Here's What It's Like to Run a Shoe Brand | Michael Doughty, Hylo Founder episode artwork

EPISODE · Feb 28, 2026 · 1H 7M

Here's What It's Like to Run a Shoe Brand | Michael Doughty, Hylo Founder

from The Mileage Podcast · host Yowana

The Mileage Podcast is brought to you by the Supwell app. Sign up for the best deals on running shoes and gear and/or to offload your shoes so your spouse lets you buy more shoes: https://supwell.circle.so/checkout/marketplace-and-forum-ld3nz (along with DAILY motivation, the most supportive hobby jogger community, best buy, sell and trade shoe marketplace and an exclusive 10% off discount code on hobby jogger gear)On this episode of the Mileage Podcast, we chat with hylo founder Michael Doughty on his joruney to starting the brand, what it's like to operate a running shoe company and how hylo approaches the design process. 00:00 Intro3:45 Deep Dive into Hylo36:33 Michael's Journey into Running1:06:10 OutroThanks for watching! Here's how you can support the channel.1. Join my app to take your training to the next level. Buy/sell/trade running shoes and swap training and shoe advice with fellow hobby joggers: https://supwell.circle.so/checkout/marketplace-and-forum-ld3nz2. Buy your new shoes, running gear and fuel through my Running Warehouse link. I also have a discount code on the app above that gets you 20% off apparel and 10% off fuel and discount  https://www.runningwarehouse.com/?from=supwell3. Get matched with the best running shoe for you at https://runningshoematcher.com (I built the running shoe database and matching logic. It's pretty cool and actually works)4. Buy a hobby jogger hat and other cool Supwell Certified drip at https://hobbyjogger.com5. Follow the Instagram https://www.instagram.com/supwellrunning/

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Here's What It's Like to Run a Shoe Brand | Michael Doughty, Hylo Founder

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