Hey Tori! How do I Market My New Workshop? Two Paths to Start

Your workshop is built — now what? Tori breaks down the two real paths to filling it: the Program Path (borrowing an audience through guilds and events) and the Content Launch and Newsletter Path (building your own). Plus a look at where to find the launch framework in the book Workshops Unleashed and in the Digital Marketing Magic Coaching Program using CELA, who drafts a full launch sequence. Join the Workshops Unleashed Book Club by July 18th.Links MentionedGet the Book, Workshops Unleashed: heytori.tech/workshopsunleashedJoin the Free Book Club: heytori.tech/wubookclubDigital Marketing Magic Coaching Program: heytori.tech/dmmcBook a Free Strategy Session: calendly.com/quilt_patch/30minSubmit Your QuestionChapters00:00Launching Your Workshop: The Excitement Begins02:50Marketing Strategies for Your Workshop06:07Choosing the Right Path: Program vs. Content Launch08:58Building Your Audience: The Importance of Email Lists11:56Taking Action: Your First Steps to SuccessThis Week's Hey Tori TakeawayPick one path. Write one pitch email to a guild (Program Path) or the first “something's coming” email in your sequence (Content Launch Path). Twenty minutes, one email.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blogEpisode Keywordshow to market a quilting workshop, guild lecture marketing, quilt teacher email launch, workshop launch sequence, newsletter for quilt teachers, digital marketing for quilt teachers, Workshops Unleashed book