Her Brand Gained 250k Followers Literally Overnight: Pashion Footwear's Haley Pavone

Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.   In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie member: bestie.femalefounderworld.com Check out Haley’s business: https://pashionfootwear.com/ Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices