Hey Tori! What is a Launch?

You posted "It's here — link in bio," refreshed your sales page about forty times, and… it was quiet. A couple of sales from the same handful of people who always buy. You didn't do anything wrong. You didn't launch — you announced. And those are two very different things.This week we get clear on what a launch actually is, where the whole idea came from, and why sending one email and calling it done leaves so much sitting on the table. Tori breaks down the launch as an event with a build and a countdown (not a single moment), the two roads you can take — an email launch or a webinar launch — and which one fits teachers and designers best. Then she opens the books on her own Workshops Unleashed Book Club launch: the real numbers, including the parts that didn't go to plan.In this episode:Why announcing and launching are not the same thingThe launch as a countdown, not a liftoff — the rocket metaphor from Workshops UnleashedEmail launch vs. webinar launch, and how to pickHow long your launch should run, based on what you're sellingThe unfiltered numbers from Tori's own book club launchCheck out Launch by Jeff WalkerEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Chapters00:00 Introduction to Launching and Its Importance02:11 What is a Launch? Defining the Concept07:59 Common Mistakes: Confusing Announcement with Launch10:02 The Full Launch: Building a Timeline15:05 Rocket Launch Metaphor: Building Anticipation18:50 Root of Launch Strategies: Jeff Walker’s Book20:14 Pre-Launch, Launch, and Post-Launch Phases21:55 Choosing Your Launch Method: Email vs Webinar26:00 Planning Your Launch: Dates and Content29:58 Case Study: Workshop Unleashed Book LaunchResources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog