EPISODE · Apr 14, 2026 · 22 MIN
He's Raising $115M to Fix America's Broken Rehab System | Jay Tobey
from The Disruptive Capitalists · host Sam Sells
48 million Americans had a substance use disorder last year. Most never received care. The waitlists are months long and people are dying before they get a bed.Jay Tobey, founder of North Star Recovery & Wellness, is raising approximately $115 million to acquire behavioral health facilities and add 500 beds to meet this overwhelming demand. His approach: acquire facilities offering detox, residential, and outpatient services, retrofit existing buildings instead of building new, and prove that a capitalistic model is the only sustainable way to solve the behavioral health crisis at scale.In this episode, Jay and Sam Sells dive deep into the operational realities of addiction treatment, the failures of government-run facilities, the shifting stigma around mental health, and untapped funding opportunities in HUD and suicide prevention that could be redirected to support sober living.In this episode, you'll hear:→ Jay's plan to deploy $80M by year end and add 500 beds→ Why the full continuum of care — detox, residential, outpatient — is non-negotiable→ Why retrofitting existing buildings is smarter than new construction→ The government facility placement crisis most people don't know about→ How capitalism is the only scalable solution to the behavioral health crisis→ HUD funding inefficiencies and how to redirect them to sober living→ Suicide prevention funding opportunities for behavioral health projects→ Collaboration on building new facilities with innovative technology🔗 Connect with Jay Tobey:LinkedIn: https://www.linkedin.com/in/jay-tobey-114a16155/Insta @ jaytobey18🔗 Connect with Sam Sells:https://www.linkedin.com/in/samuelsells/https://www.facebook.com/impactsamuelfacebook.com/sam.sells.16instagram.com/thedisruptivecapitalistshttps://grantauthority.orghttps://brightstead.com🔗 Follow The Disruptive Capitalists:Apple: https://podcasts.apple.com/us/podcast/the-disruptive-capitalists/id1644437927Spotify: https://open.spotify.com/show/1I5tdqJNcxCB2Qiu1lfZyJ?si=4a4cf07923394bb9YouTube: https://www.youtube.com/@disruptivecapitalists/podcastsAmazon: https://www.amazon.com/dp/B0BDW71563?ref_=cm_sw_r_ffobk_cp_ud_dp_PZGDSPN2ASGH1HR8PADYPandora: https://www.pandora.com/podcast/the-disruptive-capitalists/PC:1001025132⭐ Love the show? Leave a rating & review — it helps more people find us!Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests. The content is for informational and entertainment purposes only and should not be taken as professional advice. Listeners should seek legal or professional advice before making any decisions based on the discussions in this podcast.
What this episode covers
48 million Americans had a substance use disorder last year. Most never received care. The waitlists are months long and people are dying before they get a bed.Jay Tobey, founder of North Star Recovery & Wellness, is raising approximately $115 million to acquire behavioral health facilities and add 500 beds to meet this overwhelming demand. His approach: acquire facilities offering detox, residential, and outpatient services, retrofit existing buildings instead of building new, and prove that a capitalistic model is the only sustainable way to solve the behavioral health crisis at scale.In this episode, Jay and Sam Sells dive deep into the operational realities of addiction treatment, the failures of government-run facilities, the shifting stigma around mental health, and untapped funding opportunities in HUD and suicide prevention that could be redirected to support sober living.In this episode, you'll hear:→ Jay's plan to deploy $80M by year end and add 500 beds→ Why the full continuum of care — detox, residential, outpatient — is non-negotiable→ Why retrofitting existing buildings is smarter than new construction→ The government facility placement crisis most people don't know about→ How capitalism is the only scalable solution to the behavioral health crisis→ HUD funding inefficiencies and how to redirect them to sober living→ Suicide prevention funding opportunities for behavioral health projects→ Collaboration on building new facilities with innovative technology🔗 Connect with Jay Tobey:LinkedIn: https://www.linkedin.com/in/jay-tobey-114a16155/Insta @ jaytobey18🔗 Connect with Sam Sells:https://www.linkedin.com/in/samuelsells/https://www.facebook.com/impactsamuelfacebook.com/sam.sells.16instagram.com/thedisruptivecapitalistshttps://grantauthority.orghttps://brightstead.com🔗 Follow The Disruptive Capitalists:Apple: https://podcasts.apple.com/us/podcast/the-disruptive-capitalists/id1644437927Spotify: https://open.spotify.com/show/1I5tdqJNcxCB2Qiu1lfZyJ?si=4a4cf07923394bb9YouTube: https://www.youtube.com/@disruptivecapitalists/podcastsAmazon: https://www.amazon.com/dp/B0BDW71563?ref_=cm_sw_r_ffobk_cp_ud_dp_PZGDSPN2ASGH1HR8PADYPandora: https://www.pandora.com/podcast/the-disruptive-capitalists/PC:1001025132⭐ Love the show? Leave a rating & review — it helps more people find us!Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests. The content is for informational and entertainment purposes only and should not be taken as professional advice. Listeners should seek legal or professional advice before making any decisions based on the discussions in this podcast.
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He's Raising $115M to Fix America's Broken Rehab System | Jay Tobey
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