Her Guide to Building a Purpose-Led Beauty Brand with Phoebe Perring Co-Founder of Balmee Beauty

In this episode of Her Guide, we're joined by Phoebe Perring, co-founder of Balmee Beauty - A thoughtfully created lip care brand grounded in wellness and intention. Phoebe shares her personal journey and the path that led her to co-found Balmee alongside Ali, including the moment that sparked the idea and the gap they identified in the beauty space. We explore how her background in social media and content shaped the way she approached building a brand from the ground up, and the intentional process behind creating Balmee - from ingredient selection through to packaging. Phoebe also opens up about what it was really like launching a product while working full-time and navigating pregnancy, the key lessons she learned along the way, and the realities of building a purpose-led brand that truly aligns with your values. An inspiring conversation about thoughtful beauty, entrepreneurship, and redefining self-care. Her Guide This space was born for women and their village who want more than just surface level advice. We dive deep into our own experiences and real conversations about fertility, pregnancy, motherhood, identity, and everything in between. Whether you're trying to conceive, navigating motherhood, or simply seeking honest, compassionate conversations and connection, you belong here. Follow Balmee Beauty & Phoebe Perring https://www.instagram.com/balmeebeauty/ https://www.instagram.com/phoebeperring/ Join the Conversation We'd love to hear your thoughts on this episode. Send us a message, join us on Instagram @herguidpodcast, or leave a review wherever you listen to podcasts. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/blue-wednesday/lefty