Hey Tori! How do I use collaborations?

You've mapped out your promotional calendar. You know when you're launching. But as you look at that plan, you realize: every promotion reaches only your own audience. Your own list. Your own followers.How do you reach new people without spending money on ads? The answer is strategic collaborations—and it's one of the most underused leverage tools in the creative business.In this episode, Tori walks you through:Why collaborations belong on your promotion calendar (and why you're leaving money on the table without them)The "Why You, Why Now" framework for approaching potential partnersHow to identify aligned collaborators—not just bigger audiences, but the right audiencesThe exact words to use when you reach outHow to structure collaborations so everyone wins (and how to track results)Why quilting summits are driving hundreds to thousands of new subscribers right nowBuild a Promo Calender Episode, click here.Enjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog