’s Executive Development Program. He received his Advanced Executive Coach training at the College of Executive Coaching and is a Board Certified and Leadership Challenge Certified Coach. Formerly an attorney, Fred has been a speaker at numerous conferences including the Cannes Lions Festival.Need a Coach? Reach out to [email protected]@jannalandry.com