Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs

Join the free webinar "Do You Have a Book in You?" on September 24th: https://selfpublishingincubator.com/bookclassLearn what you could write about and what it could mean for your business.Think about the quilters, knitters, and crafters you consider experts in your field. The ones with influence. The ones people recommend. What do they have in common? They share their expertise in ways that stick—through teaching, speaking, writing, and sometimes publishing.But here's what builds authority fastest: long-form content. And there's one format that opens doors nothing else can quite reach.In this episode, Tori breaks down why books are a different kind of authority tool—and why you don't have to be a "real writer" to write one. She shares her own story with dyslexia and how Workshops Unleashed became a business asset that changed everything. You'll hear from authors in the Self-Publishing Incubator who are building their authority (and their businesses) the same way.If you've ever thought "I should write a book but..." this episode is for you.Enjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building. Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

In this special live coaching episode, Tori sits down with a Digital Marketing Magic Coaching Client, Rhonda Canning of Primetime Quilt Co, to answer one of the most important questions creative entrepreneurs face: what do you do after you launch?Rhonda's story is one of resilience. After taking a three-year break from her pattern design business following her husband's illness and death, she decided to come back this year. With Tori's help, she launched her pattern "Twilight" — and now she's ready to grow. In this episode, you'll hear Tori coach Rhonda through the real strategies that build an email list and grow your audience through collaboration, community, and smart reuse of your work.You'll learn:Seven concrete ways to grow your email listHow to reuse contentWhy collaboration beats going soloThis is the first live-coached guest episode on Hey Tori, and Rhonda's openness about both her comeback and her real-time questions will show you exactly how these strategies work in practice.Click here for the Free Webinar Sept 2th: Do You Have a Book in You? with Tori and the Self-Publishing IncubatorResources and People mentioned:CELA (Creative's Email Launch Assistant) for launch sequencesRelaunch Video by Tori McElwainDirectories: Craft Industry Alliance, Global Quilt Connection, Academy for Virtual Teaching, Heartland Quilt NetworkElizabeth Chappell Pattern Design Course (running for the last time in 2026)Angela WaltersSelf-Publishing Incubator with Tori McElwain, Whitney Steen, and Kaitlyn FritschConnect with Rhonda:Website: PrimetimeQuilt.comInstagram: @Primetime Quilt CoFacebook: Primetime QuiltEnjoying the show? Leave a quick review .Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy.

You pour your heart into every post. You share your story, your journey, your design choices. But your engagement stays flat. Here's what's happening: your readers are watching your story, not seeing themselves in it. Today we're breaking down the one-word shift that changes everything—and it starts with YOU. Learn how to reframe your copy so your audience feels like you're talking directly to them. (Spoiler: a DMMC member's reel went nearly viral when she made this one simple change.)Jame's Wedmore's Conversion CardsChapters00:00 Introduction to the power of language in marketing02:02 The impact of shifting from I to you in content03:19 How this language shift improves audience connection08:05 Practical framework for applying the I to you shift12:38 Real-world example: rewriting a social media post16:54 Results from applying the technique to a reel17:25 Actionable tip: test the shift in your own copy18:33 Encouragement to experiment and observe results19:08 About the Digital Marketing Magic Coaching ProgramEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

