HI Archives | VIPs: Using the RFM method

We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal during our next trip to Las Vegas - because, you know, karma and such. At this point, you probably know by yourself that in reality, the karma phase ends differently. Once you're concentrating on your top segment, why even bother with them annoying, block-capital using, bonus-nagging players, who can’t seem to spell even the word “a” correctly?