Henk Geertsema: Communicating policy and building relationships

from The Agri-Works Podcast · host Agri-works

Henk is PR and Communications Manager for the Country Land and Business Association (CLA) North region, leading on media and member communications. In this episode, we chat about how effective communication shapes policy, why relationships sit at the centre of any type of influence, and the role in-person events still play in a modern marketing strategy.

Episode metadata supplied by the publisher feed · Published May 1, 2026

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Henk Geertsema: Communicating policy and building relationships

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