You've mapped out your promotional calendar. You know when you're launching. But as you look at that plan, you realize: every promotion reaches only your own audience. Your own list. Your own followers.How do you reach new people without spending money on ads? The answer is strategic collaborations—and it's one of the most underused leverage tools in the creative business.In this episode, Tori walks you through:Why collaborations belong on your promotion calendar (and why you're leaving money on the table without them)The "Why You, Why Now" framework for approaching potential partnersHow to identify aligned collaborators—not just bigger audiences, but the right audiencesThe exact words to use when you reach outHow to structure collaborations so everyone wins (and how to track results)Why quilting summits are driving hundreds to thousands of new subscribers right nowBuild a Promo Calender Episode, click here.Enjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Stop wasting time wondering what to post.You open your laptop on Sunday night ready to finally "get serious" about marketing. Forty-five minutes later, you've reorganized your Canva folders, watched three reels about hooks, and posted absolutely nothing.Or you panic and post three things that have nothing to do with each other—no thread, no strategy, just noise.Here's the thing: it's not a time problem, it's a decision problem wearing time's clothes.In this episode, Tori walks you through the exact system she uses with DMMC members to plan your entire week's marketing in one focused hour (or batch it into one day per month), then execute in just 15 focused minutes per day. By the end, you'll know exactly what to post before you sit down—no more Sunday night spirals.You'll learn:The three priority questions that tell you what to create each weekHow to pick one anchor piece of content and break it into multiple postsThe rules that keep your daily posting time short and your consistency highHow the Break-It-Up Bot automates repurposing for DMMC membersBlog Post Example "How to Add Borders"Click here to see the Blog Post for this Episode.Chapters00:00 Getting Serious About Marketing00:46 Understanding Marketing Time Management02:08 Identifying Common Marketing Struggles02:41 Setting Clear Marketing Goals04:09 Diagnosing Marketing Challenges06:07 Planning Your Marketing Strategy07:54 Establishing Consistency in Marketing08:21 Defining Your Marketing Priorities09:30 Creating Cohesive Content Themes11:33 Breaking Down Content for Social Media13:16 Implementing a Monthly Content Strategy15:05 Taking Action on Your Marketing Plan15:05 Engaging with Your Audience17:47 Staying Focused on Social Media19:19 Using Existing Content Effectively20:42 Leveraging Blog Posts for Marketing23:12 Utilizing Tools for Content Creation26:33 Streamlining Your Marketing ProcessEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Stop scrambling. You have multiple things to promote—patterns, classes, workshops, services—and you don't know what to launch when. So you react, improvise, and feel overwhelmed.Here's a proven planning method I've used in DMMC coaching for years: the promotion calendar. It's not rigid, it builds in rest, and it sets your entire content strategy without the overwhelm.In this episode, I walk you through exactly how I build mine—the framework, the timing, why you keep abandoning planning calendars, and how this one works with your life instead of against it. You'll see how one client went from juggling multiple business arms (subscription boxes, patterns, classes) to following a clear sequence—and how the stress just melted away. Plus, why starting with just 90 days might be exactly what you need right now.Chapters00:00 Introduction to the Promotion Calendar02:02 Why Creative Entrepreneurs Need a Promotion Calendar04:48 What Is a Promotion Calendar and Why It Matters08:34 How to Build Your Promotion Calendar10:37 Listing Your Offers and Big Events12:41 Scheduling Launches and Rest Periods17:01 Understanding Your Business Rhythm19:12 Client Success Stories with Promotion Planning22:55 Starting Small with a 90-Day Plan24:20 Using Your Promotion Calendar to Guide Content and MarketingEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building. Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

