Hey Tori! When Do I Do What? (Without Feeling Overwhelmed)

Stop scrambling. You have multiple things to promote—patterns, classes, workshops, services—and you don't know what to launch when. So you react, improvise, and feel overwhelmed.Here's a proven planning method I've used in DMMC coaching for years: the promotion calendar. It's not rigid, it builds in rest, and it sets your entire content strategy without the overwhelm.In this episode, I walk you through exactly how I build mine—the framework, the timing, why you keep abandoning planning calendars, and how this one works with your life instead of against it. You'll see how one client went from juggling multiple business arms (subscription boxes, patterns, classes) to following a clear sequence—and how the stress just melted away. Plus, why starting with just 90 days might be exactly what you need right now.Chapters00:00 Introduction to the Promotion Calendar02:02 Why Creative Entrepreneurs Need a Promotion Calendar04:48 What Is a Promotion Calendar and Why It Matters08:34 How to Build Your Promotion Calendar10:37 Listing Your Offers and Big Events12:41 Scheduling Launches and Rest Periods17:01 Understanding Your Business Rhythm19:12 Client Success Stories with Promotion Planning22:55 Starting Small with a 90-Day Plan24:20 Using Your Promotion Calendar to Guide Content and MarketingEnjoying the show? Leave a quick review and tell me your favorite episode so far.Got a question you want answered on the podcast? Click here — I read every one.Resources & ProgramsLearn more: heytori.techDigital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building. Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog