Her Imprint: Paige Wika Shares How Creativity and Curiosity Are Changing the Print Sales Game

In this episode, National Sales Director Paige Wika of IWCO shares her unique journey into the print industry—from her graphic design roots and a family legacy in print to her dynamic, data-driven approach to sales. Paige talks about building trust with clients, using LinkedIn to create community, and the importance of mentorship and creativity in a traditionally male-dominated industry. This is a conversation about standing out, staying curious, and reimagining how print connects with the next generation.