You posted "It's here — link in bio," refreshed your sales page about forty times, and… it was quiet. A couple of sales from the same handful of people who always buy. You didn't do anything wrong. You didn't launch — you announced. And those are two very different things.This week we get clear on what a launch actually is, where the whole idea came from, and why sending one email and calling it done leaves so much sitting on the table. Tori breaks down the launch as an event with a build and a countdown (not a single moment), the two roads you can take — an email launch or a webinar launch — and which one fits teachers and designers best. Then she opens the books on her own Workshops Unleashed Book Club launch: the real numbers, including the parts that didn't go to plan.In this episode:Why announcing and launching are not the same thingThe launch as a countdown, not a liftoff — the rocket metaphor from Workshops UnleashedEmail launch vs. webinar launch, and how to pickHow long your launch should run, based on what you're sellingThe unfiltered numbers from Tori's own book club launchCheck out Launch by Jeff WalkerEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Chapters00:00 Introduction to Launching and Its Importance02:11 What is a Launch? Defining the Concept07:59 Common Mistakes: Confusing Announcement with Launch10:02 The Full Launch: Building a Timeline15:05 Rocket Launch Metaphor: Building Anticipation18:50 Root of Launch Strategies: Jeff Walker’s Book20:14 Pre-Launch, Launch, and Post-Launch Phases21:55 Choosing Your Launch Method: Email vs Webinar26:00 Planning Your Launch: Dates and Content29:58 Case Study: Workshop Unleashed Book LaunchResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Four classes on email marketing. A Pinterest course you never finished. And 41 people on your list who haven't heard from you in months.Nothing is wrong with you. But something is going on, and this week we name it.I'm telling on myself a little in this one. I used to sell a course. I pivoted to coaching on purpose, because I watched too many people buy a whole program when what they actually needed was one person telling them which single thing to do next.So we get into why buying another class is the most socially acceptable way there is to avoid marketing your work — and why procrastination isn't a time management problem at all. It's an emotion regulation strategy. Then there's the fluency illusion, which is my curriculum-and-instruction background talking: the study methods that feel best are the ones teaching you the least.Underneath all of it sits one sentence. Marketing requires you to say out loud, in public: I made this, and I think it's worth your money. A class never asks that of you. That's exactly what makes it such a good hiding place.Shownotes for this episode click hereChapters00:00 Tori's shift from courses to coaching00:53 What coaching focuses on: next steps and action01:45 The problem with endless course buying02:20 Introduction to the podcast and Tori's background in learning03:10 The common issue: procrastination and learning07:02 Marketing fears: claiming your work and visibility08:34 The safety of taking classes versus marketing10:23 Learning methods that build durable skills11:26 The importance of action over learning12:35 Decision fatigue and choosing the right next step13:26 The five stages of the Digital Marketing Magic Coaching Program14:46 Why courses can't replace accountability16:01 The value of training with a date and action plan17:07 Evaluating whether you need another course18:05 Using past courses effectively for your next step21:54 The sequence of action: from learning to implementation24:21 Success story: shifting from service to teaching25:47 The importance of taking action before more learning26:54 Making decisions based on action, not just learning27:48 Introducing the Digital Marketing Magic Coaching Program29:59 Final encouragement: take action nowResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Krista Russell went from her first sewing machine to running a long-arm quilting business, writing patterns, teaching classes, and operating a quilt shop—all in five years. She's the kind of person who sees an opportunity and figures it out. But building that fast creates a specific problem: you keep moving without designing. That's where accountability changed everything.In this episode, Krista shares how the Workshops Unleashed book club kept her moving forward during a massive life transition (literally moving provinces mid-move), why deadlines matter more than inspiration for action-takers, and how she went from intimidated by curriculum design to launching evergreen mystery quilt series.If you're juggling multiple income streams, building quickly, or wondering how to scale intentionally instead of just reacting, this episode is for you.Show Note Blog Post for Krista's Five Year JourneyConnect with Krista:Visit her WebsiteFollow her on FacebookJoin the Book Club:Buy the book Workshops UnleashedJoin the Book ClubChapters00:00 Introduction to Krista's Quilting Journey03:06 From Hobby to Business: The Evolution of Krista's Quilting06:02 Building a Community: The Importance of Local Connections08:46 Joining the Book Club: A Step Towards Growth11:59 Taking Action: The Impact of the Book Club on Krista's Business14:55 Designing Workshops: Overcoming Challenges in Teaching18:08 Creating a Curriculum: Tailoring Classes to Community Needs21:07 Future Plans: Expanding Online and In-Person Offerings24:25 The Journey of Teaching and Learning27:32 Crafting Effective Teaching Strategies30:00 The Importance of Student Perspective31:56 Transitioning from Learner to Teacher34:49 Marketing and Growing a Quilting Business40:00 Navigating Challenges in Business Development47:09 Future Projects and InnovationsResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

My first-ever guest! Tonya of Memory Barn Studio makes fidget quilts for people with dementia, Alzheimer's, autism, and stroke recovery — and for years, people kept asking her, "Do you teach?" In this episode, she shares how she went from "someday" to eleven students signed up for her first class at a regional quilt show.We talk about why she went through the Workshops Unleashed Book Club twice before she was ready (and why that's not failure), the free test class that gave her real feedback before anyone paid her, the library community room that solved her "no space to teach" problem, and the playful email marketing game she's using to grow her list. If you've been standing at the edge of teaching, this one's your nudge.See the Accompanying Blog Post "Tonya Kept Saying "Someday I'll Teach" Then 14 Students Signed up".Links:You can find Tonya atMemory Barn StudioInstagram @memorybarnstudioFacebookWorkshops Unleashed Book ClubGrab the book: Workshops UnleashedSubmit a question for the podcastChapters00:00 Introduction to the Podcast and Guest03:00 Tonya's Business Journey and Fidget Quilts06:00 Transitioning from Hobby to Business08:57 The Impact of the Book Club on Teaching12:01 Feedback and Class Development14:58 Conducting Test Classes and Community Engagement17:53 Reflections on Teaching and Class Dynamics21:49 Understanding Class Management and Student Engagement23:58 Preparing for the Upcoming Class26:15 Marketing Strategies for Classes29:12 Growing Your Email List32:25 Creating Engaging Activities for Students34:55 The Importance of Community in Teaching39:46 Advice for Aspiring TeachersResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Your workshop is built — now what? Tori breaks down the two real paths to filling it: the Program Path (borrowing an audience through guilds and events) and the Content Launch and Newsletter Path (building your own). Plus a look at where to find the launch framework in the book Workshops Unleashed and in the Digital Marketing Magic Coaching Program using CELA, who drafts a full launch sequence. Join the Workshops Unleashed Book Club by July 18th.Links MentionedGet the Book, Workshops Unleashed: heytori.tech/workshopsunleashedJoin the Free Book Club: heytori.tech/wubookclubDigital Marketing Magic Coaching Program: heytori.tech/dmmcBook a Free Strategy Session: calendly.com/quilt_patch/30minSubmit Your QuestionChapters00:00Launching Your Workshop: The Excitement Begins02:50Marketing Strategies for Your Workshop06:07Choosing the Right Path: Program vs. Content Launch08:58Building Your Audience: The Importance of Email Lists11:56Taking Action: Your First Steps to SuccessThis Week's Hey Tori TakeawayPick one path. Write one pitch email to a guild (Program Path) or the first “something's coming” email in your sequence (Content Launch Path). Twenty minutes, one email.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blogEpisode Keywordshow to market a quilting workshop, guild lecture marketing, quilt teacher email launch, workshop launch sequence, newsletter for quilt teachers, digital marketing for quilt teachers, Workshops Unleashed book

You've said it before: “Someday, I'll teach a class.” In this Season 2 opener, Tori kicks off a 3-part series built around her book, Workshops Unleashed, breaking down why teaching is one of the fastest ways to turn your craft skill into income — and what's actually inside the book to help you do it.Links MentionedGet the Book: heytori.tech/workshopsunleashedJoin the Free Book Club (July 18 – Sept 5, 2026): heytori.tech/wubookclubFree Workshop Guide: heytori.tech/freeguideDigital Marketing Magic Coaching Program: heytori.tech/dmmcWorkshops Unleashed: The Community (Facebook Group): facebook.com/share/g/1DwRGr4uDq/Submit Your Question: HereThis Week's Hey Tori TakeawayFinish this sentence: “People already ask me how to _____.” Write down the real answer — that's the seed of your workshop.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blogEpisode Keywords (SEO)how to teach quilting workshops, monetize quilting skills, workshop design for crafters, quilt guild workshop marketing, Workshops Unleashed book, quilting business book club, how to start teaching quilting, digital marketing for creative entrepreneurs

What does a complete digital marketing system actually look like for a creative business? In this season finale of Hey Tori, Tori McElwain lays out the three pillars every quilter, crafter, and creative entrepreneur needs - Lead Strategy, Nurture Strategy, and Launch Strategy - and shows how they work together to grow your business sustainably. Plus a look inside the DMMC Program Navigator and real results from program members. If you have been piecing your marketing together and wondering what the full picture looks like, this one is for you.Links Mentioned:Book a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign UpSee more about the Creative's Clarity ReportResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blogHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

You know you need to send a newsletter, but every time you sit down to write one it takes two hours and still does not feel right. In this episode, Tori McElwain breaks down how to build a reusable newsletter template based on your goals and values, so you can stop starting from scratch and start sending consistently. If you are a quilter, crafter, or creative entrepreneur who wants a newsletter system that actually works for a one-person business, this one is for you.Links Mentioned:Click here to see the Episode Blog PostSubmit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign UpSee more about the Creative's Clarity ReportHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

What do you do when you only have 30 to 60 minutes a week for marketing - and you can't even share what you're working on?In this episode of Hey Tori, digital marketing coach Tori McElwain answers one of the most common struggles she hears from creative entrepreneurs: how do you keep your audience warm when life is just full?Tori breaks down the difference between nurture and lead growth, explains why separating those two jobs is the key to working smarter with limited time, and walks through how to build an evergreen nurture email sequence - one you can pause during a launch and restart when you're done.She also walks through the DMMC Time Study Worksheet: a two-week exercise that helps you find the time you didn't know you had by identifying tasks you can delegate, delete, or systematize. It's the exercise that has to come before the strategy.If you've been putting off your marketing because you think you don't have enough time - this episode will change that.Send in your question! It could be the next episode.Links Mentioned:Submit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign UpSee more about the Creative's Clarity ReportHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

You have been writing captions, but is anyone actually reading them? In this episode, Tori McElwain tackles a real listener question about caption length, the difference between Instagram and Facebook, and how to figure out what YOUR specific audience actually prefers. She shares general advice about social media and her 3-3-3 rule. If you are a quilter, crafter, or creative entrepreneur who has ever wondered whether your captions are worth the effort, this one is for you.Links Mentioned:Blog Post for the Episode: Click here to read the Captions Blog PostSubmit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info and to Sign UpEpisode Keywords:Instagram captions for quilters, social media strategy, creative entrepreneur, caption length Instagram, Facebook vs Instagram marketing, content repurposing quilting business, digital marketing for crafters, quilting business social mediaHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

You have an amazing workshop and you know quilt guilds would love it - but how do you actually get booked? In this episode, Tori McElwain walks through six strategies for marketing yourself to guilds, from building a dedicated landing page to optimizing it for search with the SEO & GEO Webpage Assistant inside the DMMC. If you are a quilting professional who wants more guild bookings, this one is for you.Links Mentioned:Click Here for the Blog Post for this EpisodeSubmit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign UpSee more about the Creative's Clarity ReportSee more about the Global Quilt ConnectionEpisode Keywords:quilt guild marketing, how to get booked by quilt guilds, marketing for quilting teachers, guild program chair, quilting workshop speaker, digital marketing for quilters, SEO for quilt teachers, guild landing page, creative entrepreneur, DMMCHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

You started a creative business because you love making things. The marketing part? That is where Hey Tori comes in. In this short trailer, digital marketing coach and quilter Tori McElwain introduces herself, explains how the show works, walks through the episode format, and tells you exactly how to submit your marketing question for a future episode. This is a 10-episode mini-series built specifically for quilters, crafters, and creative entrepreneurs - dropping every few days until March 31st.Subscribe now and send in your question.Links Mentioned:Submit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info and to Sign UpEpisode Keywords:digital marketing for quilters, marketing for creative entrepreneurs, quilting business podcast, hey tori podcast, marketing for crafters, quilt pattern designer marketing, creative entrepreneur podcastHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

Tired of building your entire business on a platform that can change the rules tomorrow? In this episode, Tori McElwain walks through her Growth Ecosystem framework - four channels that create a stable, sustainable business beyond social media - and shows how to use the Break-It-Up Bot (inside the DMMC) to repurpose one piece of content across every platform without starting from scratch. Plus four AI prompts for Claude or ChatGPT you can use today.If you are a quilter, crafter, or creative entrepreneur who is ready to build something that actually belongs to you, this one is for you.Subscribe now and send in your question.Links Mentioned:Episode Blog Post: Click Here!Submit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info and to Sign UpClaude (free AI tool): claude.aiChatGPT (free AI tool): chat.openai.comEpisode Keywords:grow quilting business without social media, content repurposing for crafters, digital marketing for quilters, email list building creative entrepreneur, blog for quilters, SEO for quilt pattern designers, content strategy quilting business, AI prompts for small business contentHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

Marketing does not have to be complicated, but somewhere along the way, someone made it feel that way.In this episode, Tori McElwain gives you the simplest, most honest definition of marketing she knows, walks through the full spectrum from a Facebook group post to a full SEO funnel, and introduces the SEO & GEO Webpage Assistant inside the DMMC - including four AI prompts you can use today to start getting found on Google and in AI search results. If you are a quilter, crafter, or creative entrepreneur who has ever felt like marketing is something other people do, this episode is for you.Subscribe now and send in your question.Links Mentioned:Episode Blog Post: Click here to Find the AI Prompts and MoreSubmit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info and to Sign UpClaude (AI tool: Chatbot): claude.aiChatGPT (AI tool: Chatbot): chat.openai.comEpisode Keywords:what is marketing for small business, digital marketing for quilters, marketing for creative entrepreneurs, SEO for quilt pattern designers, GEO generative engine optimization small business, simple marketing strategy crafters, quilting business marketing basicsHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

You are doing the marketing, but do you actually know which of it is working? In this episode, Tori McElwain walks you through her Three Channel Framework for identifying where your best customers come from, introduces a simple Marketing Research Tracker to track your sources, and shares four AI prompts you can use with Claude or ChatGPT to turn your data into a smarter strategy. If you are a quilter, crafter, or creative entrepreneur who is tired of guessing, this one is for you.Subscribe now and send in your question.Links Mentioned:Blog Post for this Episode: CLICK HERESubmit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info and to Sign UpClaude (free AI tool): claude.aiChatGPT (free AI tool): chat.openai.comEpisode Keywords:where do customers come from, marketing for quilters, customer research, creative entrepreneur, digital marketing for crafters, lead strategy quilting business, AI prompts for small business, marketing research worksheet, quilting business growthHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session

Your workshop page is getting traffic, but nobody is signing up. In this episode, Tori McElwain breaks down what a landing page is, explains the difference between a page that works for a warm audience versus cold traffic, and walks through the CLEAR formula for building a workshop landing page that converts. Plus a demo of Barb the Builder, the DMMC's custom AI tool for landing page copy. If you are a quilter, crafter, or creative entrepreneur who has ever hit publish and wondered why nothing happened, this one is for you.Send in your question! It could be the next episode.Links Mentioned:Episode Blog Post: Hey Tori! What Makes a Good Landing Page?Submit Your Question: Click Here for the Google Form to Submit a QuestionBook a Free Strategy Session: Click here to book.Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign UpSee more about the Creative's Clarity ReportEpisode Keywords:landing page for quilters, workshop landing page creative entrepreneur, digital marketing for crafters, how to sell a workshop online, quilting workshop sign-up page, landing page that converts, email list building quilters, lead magnet landing pageHey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative EntrepreneursHey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.heytori.tech | About & Contact | Book a Free Strategy Session